Facebook How To (Facebook Presentation Week #5)
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This document summarizes tips for using Facebook to promote a brand or business. It discusses Facebook statistics on user activity and provides advice on developing a Facebook strategy, creating effective posts, and using tools like events and groups. Key recommendations include posting engaging content like photos and videos, focusing 75% of posts on value and 25% on self-promotion, and using insights to measure post engagement. The presenter aims to help attendees leverage Facebook successfully.
Facebook How To (Facebook Presentation Week #5)
- 1. Week #5: Facebook Broadcast Your Brand with Shannon Bowen-Kelsick www.sbkelsick.com @sbkelsick
- 2. Facebook Statistics and Users fact: Every 60 seconds 293,000 Facebook posts are made @sbkelsick
- 3. Facebook When to Post @sbkelsick
- 4. Developing a Facebook Strategy • Facebook Strategy Worksheet @sbkelsick
- 5. Facebook Profiles idea: create a banner with a Fan of the Week picture @sbkelsick
- 7. Facebook Tabs and Apps • Have to be an App Developer - go to Facebook App Center @sbkelsick
- 8. Finding Content • Provide value 75% of the time! • Share your business 25% of the time! ! • Sites to find content:! • StumbleUpon! • Sponge! • Trappit! • Pinterest @sbkelsick
- 9. Creating Effective Posts • Get fans to like and comment on posts, so your updates STAY in newsfeed!! • Questions! • Product Comparisons and Demo’s! • Quotes! • Opinion Polls! • Sneak Peeks! • Offers! • Value fans opinions and content! • Ask for engagement! • Advice! • Outreach! • Showcase your fans @sbkelsick
- 10. Creating Effective Posts • Pictures, pictures, pictures!! ! Pictures have an 87% interaction rate from fans. ! No other post type received more than a 4% interaction rate. @sbkelsick
- 11. Creating Effective Posts @sbkelsick Video, video, video!! ! • Video is shared 1200% more times than links and text combined! • 92% of mobile video viewers share video! • 60% of viewers will watch video before reading site text, and will “share this video”
- 12. Creating Effective Posts more video, video, video…. @sbkelsick
- 13. Facebook Insights • Examples: https://www.facebook.com/ tuxedoparkcommunity/insights?section=navPosts! • Export functionality @sbkelsick
- 14. Facebook Groups • Create a FB Group to:! A. Connect class attendees! B. Private conversation between friends or business partners! C. Private membership or premium fan club, “insiders”! D. Meetup type group! E. Showcase your passion and expertise! • Pin a post to the top of a group page @sbkelsick
- 15. Facebook Events • Easily add events and promote events! • Events Tab! • Find events @sbkelsick
- 16. Facebook Tips and Tricks • Save post for later reading! • Have FB Like button on your website (my recommendation for WordPress App “Easy Facebook Like”)! • Pay attention to Google Analytics - what is sending you website traffic?! • You can edit your post that has been already posted! • Facebook Pages App (app for your mobile)! • Like and use FB as your Business Page!! • Include FB page address in email signatures @sbkelsick
- 17. Facebook On. with Shannon Bowen-Kelsick! www.sbkelsick.com! @sbkelsick
- 18. references • http://www.emarketer.com/Article/Canada-Proves- Mature-Facebook-Market-with-Slowed-Growth-Ahead/ 1010405 • http://www.singlegrain.com/blog/just-stats-science-video-engagement/ • http://blog.wishpond.com/post/58738215261/11- awesome-facebook-post-examples-critiques-best-practic • http://www.marismith.com/facebook-engagement-psychology- increase-reach/ ! ! @sbkelsick