Facebook presentation2
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The document provides an overview of Facebook's journey from its founding to the present day. It describes Mark Zuckerberg's original vision to connect people globally through an online phone book. Over time, Facebook grew to connect hundreds of millions of users and became a central place for sharing photos, videos, and organizing events. Today, Facebook is used for social and work purposes, with users spending over an hour on the site per day. Businesses also utilize Facebook for marketing, recruitment, and gathering customer insights.
Facebook presentation2
- 2. Facebook: The Journey Primary Thoughts: Zuckerberg has always been keen to build something that is useful and procuctive for people to use digitally Had a vision to create a ’social utitlity’ that would connect the web users globally: A Phone book!!! The Facebook Vision: Connect the entire world on facebook The main tool of communication for work and entertainment A central place for sharing and organizing personal events Mark Zuckerberg Share photos, watch videos, play games organize events CEO, Facebook 26 & A Harvard Dropout! A place where people will live their digital life The Ultimate Goal – Turn Facebook into the palnets’s standardized communication (and marketing) platform that is more interactive, multidimensional – and indispensable.
- 3. Facebook Today Facebook Stats A Digital Social Life: 5 million An expression of someones personality NEW users each week A place for social interaction A place to share all personal events and photos 175 million Ensures maximum privacy User worldwide $280 million A Digital Work Life: Revenue in 2008 A place to seek jobs 169 minutes Employers choice for assesssing potential job seeker Spent by each user every month Socio-Economic Use: Polotical Parties use Facebook as a platform $15 billion People use it for event management Worth of facebook assessed by Microsotf
- 4. A look at face book’s growth in users and usage of the site 1.1 4 million 250,000 250 13 billion million million Total daily Users who Users who Photos Pieces of minutes of update become uploaded content use status daily “fans” each each month shared each day month More than 15 million More than More than More than 3 billion 3.5 million 850 million 24 million Your own footer
- 5. Face book-A business tool Firms use face book for recruitment and selection . Microsoft used face book for designing windows-7 OBAMA used FB as an election tool. Democratic parties organized meeting through face book. Your own footer
- 6. Business on Facebook Promise: • Gives a behavioral aspect of users • Get info about targeted demographic market Tools – Group or commercial pages visited more frequently – FacebookConnect provides information of users to commercial concerns – Privacy setting options sometimes become handy Limitations • Access to user page depends on users choice • Doesn’t poke users with irrelevant ads • Advertising firms cannot pick spaces they wish to penetrate
- 7. Commercial Aspect • Key investor is Microsoft who again is a competitor • Investors are less prone to profit at this stage • The decision of profit lies solely with the COO, Sheryl Sandberg • More focused towards innovation and expansion rather than revenue
- 8. Advertisement and product marketing Provide a great platform to promote new business. Connect and engage Create a community Promotes content Advertisement and product marketing . Your own footer
- 9. Profile Option Privacy Management Account Management Tools Status Update Box Facebook Chat Wall Posts Notifications
- 10. Glossary •Fan • Friend • News feed • Status update • Face book connect • Virtual gift • Wall
- 11. Searching is now much easier Shows only the relevant results rather then random entries. Curate news feeds according to a person’s need
- 12. The race to mass market • Technology stack up
- 14. THANK YOU! Thank You All for being patient and attentive Your Logo
- 15. ANY QUESTION S THANK YOU! Thank You All for being patient and attentive