Facebook targeting confluence con damon gochneaur
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The document discusses Facebook targeting strategies and sales funnel optimization through various data sources, including declared, inferred, and third-party data. It emphasizes the importance of custom audiences, remarketing, and interest layering to enhance advertising effectiveness. Additional strategies include placing a pixel on landing pages and creating lookalikes for top-of-funnel traffic segmentation.
Facebook targeting confluence con damon gochneaur
- 5. Sales Funnel
- 6. Sales Funnel
- 7. Data Sources • Declared Data • Inferred Data • Third-Party Data
- 9. • Country • Designated Market Areas • County/Region • Cities • Zip/Postal Codes • Street Address Locations
- 10. Languages
- 11. Connections • Facebook Pages • Apps • Events
- 12. Age & Gender
- 13. Custom Audience
- 14. Custom Audience
- 16. Demographics • Relationship • Education • Work/Job • Financial • Home • Ethnic Identity • Parents • Politics • Life Events • Generation
- 17. Interests • Business & Industry • Entertainment • Family & Relationships • Fitness & Wellness • Food & Drink • Hobbies & Activities • Shopping & Fashion • Sports & Outdoors • Technology
- 18. • Automotive • B2B • Charitable Donations • Digital Activities • Expats • Financial • Job Role • Media • Mobile Device User • Purchase Behavior • Residential Profiles • Seasonal & Events • Travel Behaviors
- 20. Gift to you aspiroagency.com/concon/
- 27. • Custom Audiences – Remarketing & Lookalike • Interest Layering • Full Funnel Example • Dynamic Audiences • Audience Insights • Event Based Examples
- 28. Remarketing
- 29. Remarketing
- 30. Remarketing
- 31. Lookalike Minimum Source Audience Size is 100
- 32. • DMA/State • Family • Interest Oklahoma City Married/Ha ve kids High Income Sooners Fans • Behaivor Interest Layering
- 33. DMA/Inte rests Income Family Interest Layering
- 34. Awareness
- 35. Awareness
- 36. Consideration
- 37. Consideration
- 38. Pro-Tip Custom Audience and (Behaivor + Interest + Demos)
- 39. Pro-Tip 1. Place Pixel on Landing Pages 2. Create Lookalike based on landing page traffic for additional Top of Funnel Traffic segment 3. Remarket landing page visitors if they don’t move further in the funnel or look at additional pages