Facebook for Business Part 3: Expanding Your Reach
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This document provides tips for businesses to expand their reach on Facebook. It recommends that businesses like relevant local pages to connect with their target market. It also suggests businesses ask questions to understand their objectives and level of Facebook proficiency. The document discusses how the Edgerank algorithm prioritizes more engaging posts. It provides insights on metrics like reach and virality. Tips are given for content planning, ideas, engaging customers, and using hashtags and ads. Finally, it prompts the reader if they have any other questions.
Facebook for Business Part 3: Expanding Your Reach
- 1. Facebook for Business Part 3 Expanding Your Reach
- 2. Pages to Like • Montville Chamber of Commerce • Maleny Commerce • Hinterland Tourism Sunshine Coast • Fig Creative • Maleny Country Cottages
- 3. Questions • Your Name • Your Business • Facebook proficiency level out of 10 • Time invested (or wasted) on Facebook per day
- 4. What is your objective? • Generate awareness about your business • Reach your target market • Generate leads and customers • Engage with your customers • Enhance customer service • Share your latest news • Build email list
- 5. Edgerank • Posts with higher Edgerank get seen by more people • Edgerank calculated using 3 factors 1. Popularity – How many Likes, Comments and Shares on the post 2. Relevance – How interactive have your fans been in the past 3. Recency – Edgerank fades with time
- 6. Insights
- 7. Insights • Reach – The number of people who have seen the post • Talking About This - The number of people who have created a story from your post. Stories are created when someone likes, comments on or shares your post. • Virality - The percentage of people who have created a story from your post out of the total number of people who have seen it.
- 8. Posting Content • Content Calendar • Don’t post everything at once – schedule posts • Think magazine style – not boring or repetitive • “If it doesn’t get Likes, Comments, Shares – it’s crap content” • Simple is better • Find the best time to post by testing
- 9. Content Ideas • Stuck for ideas? Get ideas from Google and other pages • http://jobarnesonline.com/48-amazing-content-ideas/
- 10. Creating Connections • Use Facebook as your Page • LIKE your customers and suppliers • ASK your customers and suppliers to LIKE you! • Use your business page News Feed • Always LIKE or COMMENT when people write on your page • Visit other pages and LIKE, COMMENT and SHARE • Always TAG pages using @ • TAG people where possible (their friends will see it)
- 11. #hashtags • Exposure your business to new audiences #sunshinecoast • Join a conversation #auspol • Categorise your posts #socialmedia • Targetting trends #royalbaby • Don’t overuse • No spaces, but can use #CamelCase
- 12. Facebook Ads • Accurate targeting • Sponsored story - Boost a successful story • Offers – minimum 100 Likes
- 13. Facebook Ads
- 14. Tabs
- 15. Tabs • Any web page content • Fan Gate • Competition • Apps: Shortstack, Woobox
- 16. Questions?