Facebook[1]

1. FacebookBy Teaming 4 Technology

2. BackgroundHow popular is social media? There are over 100 million blogs, YouTube videos, and Facebook users

3. Blogs or Social Network ?Blogs are one of the easiest ways to get started in social media Networking sites like Facebook can also increase brand recognition and drive more traffic to a users’ Website

4. About FacebookWas initially launched in 2004 by University StudentOne third of its audience is between 35 and 59 years old.Facebook has not only become a place for young people to connect and network, but it has also become another avenue for organizations to connect, network and promote their organization.

5. About FacebookThe main way to network on Facebook is of course by creating a profile or even a groupHowever, if you really want to network and promote your organization, then creating a Facebook Fan Page is the best way to do this.

6. Getting StartedStep 1: Pick a category and namePick the category that best fits what you'd like to promote on Facebook. Don't worry if you don't find a perfect fit, but pick the closest match since you won't be able to change your category.The name of the Page should be the exact same as the name of the organizationClick "Create Page."

7. Getting StartedStep 2: Add a profile pictureClick "upload a picture“near the top upload the graphic or photo that best represents your organizationMake sure that your brand is clear even as a thumbnailsince the image will appear at that reduced size throughout the sitefor example, on fans' profiles and on their friends' Home pages

9. Getting StartedStep 3: Add informationClick "Add information to this Page“Underneath the profile picture and enter as much basic and detailed information as you canThe fields available will depend on your Page type. The more details you can add about who you are, what you do, the more successful you will be.

10. Obama’s Profile

11. Getting StartedStep 4: Make it rich and engaging

12. Like user profiles, Pages have multiple tabs.

13. By default, your Page has

14. a Wall tab for you and your fans to share content,

15. an Info tab for you to share business information

16. a Boxes tab for application modules.

17. You can choose to devote entire tabs to several Facebook applications

18. such as Photos, Reviews, and Discussion Board.

19. In addition, applications built by outside developers can choose to use Page tabs.Getting StartedStep 4: Make it rich and engaging (Continue)

20. The more rich content you add, the more ways users can interact with it and spread that connection to their friends.

21. Post photos of products, employees or organization

22. List an event

23. Write a note about upcoming promotions.

24. The choices are yours and all these features are free and unlimited.Getting StartedStep 5: Publish

25. Click the "publish this Page"

26. link to share your Page the with world.

27. Unlike a phone book listing or website, this public profile has the power to let your clients engage their friends on your behalf.

28. Optimize your Page's performance by clicking the "Edit Page" link and setting a variety of controls.

29. You can control the default landing tab for users who are not yet fans of your Page.

30. You can also choose whether or not to allow fans to share Wall posts, photos, and more; allowing these will enrich your Page and increase its reach across Facebook.Getting StartedStep 5: Publish

31. Facebook Ads can link to your Page,

32. reach your exact target audience

33. increase your fan base.

34. Since Facebook can automatically enhance your ads with stories about these fans engaging with your Page

35. advertising your Page can generate a virtuous cycle of client engagement over time.

36. To link to your Facebook Page from elsewhere around the Web, use a "Find us on Facebook" badge.

37. Don't forget to become a fan of your own Page! Share it with friends by clicking the "Share" button in the lower left of the Wall or Info tab.Getting StartedStep 6: Update Regularly

38. Updating your Page regularly

39. with fresh photos, upcoming events

40. means your Page won't just look like a profile, it will feel like one, and that will keep users coming back.

41. Facebook users are used to getting information sorted by what happened most recently.

42. If you keep your Page active, which you can do through mobile integrations and applications

43. you'll find that your fans are more engaged and more interactive.Getting StartedStep 6: Update RegularlyYou can also send some or all of them messages by clicking "Send an Update to Fans" in the upper-left of your Page (under the profile picture). Updates are useful for sending out announcements like events.

44. Promoting your Facebook PageWhen choosing a name for your page, make sure it is easily recognizable. You’ll need a photo to go with your profile. Most businesses use logos, but group photos can work.Assign a Facebook administrator to keep the site currentas well as monitor and respond to comments.

45. Promoting your Facebook PageAfter your page has been created, start sending out invitations to build your network. One way to quickly make contact with people is to import a list of your prospects and customers. Facebook will automatically identify any contacts that are active on the site so that you can invite them to your group.

46. Promoting your Facebook PageJoin networks (organized in Facebook by regions, colleges, workplaces, and high schools) to find people you know.Promote your Facebook page on marketing materials, ads, emails, your Website, and business cards

47. Thank youQuestions ?

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