Faceliftpartdeux
- 1. Give your Business a “FACElift” Marketing Your Business with Facebook By Lizzie Larock www.facebook.com/lizzielarock
- 2. Why Facebook? • More than 400 million ACTIVE users • 50% (200 million) log on EVERY day • More than 2.5 billion photos uploaded every month • Average user spends more than 55 minutes/day on FB • More than a 100 million users access FB Through their mobile device • 30% of users are 35-55 years of age • 55+ demographic grew over 900% in 2009
- 3. Facebook is 2nd only to Google in web traffic! #1 Google #2 Facebook #3 Youtube In March 2010 - CNN announced that for a few weeks Facebook edged out google as the most visited site and its users account for over 35% of the internet market
- 4. Facebook & Steamboat Chances are you actually KNOW all of your friends & most of your fans You can easily find and connect with “lost” Steamboat friends for networking. National brand - so potential customers outside of Steamboat are definitely searching about Steamboat and are looking on FACEBOOK!
- 5. The A,B,C’s of FB Posts Automate Authentically Lizzie’s TIP: use automating tools sparingly: *NOTES feature for importing blogs *TWEET feature for tweeting FB posts USE SPARINGLY - NOBODY WANTS TO TALK TO A PREPROGRAMMED ROBOT Broadcast with Balance yes you should broadcast your message, but be sure to BALANCE your sales messages with useful information, tips, funny tidbits etc. This is not a megaphone for your sales pitch, but an opportunity to engage with your current and potential clients
- 6. Connect & Communicate This is the whole point of social media - to connect with others and communicate which is why (in my humble opinion) the C’s of the ABC’s in social media are the most important takeaway from this presentation.
- 7. Personal Page, Fan Page or Group, Oh my? Personal profiles are supposed to be personal, not business - limit to 5000 friends. Having more than one account on FB is a huge violation of TOS and you can get your account shut down. Fan Page (Business Page) - you can have several PAGES related to your personal profile. It is the best spot for a business to promote on FB - unlimited fans, same layout as a personal profile. Status updates indexed and spidered by google, And Posts show up in fans’ feeds (groups do not), pages can be seen by non FB users and non logged in users.
- 8. Who will LIKE me? Get a vanity url: www.facebook.com/lizzielarock www.facebook.com/oldtownpubsteamboat. GET YOURS @: http://www.facebook.com/username/ You need to have at least 25 fans to get a vanity url for your business page. Include it in your marketing materials, put a fb badge on your website, a LIKE button on your blog posts, add it to your email signature. Find the badges, widgets, share buttons here: http://www.facebook.com/facebook-widgets/, OFFLINE and 4 Walls Marketing Uses: use the vanity url in your store, in a printed newsletter. radio ads, newspaper ads, in your bathroom stalls.
- 9. Add the LIKE button
- 10. FAN BOX WIDGETS
- 11. Use FB Comments for blog posts, articles etc. People don’t have to re-register for your site, so they’re more likely to comment, comments show up on their profile if the post comment box is checked.
- 12. FB --------> TWITTER You can send your FB updates to your twitter account (I think it’s better than the reverse) Use Steamboat in your post or #Steamboat so that your posts are searchable on twitter as relevant to Steamboat. If you go over 140 characters, a link is provided to your FB fan page - leveraging your page and your post and getting you more fan page exposure. Go to www.facebook.com/twitter to set this up
- 13. Why should I post, when should I post, what should I post? Remember it’s a cocktail party - start a conversation or join a conversation. This is not a place for overt interruptive (push) marketing. Engage, delight, entertain! Make your posts fun, include links, photos, videos, events going on. If you’re using your personal profile for business be sure that only 10% of your posts are about your business, 90% about you. Be keyword relevant, fan pages are indexed by google, if you send posts to twitter, use a search hashtag (e.g. #steamboat) Spread the love, tag people in your posts (type @and start typing name - drop down menu will let you select who you are tagging & make the link live to their FB profile or business page, tag business pages in your posts, tag your photos. Post when your target market is most likely on FB - mornings, after work, lunch hour etc. Share content from your business page to your personal page to increase exposure - but do it at different times to not clog someone’s feed with the same content.
- 16. Write on other pages & people’s walls, tag in posts, tag photos, videos, spread the FB LOVE!
- 25. FANtastic Fan Pages A “Fan” Page - is the only place on FB where you can legitimately promote your business How to “Pimp” your page: opt in box for your customer list, HTML boxes, Youtube channel, flickr badge, add custom flash pages, add your catalog, google calendar of events, custom apps
- 26. More FANtastic Fan Pages • You can have your web designer create custom tabs or if there is someone who is fairly computer literate - have them add FBML (like HTML for FB) to your fan page - add menus, catalog, maps, brochure, the list is endless.
- 27. More FANtastic Fan Pages You can have your web designer create custom tabs or if there is someone who is fairly computer literate - have them add FBML (like HTML for FB) to your fan page - add menus, catalog, maps, brochure, the list is endless.
- 34. $OCIAL AD$ on facebook YES these ads cost money, but they are so targeted and can be VERY inexpensive. You can target your ad by: Location, Age, Gender,Keywords, Education, Workplace, Relationship Status, Relationship Interests, Languages So if you are a Steamboat wedding planner, florist, photographer or caterer, you could create a targeted ad about your services to engaged women aged 25-35 who live in Steamboat. You can cap your spending & limit the time it runs.
- 35. Facebook Etiquette (or what not to do on FB)
- 36. Need more help????? Friend me on Facebook: Lizzie Loud Larock www.facebook.com/lizzielarock Become a fan of the Old Town Pub www.facebook.com/oldtownpubsteamboat Come visit me in person at Old Town Pub - bring your laptop (we’ve got the WIFI) and I can help you get started. Would you like a pdf of this powerpoint? Send me a message on facebook or email me at lizzielarock@mac.com