F.A.C.T.S. PowerPoint Presentation
- 2. “Your Knowledge Is Our Priority” Business Plan Presentation January 15th, 2015
- 3. Company Description • Incorporated on October 1st, 2014 as a C-Corporation • 465 New Dorp Lane Staten Island, NY 10306
- 4. Our Mission Assist students in developing strategies that will: • Strengthen their knowledge • Develop transferable learning skills • Achieve academic success • Remain profitable
- 6. Ashley Dieudonne Chief Executive Officer Organization Chart 2014-2015 Brad Calendrillo Director of Operations Marie Calcagno Human Resources Manager Nirmal Amaratunga Sales Manager Gabriel Beyruti Marketing Manager Michael Bussey Accounting Manager Aaron Yang Auditing Manager Ali Berkani R&D Manager Lukasz Wybraniec Corporate Fundraising Manager Edona Krliu Assistant Manager Tiana Febles Associate Kenaisa Smith Associate Vinoth Bandara Assistant Manager Bryan Montoya Associate Misael Amado Associate Karol Michalewicz Assistant Manager Egzon Lesevic Associate Hector Rivera Associate Nick Karaban Associate Antonio Hernandez Assistant Manager Jerry Ortiz Associate Daniel Fama Assistant Manager Adrian Veljic Associate Stefan Zima Associate Gerard Mooney Assistant Manager Austin Yee Associate Ricardo Lopez Associate Marian Zaki Assistant Manager
- 7. Management Functions: Directing • Six month leadership program for managers • Communicating • Inspiring • Encouraging • Motivating
- 8. Management Functions: Controlling Preventive Actions • Interviews • Employee Manual • Auditing department • Monthly evaluations • Tutor Evaluation Surveys Corrective Actions • Financial errors corrected • Re-training/re-assignment • Different tutor for poor client satisfaction
- 9. Management Functions: Planning First Year Second Year • 15-25 tutors in the next two years • Strategic alliance with Polyglot Translations • Make over $400,000 in non-VE sales • Reach break-even by December 2014 • Positive cash flow for FY • Great cooperative relationship with Liberty Partnerships Program
- 11. Cash Budget (Condensed) Actual As of 12/31/14 • Starting Balance: $0.00 • Total Inflows: $967,359.00 • Total Outflows: $343,583.64 • Cash Balance: $623,775.36 Projected As of 4/30/15 • Starting Balance: $0.00 • Total Inflows: $952,253 • Total Outflows: $600,898 • Cash Balance: $351,355
- 12. Actual Totals a/o December 31, 2014 Projected Totals a/o April 30, 2015 Sales revenues Trade fair revenues 198,278 88,125 Contractual sales to non-VE entities 407,000 941,844 Other than trade fair revenues 57,219 26,250 Total sales revenues 662,497 1,056,219 Gross profit 662,497 1,056,219 Operating expenses Salaries 173,316 474,833 Rent 9,374 18,747 Depreciation 12,250 Matching Medicare & F.I.C.A. 20,757 1,200 Advertising 2,868 Promotion 35,418 2,476 Furniture and Equipment 57,094 41,514 Pension or 401(k) 3,680 Interest 22,400 Supplies 8,513 Utilities 1,840 22,944 Other $ - Total operating expenses 297,798 611,425 Net income before taxes 364,699 444,794 Facts Comparison of Projected Income Statement with Actual Income Statement
- 13. Actual: December 31 2014 Projected: April 30 2015 623,775.36$ 351,354.45$ 57,946.41$ 62,584.01$ 681,721.77$ 413,938.46$ -$ 35,099.20$ 57,093.70$ 9,359.37$ -$ 22,399.64$ -$ (13,371.64)$ 57,093.70$ 53,486.57$ 738,815.47$ 467,425.03$ 3,391.67$ 4,205.67$ 10,236.68$ 983.58$ 2,684.17$ -$ 5,189.26$ 16,887.34$ 7,000.00$ 16,887.34$ 33,691.03$ 360,000.00$ 360,000.00$ 361,928.13$ 73,734.00$ Total owner's Equity 721,928.13$ 433,734.00$ 738,815.47$ 467,425.03$ Fixed Assets† Liabilities Medicare Payable FWT Payable FICA Payable Owner's Equity Matching Medicare & FICA Outstanding Stock Retained earnings Total Liabilities and Owner's Equity SWT Payable Projected Balance Sheet Total Liablilties F.A.C.T.S. Sales Tax Payable Assets Total Assets Cash Furniture Computers Accumulated Depreciation Machinery & Equipment Current Assets 401(k) Payable Total Current Assets Accounts Receivable Total Fixed Assets
- 14. Current Economic Conditions • Unemployment rate= 5.8% • Wage growth= 2% • Inflation= 1.3% • Interest rates= .25% • Prime rate= 3.25% • Exchange rate= $1.18/euro • GDP= 3.55%
- 15. Real Tutoring Industry • Top 16 industries worldwide • 7% growth rate last year • Surpass $102.8B by 2018 • Desire of parents fueling of growth
- 16. Virtual Industry • 45 VE firms in NYC • Over 500 in US • 5000 overall • 20-25 students, earn $10-50 virtually • E-commerce / trade fairs
- 17. Competitive Analysis • No direct competitors • Indirect competition consists of: • Free online resources and computer software • Build Your Future=only indirect competition • Trade fair booths with raffles and giveaways
- 18. SWOT Analysis Internal Strengths • No start-up loan • Only indirect competition= Build Your Future • Alliance with Liberty Partnerships Internal Weaknesses • Brand new firm • Limited work hours per weekday External Opportunities • 3 trade fairs to increase exposure and profits • New alliance with Polyglot Translations External Threats • Free online tutorials • Tutoring availability may not align with needs of clients
- 19. Risks and Mitigations Risks • Not reaching our break-even point of $614,265 this fiscal year • Customer dissatisfaction Mitigations • Attend 3 trade fairs to maximize revenue • Customer surveys
- 20. Product Liberty Partnerships Tutoring Program • Real tutoring program at New Dorp High School • They rely upon us for referrals and funding • F.A.C.T.S is paid based upon the amount of referrals provided Online Peer Tutoring Program • F.A.C.T.S tutors from the US Sales department via Skype to other VE firms that request our service Online Tutorials • We have a question box in the “Contact” Category of our website that forwards the questions directly to our firm’s e- mail address • Online videos
- 21. Pricing • One indirect competitor Competitive Pricing • Attract buyer to our service not to the competition
- 22. Placement • 48% of sales from Non-VE sales (New Dorp High School) • 23% from e-commerce and phone sales • 29% from Trade Fairs Non-VE Sales 48% Commercial Sales 23% Trade Fairs 29%
- 23. Positioning • Tutor by your side • We act as the client’s guide, not just as his or her tutor • Help students attend the best college possible based on their academic ability
- 24. Promotion • Appeal to iGeneration • Brains process info more swiftly shorter attention spans • Instagram, Facebook, Twitter • Campaigns on these social media sites • 3 Trade Fairs • E-mails/phone calls
- 26. Remember… • Best investment choice • Strong financial position • Excellent liquidity • Well-trained management team • Dedicated staff and tutors • Strategic alliance with Polyglot Translations • Great cooperative relationship with Liberty Partnerships Program
- 27. “Your Knowledge Is Our Priority”