The document discusses various techniques used in broadcasting news and their impact on audiences, including:
- Studio newsreaders who dress formally and maintain serious facial expressions impact audiences by appearing authoritative.
- Field reporters and presenters should dress professionally but more casually than newsreaders.
- Interviews provide different perspectives beyond just the media's view and can feature victims or perpetrators.
- Experts and witnesses increase believability, with witnesses providing first-hand accounts and experts validating topics.
- Using facts, statistics, and multiple opinions allows audiences to form their own conclusions.