Fb adverts
- 1. Advertising on Facebook Details and Requirement
- 2. Why Facebook Ads • Facebook has currently more than 800 million active users • More than 50% users log on to Facebook everyday • An average user has 130 friends • Using Facebook ads, advertisers can • Build awareness - Reach a large audience with a widely targeted ad campaign • Drive sales- Offer special deals and giveaways in ad campaign to bring more customers • Grow the fan base - Encourage people to like a Page by offering valuable benefits for engaging
- 3. Facebook Ads Explained • Facebook Ads are different from search based ads • Facebook Ads are integrated into the Facebook user experience • This means that advertisers can target potential customers based on demographic and geographic preferences as well as specific likes and interests • Hence Facebook ads are targeted using the information people share and enter in their profiles.
- 4. Why Facebook Ads are better • Through a series of simple social actions, such as liking your business’ Facebook page or RSVPing to your event, people can quickly interact with your business, without ever leaving their current page • When this happens, a user sees a friend’s name in your ad, giving the ad a personal recommendation • Just like in real life, recommendations from friends on Facebook are really powerful, making it 68% more likely to remember the ad
- 5. Steps to create Successful Ads Identify your goals Do you want to: • Drive awareness of your company’s Facebook Page? • Increase recognition and awareness of your business brand or name? • Acquire new sales leads? • Get more people to like your Facebook Page? • Get more people to visit your company website or online store? • Increase sales by offering a special discount code for Facebook customers?
- 6. Steps to create Successful Ads Know your Audience • Who do you want to reach with your ad? • What information will get their attention? • Where are your customers located? • Are your customers a specific age range? • Does your audience share an interest in a particular topic?
- 7. Steps to create Successful Ads Choose target audience according to • Location – by city, state, province, or country • Demographics – by age range, gender, language, relationship status • Likes and interests – customers’ hobbies or passions, e.g. a pizza outlet can target themes like ‘eating out with friends’, ‘takeouts’ and ‘italian pizza’ • Education and work – students in a specific university or people with a particular level of education
- 8. Steps to create Successful Ads Campaign Budget and Bidding Options • Daily budget: amount to spend on specific campaign for each day that it’s running • Lifetime budget: amount to spend between a finite period of time. E.g. 10,000 INR for a 10 day campaign • Cost Per Click (CPC): you pay only when someone clicks on your Ad. You are not charged for displaying the Ad to the Facebook users on their wall • Cost Per Thousand Impressions (CPM): you pay based on the number of times the ad is displayed to people. However, if they click on the ad, you will not be charged for those clicks
- 9. Choosing your bid • Facebook suggests a bid price based on the targeting options • Suggested bid falls within the range of bids currently winning the auction among similar ads • Currently the suggested bid range by Facebook – Cost Per Click: 120-130 INR* – Cost Per Thousand Impression: 50-60 INR* *These are current suggestions by Facebook. They vary according to the number of advertisers bidding for similarly targeted customers at the time of placing the Ad
- 10. Thank You