Quarterly Earnings Slides
Q1 2013
Non-GAAP Measures
In addition to U.S. GAAP financials, this presentation includes certain non-GAAP financial measures. These
non-GAAP measures are in addition to, not a substitute for or superior to, measures of financial performance
prepared in accordance with U.S. GAAP. A reconciliation of non-GAAP financial measures to the corresponding
GAAP measures is provided in the appendix to this presentation.
2
3
Daily Active Users (DAUs)
105 117 124 126 129 130 132 135 139
120 127 135 143 152 154 160 169 179
72
85
98 105
119 129 141
153
167
74
87
100
109
126
139
152
161
180
372
417
457
483
526
552
584
618
665
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
DAUs / MAUs
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
55% 56% 57% 57% 58% 58% 58% 59% 60%
Millions of DAUs
Rest of World
Asia
Europe
US & Canada
Please see Facebook's Form 10-Q for the quarter ended March 31, 2013 for definitions of user activity used to determine the number of our MAUs, DAUs and
mobile MAUs. The number of MAUs, DAUs, and mobile MAUs do not include Instagram users unless such users would otherwise qualify as MAUs, DAUs, and
mobile MAUs based on activity that is shared back to Facebook.
4
Monthly Active Users (MAUs)
Please see Facebook's Form 10-Q for the quarter ended March 31, 2013 for definitions of user activity used to determine the number of our MAUs, DAUs and
mobile MAUs. The number of MAUs, DAUs, and mobile MAUs do not include Instagram users unless such users would otherwise qualify as MAUs, DAUs, and
mobile MAUs based on activity that is shared back to Facebook.
163 169 176 179 183 186 189 193 195
201 212 221 229 239 246 253 261 269
156 174 196 212 234 255 277 298 319161
183
207
225
245
268
288
304
327
680
739
800
845
901
955
1,007
1,056
1,110
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Millions of MAUs
Rest of World
Asia
Europe
US & Canada
5
Mobile Monthly Active Users (Mobile MAUs)
Millions of Mobile MAUs
Please see Facebook's Form 10-Q for the quarter ended March 31, 2013 for definitions of user activity used to determine the number of our MAUs, DAUs
and mobile MAUs. The number of MAUs, DAUs, and mobile MAUs do not include Instagram users unless such users would otherwise qualify as MAUs,
DAUs, and mobile MAUs based on activity that is shared back to Facebook.
288
325
376
432
488
543
604
680
751
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
6
Mobile Only Monthly Active Users (Mobile Only MAUs)
Millions of Mobile Only MAUs
Mobile Only MAUs are mobile MAUs that accessed Facebook solely through mobile apps or our mobile website.
83
102
126
157
189
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Payments and other fees
Advertising
Revenue
Millions of Dollars
$637
$776 $798
$943
$872
$992
$1,086
$1,329
$1,245
$94
$119
$156
$188
$186
$192
$176
$256
$213
$731
$895
$954
$1,131
$1,058
$1,184
$1,262
$1,585
$1,458
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
7
Rest of World
Asia
Europe
US & Canada
8
Revenue by User Geography
Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a
revenue-generating activity. This allocation differs from our revenue by geography disclosure in our consolidated financial statements where
revenue is geographically apportioned based on the location of the advertiser or developer.
Millions of Dollars
$394
$471 $482
$567 $525 $590 $637
$780
$679
$229
$275 $290
$361
$328
$346
$341
$440
$423
$62
$82
$104
$115
$118
$135
$154
$198
$197
$47
$65
$78
$87
$87
$113
$130
$167
$159
$731
$895
$954
$1,131
$1,058
$1,184
$1,262
$1,585
$1,458
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Rest of World
Asia
Europe
US & Canada
9
Advertising Revenue by User Geography
Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a
revenue-generating activity. This allocation differs from our revenue by geography disclosure in our consolidated financial statements where
revenue is geographically apportioned based on the location of the advertiser or developer.
$332
$394 $395
$462 $419 $479 $538
$631
$552
$206
$245 $245
$306
$274
$294
$295
$374
$367
$56
$74 $88
$95
$99
$115
$133
$168
$176
$44
$61 $71
$79
$79
$104
$120
$156
$150
$637
$776 $798
$943
$872
$992
$1,086
$1,329
$1,245
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Millions of Dollars
$62
$77 $87
$105 $106 $111
$99
$149
$127
$23
$30
$45
$55 $54 $52
$46
$66
$56
$6
$8
$16
$20 $19 $20
$21
$30
$21
$3
$4
$7
$8 $8 $9
$10
$11
$9
$94
$119
$156
$188 $186 $192
$176
$256
$213
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Rest of World
Asia
Europe
US & Canada
10
Payments & Other Revenue by User Geography
Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a
revenue-generating activity. This allocation differs from our revenue by geography disclosure in our consolidated financial statements where
revenue is geographically apportioned based on the location of the advertiser or developer.
Millions of Dollars
11
Average Revenue per User (ARPU)
$1.17 $1.21 $1.18
$1.46 $1.38
$0.23 $0.21 $0.18
$0.26
$0.21$1.40 $1.43
$1.37
$1.71
$1.60
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Europe
$0.44 $0.47 $0.50
$0.58 $0.57
$0.08 $0.08 $0.08
$0.10 $0.07$0.53 $0.55 $0.58
$0.69
$0.64
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Asia
Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform
a revenue-generating activity. This allocation differs from our revenue by geography disclosure in our consolidated financial statements where
revenue is geographically apportioned based on the location of the advertiser or developer. Please see Facebook’s Form 10-Q for the quarter
ended March 31, 2013 for the definition of ARPU.
$0.34
$0.40 $0.43
$0.53 $0.48
$0.03
$0.03
$0.04
$0.04
$0.03
$0.37
$0.44
$0.47
$0.56
$0.50
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Rest of World
$1.00 $1.07 $1.11
$1.29
$1.15
$0.21
$0.21 $0.18
$0.25
$0.20
$1.21
$1.28 $1.29
$1.54
$1.35
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Worldwide
$2.32 $2.59 $2.87
$3.30
$2.85
$0.58
$0.60
$0.53
$0.78
$0.65$2.90
$3.20
$3.40
$4.08
$3.50
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
US & Canada
Payments
Advertising
Share-Based Compensation Expense
12
$58 $59 $74 $97 $113 $138 $137 $135
$986
$28 $24 $9
$7
$64 $70 $76
$103
$1,106
$179 $184 $170
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
(in millions)
Pre-2011 RSUs
Post-2011 RSUs
Options & Other
13
Expenses as a % of Revenue
12% 11% 12% 10% 12%
14%
33%
13% 12% 14%
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Marketing & Sales
26% 25% 25% 24% 28%
26%
31%
26% 25%
28%
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Cost of Revenue
9% 9% 11% 10% 11%
14%
60%
19% 19% 20%
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Research & Development
8% 11% 10% 9% 10%
10%
39%
12% 11% 12%
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
General & Administrative
Share-based compensation + Payroll tax related to share-based compensation All other expenses
Income (Loss) from Operations
$388 $407 $414
$548
$381
($743)
$377
$523
$373
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
GAAP Income (Loss) from Operations (in millions)
$396
$477 $484
$624
$485 $515 $525
$736
$563
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Non-GAAP Income from Operations (in millions)
14
Non-GAAP income (loss) from operations excludes share-based compensation expense, payroll tax expenses related to share-based
compensation, and related income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP income (loss)
from operations.
15
Operating Margin
54% 53% 51% 55%
46% 43% 42% 46%
39%
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Non-GAAP Operating Margin
53% 45% 43% 48% 36%
(63%)
30% 33% 26%
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
GAAP Operating Margin
Non-GAAP operating margin excludes share-based compensation expense, payroll tax expenses related to share-based compensation, and
related income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP operating margin.
16
Effective Tax Rate
Q2’12 through Q4’12 GAAP effective tax rates were influenced by significant share-based compensation expense resulting from our initial public
offering, a portion of which is not tax-deductible
GAAP Effective Tax Rate
Non-GAAP Effective Tax Rate
Q1 Q2 Q3 Q4 Q1 FY FY
($ in millions) 2012 2012 2012 2012 2013 2011 2012
GAAP income (loss) before provision for income taxes 382 (765) 372 505 353 1,695 494
GAAP provision for (benefit from) income taxes 177 (608) 431 441 134 695 441
Effective Tax Rate 46% 79% 116% 87% 38% 41% 89%
Q1 Q2 Q3 Q4 Q1 FY FY
($ in millions) 2012 2012 2012 2012 2013 2011 2012
Non-GAAP income before provision for income taxes 486 493 520 718 543 1,919 2,217
Non-GAAP provision for income taxes 199 198 209 292 231 755 900
Effective Tax Rate 41% 40% 40% 41% 43% 39% 41%
17
Net Income (Loss)
$233 $240 $227
$302
$205
($157)
($59)
$64
$219
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
Non-GAAP net income excludes share-based compensation expense, payroll tax expenses related to share-based compensation, and related
income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP net income.
$247 $285 $273
$360
$287 $295 $311
$426
$312
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
GAAP Net Income (Loss) (in millions)
Non-GAAP Net Income (in millions)
18
Diluted EPS
$0.11 $0.11 $0.10
$0.14
$0.09
($0.08)
($0.02)
$0.03
$0.09
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
$0.11 $0.12 $0.12
$0.15
$0.12 $0.12 $0.12
$0.17
$0.12
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
GAAP Diluted EPS
Non-GAAP Diluted EPS
Non-GAAP diluted EPS excludes share-based compensation expense, payroll tax expenses related to share-based compensation, and related
income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP diluted EPS.
19
Capital Investments
Millions of Dollars
Property and equipment acquired
under capital leases
Purchases of property
and equipment
$293
$606
$1,235
$217
$473
$340
$510
$1,079
$1,575
2010 2011 2012
AnnualQuarterly
$453
$327
$38
$11
$491
$338
Q1'12 Q1'13
Appendix
21
Reconciliations
Income from Operations (in millions) Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
GAAP income (loss) from operations 388$ 407$ 414$ 548$ 381$ (743)$ 377$ 523$ 373$
Share-based compensation expense 7 64 70 76 103 1,106 179 184 170
Payroll tax expenses related to share-based compensation 1 6 - - 1 152 (31) 29 20
Non-GAAP income from operations 396$ 477$ 484$ 624$ 485$ 515$ 525$ 736$ 563$
Operating Margins Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
GAAP operating margin 53% 45% 43% 48% 36% (63%) 30% 33% 26%
Share-based compensation expense 1% 7% 7% 7% 10% 93% 14% 12% 12%
Payroll tax expenses related to share-based compensation 0% 1% 0% 0% 0% 13% (2%) 2% 1%
Non-GAAP operating margin 54% 53% 51% 55% 46% 43% 42% 46% 39%
Net Income (Loss) (in millions) Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
GAAP net income (loss) 233$ 240$ 227$ 302$ 205$ (157)$ (59)$ 64$ 219$
Share-based compensation expense 7 64 70 76 103 1,106 179 184 170
Payroll tax expenses related to share-based compensation 1 6 - - 1 152 (31) 29 20
Income tax adjustments 6 (25) (24) (18) (22) (806) 222 149 (97)
Non-GAAP net income 247$ 285$ 273$ 360$ 287$ 295$ 311$ 426$ 312$
Diluted Share Count Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
GAAP diluted shares 1,488 1,510 1,520 1,519 1,527 1,879 2,420 2,506 2,499
Assumed preferred stock conversion 548 550 548 545 546 273 - - -
Dilutive securities excluded due to net loss - - - - - 177 159 - -
Dilutive equity awards excluded from GAAP1 245 277 278 286 233 122 - - -
Non-GAAP diluted shares 2,281 2,337 2,346 2,350 2,306 2,451 2,579 2,506 2,499
Diluted Earnings (Loss) Per Share Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
GAAP diluted earnings (loss) per share 0.11$ 0.11$ 0.10$ 0.14$ 0.09$ (0.08)$ (0.02)$ 0.03$ 0.09$
Net income attributable to participating securities 0.05 0.05 0.05 0.05 0.04 - - - -
Non-GAAP adjustments to net income 0.01 0.03 0.03 0.04 0.05 0.24 0.15 0.14 0.03
Non-GAAP adjustments to diluted shares (0.06) (0.07) (0.06) (0.08) (0.06) (0.04) (0.01) - -
Non-GAAP diluted earnings per share 0.11$ 0.12$ 0.12$ 0.15$ 0.12$ 0.12$ 0.12$ 0.17$ 0.12$
22
Reconciliations (continued)
Effective Tax Rate (in millions) Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 FY2011 FY2012
GAAP profit (loss) before tax 382$ (765)$ 372$ 505$ 353$ 1,695$ 494$
GAAP provision for (benefit from) income taxes 177 (608) 431 441 134 695 441
GAAP effective tax rate 46% 79% 116% 87% 38% 41% 89%
GAAP profit (loss) before tax 382$ (765)$ 372$ 505$ 353$ 1,695$ 494$
Share-based compensation and related payroll tax expenses 104 1,258 148 213 190 224 1,723
Non-GAAP profit before tax 486$ 493$ 520$ 718$ 543$ 1,919$ 2,217$
Non-GAAP provision for income taxes 199 198 209 292 231 755 900
Non-GAAP effective tax rate 41% 40% 40% 41% 43% 39% 41%
Limitations of Key Metrics
The numbers of our monthly active users (MAUs) and daily active users (DAUs) and average revenue per user (ARPU) are
calculated using internal company data based on the activity of user accounts. While these numbers are based on what we
believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges
in measuring usage of our products across large online and mobile populations around the world. For example, there may be
individuals who maintain one or more Facebook accounts in violation of our terms of service, despite our efforts to detect
and suppress such behavior. We estimate, for example, that “duplicate” accounts (an account that a user maintains in
addition to his or her principal account) may have represented approximately 5.0% of our worldwide MAUs as of December
31, 2012. We also seek to identify “false” accounts, which we divide into two categories: (1) user-misclassified accounts,
where users have created personal profiles for a business, organization, or non-human entity such as a pet (such entities are
permitted on Facebook using a Page rather than a personal profile under our terms of service); and (2) undesirable
accounts, which represent user profiles that we determine are intended to be used for purposes that violate our terms of
service, such as spamming. As of December 31, 2012, for example, we estimate user-misclassified accounts may have
represented approximately 1.3% of our worldwide MAUs and undesirable accounts may have represented approximately
0.9% of our worldwide MAUs. We believe the percentage of accounts that are duplicate or false is meaningfully lower in
developed markets such as the United States or Australia and higher in developing markets such as Indonesia and Turkey.
However, these estimates are based on an internal review of a limited sample of accounts and we apply significant judgment
in making this determination, such as identifying names that appear to be fake or other behavior that appears inauthentic to
the reviewers. As such, our estimation of duplicate or false accounts may not accurately represent the actual number of such
accounts. We are continually seeking to improve our ability to identify duplicate or false accounts and estimate the total
number of such accounts, and such estimates may be affected by improvements or changes in our methodology.
23
Limitations of Key Metrics (continued)
Some of our historical metrics through the second quarter of 2012 have also been affected by applications on certain mobile
devices that automatically contact our servers for regular updates with no user action involved, and this activity can cause
our system to count the user associated with such a device as an active user on the day such contact occurs. For example,
we estimate that less than 5% of our estimated worldwide DAUs as of December 31, 2011 and 2010 resulted from this type
of automatic mobile activity, and that this type of activity had a substantially smaller effect on our estimate of worldwide
MAUs and mobile MAUs. The impact of this automatic activity on our metrics varies by geography because mobile usage
varies in different regions of the world. In addition, our data regarding the geographic location of our users is estimated
based on a number of factors, such as the user’s IP address and self-disclosed location. These factors may not always
accurately reflect the user’s actual location. For example, a mobile-only user may appear to be accessing Facebook from the
location of the proxy server that the user connects to rather than from the user’s actual location. The methodologies used to
measure user metrics may also be susceptible to algorithm or other technical errors. For example, in early June 2012, we
discovered an error in the algorithm we used to estimate the geographic location of our users that affected our attribution of
certain user locations for the period ended March 31, 2012. While this issue did not affect our overall worldwide MAU and
DAU numbers, it did affect our attribution of users to different geographic regions. We estimate that the number of MAUs as
of March 31, 2012 for the United States & Canada region was overstated as a result of the error by approximately 3% and
this overstatement was offset by understatements in other regions. In addition, our estimates for revenue by user location
are also affected by these factors. We regularly review and may adjust our processes for calculating these metrics to
improve their accuracy. In addition, our MAU and DAU estimates will differ from estimates published by third parties due to
differences in methodology. For example, some third parties are not able to accurately measure mobile users or do not count
mobile users for certain user groups or at all in their analyses.
The number of MAUs, DAUs, mobile MAUs, and ARPU discussed in these slides do not include users of Instagram unless
such users would otherwise quality as MAUs, DAUs, and mobile MAUs, respectively, based on activity that is shared back to
Facebook.
24
Fb q1-2013-earnings-slides

More Related Content

PDF
Facebook 2nd quarter earnings slides
PDF
Facebook - résultats financiers pour le 2nd trimestre 2014
PDF
Facebook q314 earnings slides
PDF
I Bytes Utilities Industry
PDF
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01
PDF
Digital 2022 Wallis and Futuna (February 2022) v01
PDF
Digital 2022 Madagascar (February 2022) v01
PDF
Digital 2022 Guinea-Bissau (February 2022) v01
Facebook 2nd quarter earnings slides
Facebook - résultats financiers pour le 2nd trimestre 2014
Facebook q314 earnings slides
I Bytes Utilities Industry
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01
Digital 2022 Wallis and Futuna (February 2022) v01
Digital 2022 Madagascar (February 2022) v01
Digital 2022 Guinea-Bissau (February 2022) v01

What's hot (19)

PDF
Digital 2022 Tuvalu (February 2022) v01
PDF
Digital 2022 Costa Rica (February 2022) v01
PDF
Digital 2020 Global Digital Overview (January 2020) v01
PDF
Digital 2022: Essential Facebook Stats for Q1 2022 v01
PDF
Digital 2022 Iran (February 2022) v01
PDF
Digital 2022 Uzbekistan (February 2022) v01
PDF
Digital 2022 Guinea (February 2022) v01
PDF
Digital 2022 Armenia (February 2022) v01
PDF
Digital 2022 American Samoa (February 2022) v01
PDF
Digital 2022 The Gambia (February 2022) v01
PDF
Digital 2022 Georgia (February 2022) v01
PDF
World Economic Forum Global Risk Report 2020
PDF
Digital 2022 Gibraltar (February 2022) v01
PDF
B2C Search Criteria 2015
PDF
Digital 2022 Saint Pierre and Miquelon (February 2022) v01
PDF
Digital 2022 Oman (February 2022) v01
PDF
Digital 2017 New Caledonia (January 2017)
PDF
Digital 2022 Lebanon (February 2022) v01
PDF
Digital 2022 South Sudan (February 2022) v01
Digital 2022 Tuvalu (February 2022) v01
Digital 2022 Costa Rica (February 2022) v01
Digital 2020 Global Digital Overview (January 2020) v01
Digital 2022: Essential Facebook Stats for Q1 2022 v01
Digital 2022 Iran (February 2022) v01
Digital 2022 Uzbekistan (February 2022) v01
Digital 2022 Guinea (February 2022) v01
Digital 2022 Armenia (February 2022) v01
Digital 2022 American Samoa (February 2022) v01
Digital 2022 The Gambia (February 2022) v01
Digital 2022 Georgia (February 2022) v01
World Economic Forum Global Risk Report 2020
Digital 2022 Gibraltar (February 2022) v01
B2C Search Criteria 2015
Digital 2022 Saint Pierre and Miquelon (February 2022) v01
Digital 2022 Oman (February 2022) v01
Digital 2017 New Caledonia (January 2017)
Digital 2022 Lebanon (February 2022) v01
Digital 2022 South Sudan (February 2022) v01
Ad

Similar to Fb q1-2013-earnings-slides (20)

PDF
Facebook Q2 2013 Earnings Conference Call Investor Slideshow
PDF
Facebook 2nd Quarterly Earnings 2013
PDF
Facebook q3 earnings
PDF
Résultats Facebook Q2 2014
PDF
Facebook - Quarterly Earnings Slides - Q2 2014
PDF
Facebook Q3 Investor Deck
PDF
Fb q313 investordeck.pdf
PDF
Facebook 1st quarter 2016 earnings slides
PDF
Facebook Q11 2016 Results
PDF
Fb q414 earningsslides20150128
PDF
Facebook Second Quarter 2016 Results
PDF
Facebook Q4 2015
PDF
Facebook 4th quarter 2015 Revenues & Data
PDF
Facebook q3 15 earnings
PDF
Facebook Q2 2015 Results
PDF
Fb 1° trimestre 2015 earnings slides
PDF
Facebook_Meta_Q4-2018-Earnings-Presentation.pdf
PDF
Earnings-Presentation pdf about earnings
PDF
Fb q1'17-earnings-slides
PDF
Facebook business analysis 2014
Facebook Q2 2013 Earnings Conference Call Investor Slideshow
Facebook 2nd Quarterly Earnings 2013
Facebook q3 earnings
Résultats Facebook Q2 2014
Facebook - Quarterly Earnings Slides - Q2 2014
Facebook Q3 Investor Deck
Fb q313 investordeck.pdf
Facebook 1st quarter 2016 earnings slides
Facebook Q11 2016 Results
Fb q414 earningsslides20150128
Facebook Second Quarter 2016 Results
Facebook Q4 2015
Facebook 4th quarter 2015 Revenues & Data
Facebook q3 15 earnings
Facebook Q2 2015 Results
Fb 1° trimestre 2015 earnings slides
Facebook_Meta_Q4-2018-Earnings-Presentation.pdf
Earnings-Presentation pdf about earnings
Fb q1'17-earnings-slides
Facebook business analysis 2014
Ad

More from Denis Verloes (20)

PDF
Dépliant memo-odr-web- High Co Data
PPTX
Mobile et Médias - La grande et la petite histoire du mobile dans/pour les mé...
PPTX
Mobile toolbox - 3e édition > Mobile en France
PDF
Futur pub dossierpresse
PDF
Le groupe de communication HighCo et Intermarché présentent le premier coupon...
PDF
2013 10 10 cdp internet mobile août 2013
PPTX
Mobile toolbox
PDF
Rapport tablettes-creteil-2012
PDF
Tech trends 2013
PDF
Tmt predictions 2013
PDF
Trip barometer by tripadvisor global report - france
PDF
Accenture mobile-web-watch-internet-usage-survey-2012
PDF
Médiamétrie baromètre des sites mobiles octobre 2012
PDF
Dp etude parents&telportables
PDF
Unplugged - Etude Havas 2012
PDF
Trademob whitepaper click-fraud
PDF
3 baromètre de_l__économie_numérique_3e_édition
PDF
Credoc: seconde vie des objets
PDF
Q2 adfonic globaladmetricsreport
PDF
Maximizing Mobile - Tirer le meilleur parti du mobile: le rapport de la banqu...
Dépliant memo-odr-web- High Co Data
Mobile et Médias - La grande et la petite histoire du mobile dans/pour les mé...
Mobile toolbox - 3e édition > Mobile en France
Futur pub dossierpresse
Le groupe de communication HighCo et Intermarché présentent le premier coupon...
2013 10 10 cdp internet mobile août 2013
Mobile toolbox
Rapport tablettes-creteil-2012
Tech trends 2013
Tmt predictions 2013
Trip barometer by tripadvisor global report - france
Accenture mobile-web-watch-internet-usage-survey-2012
Médiamétrie baromètre des sites mobiles octobre 2012
Dp etude parents&telportables
Unplugged - Etude Havas 2012
Trademob whitepaper click-fraud
3 baromètre de_l__économie_numérique_3e_édition
Credoc: seconde vie des objets
Q2 adfonic globaladmetricsreport
Maximizing Mobile - Tirer le meilleur parti du mobile: le rapport de la banqu...

Fb q1-2013-earnings-slides

  • 2. Non-GAAP Measures In addition to U.S. GAAP financials, this presentation includes certain non-GAAP financial measures. These non-GAAP measures are in addition to, not a substitute for or superior to, measures of financial performance prepared in accordance with U.S. GAAP. A reconciliation of non-GAAP financial measures to the corresponding GAAP measures is provided in the appendix to this presentation. 2
  • 3. 3 Daily Active Users (DAUs) 105 117 124 126 129 130 132 135 139 120 127 135 143 152 154 160 169 179 72 85 98 105 119 129 141 153 167 74 87 100 109 126 139 152 161 180 372 417 457 483 526 552 584 618 665 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 DAUs / MAUs Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 55% 56% 57% 57% 58% 58% 58% 59% 60% Millions of DAUs Rest of World Asia Europe US & Canada Please see Facebook's Form 10-Q for the quarter ended March 31, 2013 for definitions of user activity used to determine the number of our MAUs, DAUs and mobile MAUs. The number of MAUs, DAUs, and mobile MAUs do not include Instagram users unless such users would otherwise qualify as MAUs, DAUs, and mobile MAUs based on activity that is shared back to Facebook.
  • 4. 4 Monthly Active Users (MAUs) Please see Facebook's Form 10-Q for the quarter ended March 31, 2013 for definitions of user activity used to determine the number of our MAUs, DAUs and mobile MAUs. The number of MAUs, DAUs, and mobile MAUs do not include Instagram users unless such users would otherwise qualify as MAUs, DAUs, and mobile MAUs based on activity that is shared back to Facebook. 163 169 176 179 183 186 189 193 195 201 212 221 229 239 246 253 261 269 156 174 196 212 234 255 277 298 319161 183 207 225 245 268 288 304 327 680 739 800 845 901 955 1,007 1,056 1,110 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Millions of MAUs Rest of World Asia Europe US & Canada
  • 5. 5 Mobile Monthly Active Users (Mobile MAUs) Millions of Mobile MAUs Please see Facebook's Form 10-Q for the quarter ended March 31, 2013 for definitions of user activity used to determine the number of our MAUs, DAUs and mobile MAUs. The number of MAUs, DAUs, and mobile MAUs do not include Instagram users unless such users would otherwise qualify as MAUs, DAUs, and mobile MAUs based on activity that is shared back to Facebook. 288 325 376 432 488 543 604 680 751 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
  • 6. 6 Mobile Only Monthly Active Users (Mobile Only MAUs) Millions of Mobile Only MAUs Mobile Only MAUs are mobile MAUs that accessed Facebook solely through mobile apps or our mobile website. 83 102 126 157 189 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
  • 7. Payments and other fees Advertising Revenue Millions of Dollars $637 $776 $798 $943 $872 $992 $1,086 $1,329 $1,245 $94 $119 $156 $188 $186 $192 $176 $256 $213 $731 $895 $954 $1,131 $1,058 $1,184 $1,262 $1,585 $1,458 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 7
  • 8. Rest of World Asia Europe US & Canada 8 Revenue by User Geography Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue by geography disclosure in our consolidated financial statements where revenue is geographically apportioned based on the location of the advertiser or developer. Millions of Dollars $394 $471 $482 $567 $525 $590 $637 $780 $679 $229 $275 $290 $361 $328 $346 $341 $440 $423 $62 $82 $104 $115 $118 $135 $154 $198 $197 $47 $65 $78 $87 $87 $113 $130 $167 $159 $731 $895 $954 $1,131 $1,058 $1,184 $1,262 $1,585 $1,458 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13
  • 9. Rest of World Asia Europe US & Canada 9 Advertising Revenue by User Geography Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue by geography disclosure in our consolidated financial statements where revenue is geographically apportioned based on the location of the advertiser or developer. $332 $394 $395 $462 $419 $479 $538 $631 $552 $206 $245 $245 $306 $274 $294 $295 $374 $367 $56 $74 $88 $95 $99 $115 $133 $168 $176 $44 $61 $71 $79 $79 $104 $120 $156 $150 $637 $776 $798 $943 $872 $992 $1,086 $1,329 $1,245 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Millions of Dollars
  • 10. $62 $77 $87 $105 $106 $111 $99 $149 $127 $23 $30 $45 $55 $54 $52 $46 $66 $56 $6 $8 $16 $20 $19 $20 $21 $30 $21 $3 $4 $7 $8 $8 $9 $10 $11 $9 $94 $119 $156 $188 $186 $192 $176 $256 $213 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Rest of World Asia Europe US & Canada 10 Payments & Other Revenue by User Geography Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue by geography disclosure in our consolidated financial statements where revenue is geographically apportioned based on the location of the advertiser or developer. Millions of Dollars
  • 11. 11 Average Revenue per User (ARPU) $1.17 $1.21 $1.18 $1.46 $1.38 $0.23 $0.21 $0.18 $0.26 $0.21$1.40 $1.43 $1.37 $1.71 $1.60 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Europe $0.44 $0.47 $0.50 $0.58 $0.57 $0.08 $0.08 $0.08 $0.10 $0.07$0.53 $0.55 $0.58 $0.69 $0.64 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Asia Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue by geography disclosure in our consolidated financial statements where revenue is geographically apportioned based on the location of the advertiser or developer. Please see Facebook’s Form 10-Q for the quarter ended March 31, 2013 for the definition of ARPU. $0.34 $0.40 $0.43 $0.53 $0.48 $0.03 $0.03 $0.04 $0.04 $0.03 $0.37 $0.44 $0.47 $0.56 $0.50 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Rest of World $1.00 $1.07 $1.11 $1.29 $1.15 $0.21 $0.21 $0.18 $0.25 $0.20 $1.21 $1.28 $1.29 $1.54 $1.35 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Worldwide $2.32 $2.59 $2.87 $3.30 $2.85 $0.58 $0.60 $0.53 $0.78 $0.65$2.90 $3.20 $3.40 $4.08 $3.50 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 US & Canada Payments Advertising
  • 12. Share-Based Compensation Expense 12 $58 $59 $74 $97 $113 $138 $137 $135 $986 $28 $24 $9 $7 $64 $70 $76 $103 $1,106 $179 $184 $170 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 (in millions) Pre-2011 RSUs Post-2011 RSUs Options & Other
  • 13. 13 Expenses as a % of Revenue 12% 11% 12% 10% 12% 14% 33% 13% 12% 14% Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Marketing & Sales 26% 25% 25% 24% 28% 26% 31% 26% 25% 28% Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Cost of Revenue 9% 9% 11% 10% 11% 14% 60% 19% 19% 20% Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Research & Development 8% 11% 10% 9% 10% 10% 39% 12% 11% 12% Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 General & Administrative Share-based compensation + Payroll tax related to share-based compensation All other expenses
  • 14. Income (Loss) from Operations $388 $407 $414 $548 $381 ($743) $377 $523 $373 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 GAAP Income (Loss) from Operations (in millions) $396 $477 $484 $624 $485 $515 $525 $736 $563 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Non-GAAP Income from Operations (in millions) 14 Non-GAAP income (loss) from operations excludes share-based compensation expense, payroll tax expenses related to share-based compensation, and related income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP income (loss) from operations.
  • 15. 15 Operating Margin 54% 53% 51% 55% 46% 43% 42% 46% 39% Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Non-GAAP Operating Margin 53% 45% 43% 48% 36% (63%) 30% 33% 26% Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 GAAP Operating Margin Non-GAAP operating margin excludes share-based compensation expense, payroll tax expenses related to share-based compensation, and related income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP operating margin.
  • 16. 16 Effective Tax Rate Q2’12 through Q4’12 GAAP effective tax rates were influenced by significant share-based compensation expense resulting from our initial public offering, a portion of which is not tax-deductible GAAP Effective Tax Rate Non-GAAP Effective Tax Rate Q1 Q2 Q3 Q4 Q1 FY FY ($ in millions) 2012 2012 2012 2012 2013 2011 2012 GAAP income (loss) before provision for income taxes 382 (765) 372 505 353 1,695 494 GAAP provision for (benefit from) income taxes 177 (608) 431 441 134 695 441 Effective Tax Rate 46% 79% 116% 87% 38% 41% 89% Q1 Q2 Q3 Q4 Q1 FY FY ($ in millions) 2012 2012 2012 2012 2013 2011 2012 Non-GAAP income before provision for income taxes 486 493 520 718 543 1,919 2,217 Non-GAAP provision for income taxes 199 198 209 292 231 755 900 Effective Tax Rate 41% 40% 40% 41% 43% 39% 41%
  • 17. 17 Net Income (Loss) $233 $240 $227 $302 $205 ($157) ($59) $64 $219 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Non-GAAP net income excludes share-based compensation expense, payroll tax expenses related to share-based compensation, and related income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP net income. $247 $285 $273 $360 $287 $295 $311 $426 $312 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 GAAP Net Income (Loss) (in millions) Non-GAAP Net Income (in millions)
  • 18. 18 Diluted EPS $0.11 $0.11 $0.10 $0.14 $0.09 ($0.08) ($0.02) $0.03 $0.09 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 $0.11 $0.12 $0.12 $0.15 $0.12 $0.12 $0.12 $0.17 $0.12 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 GAAP Diluted EPS Non-GAAP Diluted EPS Non-GAAP diluted EPS excludes share-based compensation expense, payroll tax expenses related to share-based compensation, and related income tax adjustments—see the Appendix for a reconciliation of this non-GAAP measure to GAAP diluted EPS.
  • 19. 19 Capital Investments Millions of Dollars Property and equipment acquired under capital leases Purchases of property and equipment $293 $606 $1,235 $217 $473 $340 $510 $1,079 $1,575 2010 2011 2012 AnnualQuarterly $453 $327 $38 $11 $491 $338 Q1'12 Q1'13
  • 21. 21 Reconciliations Income from Operations (in millions) Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 GAAP income (loss) from operations 388$ 407$ 414$ 548$ 381$ (743)$ 377$ 523$ 373$ Share-based compensation expense 7 64 70 76 103 1,106 179 184 170 Payroll tax expenses related to share-based compensation 1 6 - - 1 152 (31) 29 20 Non-GAAP income from operations 396$ 477$ 484$ 624$ 485$ 515$ 525$ 736$ 563$ Operating Margins Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 GAAP operating margin 53% 45% 43% 48% 36% (63%) 30% 33% 26% Share-based compensation expense 1% 7% 7% 7% 10% 93% 14% 12% 12% Payroll tax expenses related to share-based compensation 0% 1% 0% 0% 0% 13% (2%) 2% 1% Non-GAAP operating margin 54% 53% 51% 55% 46% 43% 42% 46% 39% Net Income (Loss) (in millions) Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 GAAP net income (loss) 233$ 240$ 227$ 302$ 205$ (157)$ (59)$ 64$ 219$ Share-based compensation expense 7 64 70 76 103 1,106 179 184 170 Payroll tax expenses related to share-based compensation 1 6 - - 1 152 (31) 29 20 Income tax adjustments 6 (25) (24) (18) (22) (806) 222 149 (97) Non-GAAP net income 247$ 285$ 273$ 360$ 287$ 295$ 311$ 426$ 312$ Diluted Share Count Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 GAAP diluted shares 1,488 1,510 1,520 1,519 1,527 1,879 2,420 2,506 2,499 Assumed preferred stock conversion 548 550 548 545 546 273 - - - Dilutive securities excluded due to net loss - - - - - 177 159 - - Dilutive equity awards excluded from GAAP1 245 277 278 286 233 122 - - - Non-GAAP diluted shares 2,281 2,337 2,346 2,350 2,306 2,451 2,579 2,506 2,499 Diluted Earnings (Loss) Per Share Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 GAAP diluted earnings (loss) per share 0.11$ 0.11$ 0.10$ 0.14$ 0.09$ (0.08)$ (0.02)$ 0.03$ 0.09$ Net income attributable to participating securities 0.05 0.05 0.05 0.05 0.04 - - - - Non-GAAP adjustments to net income 0.01 0.03 0.03 0.04 0.05 0.24 0.15 0.14 0.03 Non-GAAP adjustments to diluted shares (0.06) (0.07) (0.06) (0.08) (0.06) (0.04) (0.01) - - Non-GAAP diluted earnings per share 0.11$ 0.12$ 0.12$ 0.15$ 0.12$ 0.12$ 0.12$ 0.17$ 0.12$
  • 22. 22 Reconciliations (continued) Effective Tax Rate (in millions) Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 FY2011 FY2012 GAAP profit (loss) before tax 382$ (765)$ 372$ 505$ 353$ 1,695$ 494$ GAAP provision for (benefit from) income taxes 177 (608) 431 441 134 695 441 GAAP effective tax rate 46% 79% 116% 87% 38% 41% 89% GAAP profit (loss) before tax 382$ (765)$ 372$ 505$ 353$ 1,695$ 494$ Share-based compensation and related payroll tax expenses 104 1,258 148 213 190 224 1,723 Non-GAAP profit before tax 486$ 493$ 520$ 718$ 543$ 1,919$ 2,217$ Non-GAAP provision for income taxes 199 198 209 292 231 755 900 Non-GAAP effective tax rate 41% 40% 40% 41% 43% 39% 41%
  • 23. Limitations of Key Metrics The numbers of our monthly active users (MAUs) and daily active users (DAUs) and average revenue per user (ARPU) are calculated using internal company data based on the activity of user accounts. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world. For example, there may be individuals who maintain one or more Facebook accounts in violation of our terms of service, despite our efforts to detect and suppress such behavior. We estimate, for example, that “duplicate” accounts (an account that a user maintains in addition to his or her principal account) may have represented approximately 5.0% of our worldwide MAUs as of December 31, 2012. We also seek to identify “false” accounts, which we divide into two categories: (1) user-misclassified accounts, where users have created personal profiles for a business, organization, or non-human entity such as a pet (such entities are permitted on Facebook using a Page rather than a personal profile under our terms of service); and (2) undesirable accounts, which represent user profiles that we determine are intended to be used for purposes that violate our terms of service, such as spamming. As of December 31, 2012, for example, we estimate user-misclassified accounts may have represented approximately 1.3% of our worldwide MAUs and undesirable accounts may have represented approximately 0.9% of our worldwide MAUs. We believe the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as the United States or Australia and higher in developing markets such as Indonesia and Turkey. However, these estimates are based on an internal review of a limited sample of accounts and we apply significant judgment in making this determination, such as identifying names that appear to be fake or other behavior that appears inauthentic to the reviewers. As such, our estimation of duplicate or false accounts may not accurately represent the actual number of such accounts. We are continually seeking to improve our ability to identify duplicate or false accounts and estimate the total number of such accounts, and such estimates may be affected by improvements or changes in our methodology. 23
  • 24. Limitations of Key Metrics (continued) Some of our historical metrics through the second quarter of 2012 have also been affected by applications on certain mobile devices that automatically contact our servers for regular updates with no user action involved, and this activity can cause our system to count the user associated with such a device as an active user on the day such contact occurs. For example, we estimate that less than 5% of our estimated worldwide DAUs as of December 31, 2011 and 2010 resulted from this type of automatic mobile activity, and that this type of activity had a substantially smaller effect on our estimate of worldwide MAUs and mobile MAUs. The impact of this automatic activity on our metrics varies by geography because mobile usage varies in different regions of the world. In addition, our data regarding the geographic location of our users is estimated based on a number of factors, such as the user’s IP address and self-disclosed location. These factors may not always accurately reflect the user’s actual location. For example, a mobile-only user may appear to be accessing Facebook from the location of the proxy server that the user connects to rather than from the user’s actual location. The methodologies used to measure user metrics may also be susceptible to algorithm or other technical errors. For example, in early June 2012, we discovered an error in the algorithm we used to estimate the geographic location of our users that affected our attribution of certain user locations for the period ended March 31, 2012. While this issue did not affect our overall worldwide MAU and DAU numbers, it did affect our attribution of users to different geographic regions. We estimate that the number of MAUs as of March 31, 2012 for the United States & Canada region was overstated as a result of the error by approximately 3% and this overstatement was offset by understatements in other regions. In addition, our estimates for revenue by user location are also affected by these factors. We regularly review and may adjust our processes for calculating these metrics to improve their accuracy. In addition, our MAU and DAU estimates will differ from estimates published by third parties due to differences in methodology. For example, some third parties are not able to accurately measure mobile users or do not count mobile users for certain user groups or at all in their analyses. The number of MAUs, DAUs, mobile MAUs, and ARPU discussed in these slides do not include users of Instagram unless such users would otherwise quality as MAUs, DAUs, and mobile MAUs, respectively, based on activity that is shared back to Facebook. 24