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Who walks
                                                          the Dog
           Facebook User Statistics Baltic States




                                                           http://whowalksthedog.com
                    September 2010
Thursday, 4 November 2010
Who walks
           Facebook Usage And Penetration




                                                                                  the Dog
                            Facebook Total       Penetration Change
                            Users    Population              since
                                                             August
           Estonia            258220    1340675         19%       + 1.26%
           Latvia             168560 2266094             7%      + 5.96%
           Lithuania          694180     3358115        21%      - 0.90 %



            A small growth in usage of Facebook in Estonia and Latvia,
            but a decline in usage in Lithuania. Decline mainly in age
            group 18-34.




                                                                                   http://whowalksthedog.com
Thursday, 4 November 2010
Who walks
    Distribution By Country Baltic States




                                                                             the Dog
                                                23%




                             62%                  15%




                                    Estonia
                                    Latvia
                                    Lithuania




                                                                              http://whowalksthedog.com
             Latvia takes a slightly bigger share compared to August
             (+1%) from Lithuania.

Thursday, 4 November 2010
Who walks
      Distribution By Gender Baltic States




                                                                          the Dog
                                    1%


                                                  43%

                            56%




                                  Male
                                  Female
                                  Not Indicated




                                                                           http://whowalksthedog.com
             Distribution by gender unchanged compared to August.


Thursday, 4 November 2010
Who walks
            Distribution By Age Baltic States




                                                                             the Dog
                                      4%2%
                                             18%
                               16%




                               26%              33%




                              13-17     18-24      25-34
                              35-44     45-54      55+




                                                                              http://whowalksthedog.com
             Baltic Facebookers get older: the age group 35-44 makes
             up 16 % compared to 10% in August.

Thursday, 4 November 2010
Who walks
                 Remarks Concerning The Data




                                                                                             the Dog
                 - Usage was measured at 1 October 2010
                 - Population data are mid-year estimates of the World Bank for 2008
                 - Facebook only registers users that are 13 years of age or older
                 - In Latvia, Draugiem.lv is the main social network
                 - Data on gender and age depends on users giving this information




                                                                                              http://whowalksthedog.com
Thursday, 4 November 2010
Who walks
    This presentation is shared free of charge, and you




                                                                                                                                          the Dog
     are encouraged to share it too. If you appreciated
         this presentation, please consider the less
      fortunate and make a donation to Dzivesprieks:

         http://www.crowdrise.com/helpingdzivesprieks

           For more information on how Dzivesprieks (or
           Livslust) gives vulnerable children in Latvia a
             chance on a better life, visit their website:
                       http://livslust.com/eng/




             The fonts used in this presentation are Junction Regular and Nevis.
             Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and
             Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.




                                                                                                                                           http://whowalksthedog.com
            This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free
            imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this
            presentation infringes your copyright, please inform the author at info@whowalksthedog.com.



            This presentation itself is licensed under creative commons license by-nc-sa.
Thursday, 4 November 2010
Who walks
             A Who walks the Dog Presentation




                                                                                                       the Dog
             2 October 2010




                                                 Who walks the Dog provides strategic
                                           advice on using innovative ways to optimize
                                           your business, focusing on the human factor.
                                                We specialize in social media, CSR and
                                                        Lean Management / Six Sigma.




            More information:
                                                                                  Arjan Tupan
            http://whowalksthedog.com                             arjan@whowalksthedog.com




                                                                                                        http://whowalksthedog.com
            http://twitter.com/whowalksthedog                    http://twitter.com/arjantupan
            http://facebook.com/whowalksthedog                               +371 27 44 88 11




Thursday, 4 November 2010

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Facebook Stats Baltic States September 2010

  • 1. Who walks the Dog Facebook User Statistics Baltic States http://whowalksthedog.com September 2010 Thursday, 4 November 2010
  • 2. Who walks Facebook Usage And Penetration the Dog Facebook Total Penetration Change Users Population since August Estonia 258220 1340675 19% + 1.26% Latvia 168560 2266094 7% + 5.96% Lithuania 694180 3358115 21% - 0.90 % A small growth in usage of Facebook in Estonia and Latvia, but a decline in usage in Lithuania. Decline mainly in age group 18-34. http://whowalksthedog.com Thursday, 4 November 2010
  • 3. Who walks Distribution By Country Baltic States the Dog 23% 62% 15% Estonia Latvia Lithuania http://whowalksthedog.com Latvia takes a slightly bigger share compared to August (+1%) from Lithuania. Thursday, 4 November 2010
  • 4. Who walks Distribution By Gender Baltic States the Dog 1% 43% 56% Male Female Not Indicated http://whowalksthedog.com Distribution by gender unchanged compared to August. Thursday, 4 November 2010
  • 5. Who walks Distribution By Age Baltic States the Dog 4%2% 18% 16% 26% 33% 13-17 18-24 25-34 35-44 45-54 55+ http://whowalksthedog.com Baltic Facebookers get older: the age group 35-44 makes up 16 % compared to 10% in August. Thursday, 4 November 2010
  • 6. Who walks Remarks Concerning The Data the Dog - Usage was measured at 1 October 2010 - Population data are mid-year estimates of the World Bank for 2008 - Facebook only registers users that are 13 years of age or older - In Latvia, Draugiem.lv is the main social network - Data on gender and age depends on users giving this information http://whowalksthedog.com Thursday, 4 November 2010
  • 7. Who walks This presentation is shared free of charge, and you the Dog are encouraged to share it too. If you appreciated this presentation, please consider the less fortunate and make a donation to Dzivesprieks: http://www.crowdrise.com/helpingdzivesprieks For more information on how Dzivesprieks (or Livslust) gives vulnerable children in Latvia a chance on a better life, visit their website: http://livslust.com/eng/ The fonts used in this presentation are Junction Regular and Nevis. Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available. http://whowalksthedog.com This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at info@whowalksthedog.com. This presentation itself is licensed under creative commons license by-nc-sa. Thursday, 4 November 2010
  • 8. Who walks A Who walks the Dog Presentation the Dog 2 October 2010 Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor. We specialize in social media, CSR and Lean Management / Six Sigma. More information: Arjan Tupan http://whowalksthedog.com arjan@whowalksthedog.com http://whowalksthedog.com http://twitter.com/whowalksthedog http://twitter.com/arjantupan http://facebook.com/whowalksthedog +371 27 44 88 11 Thursday, 4 November 2010