Feasibility Study Report
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Korean Air conducted a feasibility study to update its brand image which has become outdated. The most feasible solution is for Korean Air to reinvent itself beyond its current image as a traditional airline through reorganization, a new marketing campaign, and an updated logo that keeps its signature red and blue colors. This will help Korean Air continue developing and growing while focusing on environmental harmony with air travel.
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Feasibility Study Report
- 1. FEASIBILITY STUDY REPORT KOREAN AIR
- 2. Project Description Korean Air brand has become old-fashioned and is in danger of stagnation. To keep up with the times and keep pace with changing consumer needs, Korean Air needs a new logo.
- 3. Most Feasible Solution Korean Airline needs to move beyond its image as a mainframe airline company and reinvented itself. The company will be reorganized and a new marketing campaign will be put in place to communicate the changes to consumer. The logo is going to be updated. We will keep the 2 main strong colors Red and Blue.
- 4. Conclusion Korean Air continues to develop and grow with a focus of harmony between the environment and air travel.