Feature Areas

Feature areas are designed areas within stores meant to attract customers' attention and guide them through the shopping experience. The document lists and describes eight common feature areas: entrances, freestanding displays, cash wraps, end caps, promotional aisles or areas, walls, windows, and fitting rooms. Each area serves a specific purpose like introducing customers to the store environment, highlighting products, or allowing customers to try items on. Together, thoughtful use of feature areas can optimize customers' shopping journeys.