This document provides guidance on writing feature stories. It discusses the key elements of a feature story, including using a lead or opening sentence to grab the reader's attention, followed by a nut graph that summarizes the story. The document then recommends using a transition/quote formula that alternates between transitions that move the story forward and direct quotes from sources. It provides examples of different types of compelling leads, such as narratives, descriptions, quotes, startling statements, contrasts and twists. Finally, it notes that stories should end with a powerful quote or by tying the ending back to the opening to full circle the narrative.