Features 2
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The document discusses the decline of newspapers and challenges facing journalism. It outlines drops in newspaper staffing and advertising revenue between 2005-2009. While newspapers are struggling, the need for journalism remains. The document then discusses various business models and approaches that can strengthen journalism going forward, including online-only publications, tablets, non-profits, hyperlocal news, paywalls, micropayments, traffic growth, top blogs, backpack/citizen/multimedia journalism. It closes by noting this is an exciting time for journalism with many new possibilities.
Features 2
- 1. First, a few scary numbers
- 2. • Daily papers cut their newsrooms by 11%, or 6,000 full- time workers, in 2008, the biggest one year drop since 1978. • Newspaper publishers reduced newsroom staff by another 5,200 jobs in 2009, for a total reduction in daily newsroom staffing of more than 25% • Retail, classified, and national ads have traditionally accounted for 80% of newspaper revenues, with subscriptions and newsstand sales making up most of the rest • Total advertising revenue at daily newspapers plunged from $49.4 billion in 2005 to $27.6 billion in 2009—a 44% decrease.
- 4. Society doesn’t need newspapers. What we need is journalism. For a century, the imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. That’s been a fine accident to have, but when that accident stops, as it is stopping before our eyes, we’re going to need lots of other ways to strengthen journalism instead. -Clay Shirky Photo by CS Muncy
- 6. Cut the print versions
- 7. Online Only news • 65% of the cost is printing and distribution • Click and banner spending is on decline • Freelancers (back-back journalism) • Citizen journalism great for breaking news
- 8. Tablets
- 15. Could tablets work? What’s the downside?
- 16. 30%
- 17. Nonprofit
- 20. What are the strengths Of the nonprofit business model? What are the weaknesses?
- 22. 40% of all online ad spending is local, up from 30% just a year earlier.
- 25. What are the strengths Of the localized business model? What are the weaknesses?
- 28. The New York Times has added more than 40,000 new digital subscribers since June, with 324,000 readers in total now paying for online access to the newspaper.
- 29. Micropayments
- 31. Traffic is up Newspaper sites saw a 21% boost in traffic — as well as strong performance in unique visitors and time spent — during September, according to the Newspaper Association of America.
- 35. Backpack Journalism Photo by: cigckgc
- 38. Types of Citizen Journalism • Comment, • Open Source Reporting • Citizen bloghouse • Stand alone citizen-journalism site
- 40. “I think it’s just an incredibly interesting and exciting time for journalism. Sometimes I worry that’s not communicated very clearly to college students, that sometimes there’s a little too much doom and gloom that is conveyed by people in the industry. I feel like it’s a golden age of journalism. There are so many possibilities and there are so many things you can do. “ – Gabriel Dance.
Editor's Notes
- #5: http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/
- #8: Paywalls 4.3 to 1.3 marketshare -- murdoch
- #18: philanthropists would have to drop $88 billion into the nonprofit news sector to create an endowment large enough to support $4.4 billion in annual expenses by news organizations. Given the $307.7 billion given to charity in 2008, Mutter writes, that’s a tall order.
- #19: pulitzer
- #27: The Times has considered three types of pay strategies. One option was a more traditional pay wall along the lines of The Wall Street Journal, in which some parts of the site are free and some subscription-only. For example, editors and business-side executives discussed a premium version of Andrew Ross Sorkin'sDealBook section. Another option was the metered system. The third choice, an NPR-style membership model, was abandoned last fall, two sources explained. The thinking was that it would be too expensive and cumbersome to maintain because subscribers would have to receive privileges (think WNYC tote bags and travel mugs, access to Times events and seminars).
- #28: NewsdayValley Morning Star
- #37: 94, 109, 32 31Bit.ly/creativeinternethttp://www.nytimes.com/interactive/2009/03/30/business/economy/2009-economy-words.htmlhttp://www.nytimes.com/interactive/2010/01/22/nyregion/sugarhill.htmlhttp://www.nytimes.com/interactive/us/faces-of-the-dead.htmlhttp://projects.nytimes.com/crime/homicides/map
- #38: Comment,Open Source ReportingCitizenbloghouseStand alone citizen-journalism site