- Nestlé reported continued strong momentum in 2011 with organic growth of 7.5% despite challenging conditions.
- Trading operating profit increased to 15% of sales, up 60 basis points, driven by cost savings programs and pricing actions that offset higher input costs.
- Marketing spend decreased as a percentage of sales through reducing non-consumer facing costs and improving the sales generating power of brand messaging.
- Growth was consistent throughout the year with the fourth quarter seeing 3.5% real internal growth and 8.4% organic growth, demonstrating brand strength.