This document discusses feminism in western society through the lens of cognitive dissonance theory. It first defines feminism and outlines the key assumptions of cognitive dissonance theory, including psychological inconsistencies and efforts to reduce dissonance. It then examines how different representations of feminism in media over the past decades have created cognitive dissonance in masses by promoting two different concepts of feminism. Examples from print media and social media interviews are provided to show how this dissonance is formed and how people employ selective exposure, attention, retention, and interpretation in their efforts to reduce the dissonance.