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Fermentation status of India
Fermentation scenario of India 
• India is not traditionally a wine drinking country. 
• Due to earlier period of prohibition in India and 
higher price compared to spirits like whisky and 
brandy manufactured in the country.
• Premium Wines (Still wines): In this category the 
Indian market is divided mainly into two major 
categories - White and Red wines; 
• Sparkling Wines: This wine is generally 
considered to fall within the White wine category 
by many consumers; 
• Fortified wines: This is not yet made or regarded 
as quality wines.
Consumption of wine in India 
The consumption pattern is as follows: 
• Mumbai (39%), 
• Delhi (23%), 
• Bengaluru (9%) 
• Goa (9%), 
• where as the rest of India has only 20% 
consumption. 
• Today, the consumption per head is roughly 
0.0030 litre per annum.
Market trends 
• India ranks 77 in terms of wine consumption in 
the world. 
• India's wine market is currently equivalent to 
around 200 people sharing one bottle but it is 
likely to grow at projected 22% in next three 
years due to the rise in domestic consumption. 
• The current consumption is 5m bottles a year.
• In 2006, Indian winemakers sold roughly 940,000 
cases of wine domestically and 60,000 cases 
overseas, up from 530,000 domestic cases and 30,000 
overseas in 2003, according to industry figures. 
• In 2007, the wine sales were 7, 20,000 cases. 
• The Indian wine market currently stands at 4.6 
million litres in volume terms and Rs 450 crore in 
value terms. 
• The wine market is expected to grow to 18.3 million 
litres by 2015.
• Nearly 80 per cent of wine sales are accounted for by 
the major cities, especially New Delhi, Mumbai, 
Chennai, Kolkata, Pune and Bengaluru. 
• West India accounts for over 41 per cent of total 
volume sales of wine in India, followed by North India, 
which accounts for 29 per cent of volume sales. 
• Nearly 90 per cent of wine sales are for still (that is, red 
and white) wines. 
• Around 63 per cent of the volume sales of wine are 
through off-trade channel in five -star hotels, pubs and 
bar-restaurants.
• There are nearly 74 wineries across the country out of 
which 52 are in Maharashtra and 17 in karnataka. 
• Maharashtra accounts for almost 94% of the 
country’s wine production. 
• In the fiscal year 2006-2007, the total wine 
production of grape wine in India was 1.42 crore 
litres, out of which Maharashtra’s share was 1.32 
crore litres. 
• Investment in Maharashtra’s wine industry has 
increased by 74.31% to Rs. 247.71 crore in the fiscal 
year 2006-2007.
Indian States population with high 
consumption of wine 
State Litres 
Maharashtra 96,752,246 
Goa 1,347,668 
Karnataka 52,282,946 
Chandigarh 900,635 
Andra Pradesh 5,742,036 
Tamil nadu 6,560,242 
West bengal 13,205,697 
Source: moinc.com
Value Added Tax (VAT) for wine sale in 
different states 
• State of Maharashtra – 20% 
• State of Delhi – 20% 
• State of Haryana – 20% 
• State of Chandigarh – 4% 
• State of Karnataka - No VAT 
• State of Tamil Nadu - 53% 
• State of Kerala – 12.5%
Foreign Direct Investment Policy 
• The policy for distillation of alcohol has been 
announced vide Press Note 4 (2006) according to 
which FDI up to 100% is permitted on the 
automatic route for distillation & brewing of 
alcohol subject to licensing by the appropriate 
authority.
• Karnataka is the third largest wine producer of 
India, Grover Vineyards has its winery situated 
in karnataka region.
Alcohol Production in India 
Alcohol Production 
(in million liters) 
Alcohol 
Year 
Molasses 
Prod. 
Production of 
Alcohol 
Industrial 
Use 
Potable 
Use 
Other 
Uses 
Surplus 
Availability 
1998-99 7.00 1411.8 534.4 5840 55.2 238.2 
1999-00 8.02 1654.0 518.9 622.7 576 455.8 
2000-01 8.33 1685.9 529.3 635.1 588 462.7 
2001-02 8.77 1775.2 5398 647.8 59.9 527.7 
2002-03 9.23 1869.7 550.5 660.7 61.0 597.5 
2003-04 9.73 1969.2 578.0 693.7 70.0 627.5 
2004-05 10.24 2074.5 606.9 728.3 73.5 665.8 
2005-06 10.79 2187.0 619.0 746.5 77.2 742.3 
2006-07 11.36 2300.4 631.4 765.2 81.0 822.8
Availability and utilization of ethanol 
in India 
Year Highest available 
alcohol from 
molasses (billion 
litres) 
Ethanol 
utilization 
(billion litres) 
Ethanol required 
for blending 
(billion litres) 
2010-11 2.3 0.86 1.53 
2011-12 2.3 0.89 1.64 
2012-13 2.3 0.91 1.70 
2013-14 2.3 0.94 2.02 
2014-15* 2.3 0.97 2.13 
2015-16* 2.3 1.00 2.23 
2016-17* 2.3 1.03 2.34 
* Projected 
Source: Planning Commission (2003) estimates on highest available alcohol from 
molasses
Sugar Cane Ethanol 
Limited Option for India 
o Presently possible blend : 5% 
o May at most be sufficient for 10%
Ethanol production and demand 
scenario of India 
Demand all over 
Country 
5000 Lac liters 
Existing Production 1840 Lac liters 
Total demand 2460 Lac liters 
Source: http://www.ethanolindia.net/
Study questions 
Which state stands first in wine production in 
India. 
Which state has no VAT on wine sale in the 
country. 
How many wineries are presently producing wine 
in karnataka state. 
Which are all the cities have higher consumption 
of wine in India. 
 List different types of wines available in India.
Fermentation status of India

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Fermentation status of India

  • 2. Fermentation scenario of India • India is not traditionally a wine drinking country. • Due to earlier period of prohibition in India and higher price compared to spirits like whisky and brandy manufactured in the country.
  • 3. • Premium Wines (Still wines): In this category the Indian market is divided mainly into two major categories - White and Red wines; • Sparkling Wines: This wine is generally considered to fall within the White wine category by many consumers; • Fortified wines: This is not yet made or regarded as quality wines.
  • 4. Consumption of wine in India The consumption pattern is as follows: • Mumbai (39%), • Delhi (23%), • Bengaluru (9%) • Goa (9%), • where as the rest of India has only 20% consumption. • Today, the consumption per head is roughly 0.0030 litre per annum.
  • 5. Market trends • India ranks 77 in terms of wine consumption in the world. • India's wine market is currently equivalent to around 200 people sharing one bottle but it is likely to grow at projected 22% in next three years due to the rise in domestic consumption. • The current consumption is 5m bottles a year.
  • 6. • In 2006, Indian winemakers sold roughly 940,000 cases of wine domestically and 60,000 cases overseas, up from 530,000 domestic cases and 30,000 overseas in 2003, according to industry figures. • In 2007, the wine sales were 7, 20,000 cases. • The Indian wine market currently stands at 4.6 million litres in volume terms and Rs 450 crore in value terms. • The wine market is expected to grow to 18.3 million litres by 2015.
  • 7. • Nearly 80 per cent of wine sales are accounted for by the major cities, especially New Delhi, Mumbai, Chennai, Kolkata, Pune and Bengaluru. • West India accounts for over 41 per cent of total volume sales of wine in India, followed by North India, which accounts for 29 per cent of volume sales. • Nearly 90 per cent of wine sales are for still (that is, red and white) wines. • Around 63 per cent of the volume sales of wine are through off-trade channel in five -star hotels, pubs and bar-restaurants.
  • 8. • There are nearly 74 wineries across the country out of which 52 are in Maharashtra and 17 in karnataka. • Maharashtra accounts for almost 94% of the country’s wine production. • In the fiscal year 2006-2007, the total wine production of grape wine in India was 1.42 crore litres, out of which Maharashtra’s share was 1.32 crore litres. • Investment in Maharashtra’s wine industry has increased by 74.31% to Rs. 247.71 crore in the fiscal year 2006-2007.
  • 9. Indian States population with high consumption of wine State Litres Maharashtra 96,752,246 Goa 1,347,668 Karnataka 52,282,946 Chandigarh 900,635 Andra Pradesh 5,742,036 Tamil nadu 6,560,242 West bengal 13,205,697 Source: moinc.com
  • 10. Value Added Tax (VAT) for wine sale in different states • State of Maharashtra – 20% • State of Delhi – 20% • State of Haryana – 20% • State of Chandigarh – 4% • State of Karnataka - No VAT • State of Tamil Nadu - 53% • State of Kerala – 12.5%
  • 11. Foreign Direct Investment Policy • The policy for distillation of alcohol has been announced vide Press Note 4 (2006) according to which FDI up to 100% is permitted on the automatic route for distillation & brewing of alcohol subject to licensing by the appropriate authority.
  • 12. • Karnataka is the third largest wine producer of India, Grover Vineyards has its winery situated in karnataka region.
  • 13. Alcohol Production in India Alcohol Production (in million liters) Alcohol Year Molasses Prod. Production of Alcohol Industrial Use Potable Use Other Uses Surplus Availability 1998-99 7.00 1411.8 534.4 5840 55.2 238.2 1999-00 8.02 1654.0 518.9 622.7 576 455.8 2000-01 8.33 1685.9 529.3 635.1 588 462.7 2001-02 8.77 1775.2 5398 647.8 59.9 527.7 2002-03 9.23 1869.7 550.5 660.7 61.0 597.5 2003-04 9.73 1969.2 578.0 693.7 70.0 627.5 2004-05 10.24 2074.5 606.9 728.3 73.5 665.8 2005-06 10.79 2187.0 619.0 746.5 77.2 742.3 2006-07 11.36 2300.4 631.4 765.2 81.0 822.8
  • 14. Availability and utilization of ethanol in India Year Highest available alcohol from molasses (billion litres) Ethanol utilization (billion litres) Ethanol required for blending (billion litres) 2010-11 2.3 0.86 1.53 2011-12 2.3 0.89 1.64 2012-13 2.3 0.91 1.70 2013-14 2.3 0.94 2.02 2014-15* 2.3 0.97 2.13 2015-16* 2.3 1.00 2.23 2016-17* 2.3 1.03 2.34 * Projected Source: Planning Commission (2003) estimates on highest available alcohol from molasses
  • 15. Sugar Cane Ethanol Limited Option for India o Presently possible blend : 5% o May at most be sufficient for 10%
  • 16. Ethanol production and demand scenario of India Demand all over Country 5000 Lac liters Existing Production 1840 Lac liters Total demand 2460 Lac liters Source: http://www.ethanolindia.net/
  • 17. Study questions Which state stands first in wine production in India. Which state has no VAT on wine sale in the country. How many wineries are presently producing wine in karnataka state. Which are all the cities have higher consumption of wine in India.  List different types of wines available in India.