Filter, reduce, remove your way to a more successful mobile intranet
- 1. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com1
- 2. Jonathan Phillips Founder, ClarityDW Mobile filtering for optimal experience
- 3. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com3 Jonathan Phillips Founder, ClarityDW • 15 years digital experience • Intranet, internet, social, communication, collaboration • Advisor to HM Government • Co-Founder of intranetizen.com • Non-exec director Digital Workplace Consultancy Communication | Collaboration | Strategy
- 4. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com4 Mobile filtering for optimal experience • Introducing mobile moments • How do we use our mobile phones • The competition ‘lenses’ for filtering • Mobile first: Mobility versus usability
- 5. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com5 150times a day 240minutes a day Meeker Reports 2013, 2016 96Seconds per interation The mobile experience is quick – ‘moments’
- 6. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com6 How do we use our smartphone? Total Apps 33 Daily Apps 12 80% of Time 3
- 7. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com7 The disturbing truth about our smartphone use • 80% of 18-34 year olds say their smartphone is the first thing they reach for in the morning • 87% say their phone never leaves them – day or night Icons by Arthur Shlain for Noun Project Info from MindBerry
- 8. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com8 The mobile experience evolves quickly
- 9. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com9 Content is also evolving
- 10. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com10 Your competition Is a small number of apps Is evolving much quicker than you can Is fun, useful, informative and compelling Is thinking very hard about you and your phone
- 11. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com11 Your mobile success pathway is to filter Is a small number of apps Is evolving much quicker than you can Is fun, useful, informative and compelling Is thinking very hard about you and your phone Be extremely careful with app creation Filter out, pare down, reduce Don’t rest - innovate If it’s not fun, useful, informative or compelling, filter it out You need to be user, device, time and geo- centric With these lenses, filter out wasteful content and functionality
- 12. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com12 Mobility v usability: Porting desktop to mobile without filter doesn’t work • Think about the device, the person and the context: Provide what is practical, sensible and useable on a smartphone. PS – that’s is not going to be everything on your desktop intranet • A rebuild for mobile might be necessary
- 13. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com13 There are somethings the mobile just does better Notifications, geolocation, offline access, speed, security…
- 14. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com14 Thank you! @DigitalJonathan | +44 75 40 83 85 93 | jon@claritydw.com
Editor's Notes
- #4: Coca-Cola. 20 years, 15 in digital, 10 in comms. Intranet, web, social and more
- #7: Worldwide 33, US is 35.
- #8: Mobile phones are used pretty much everywhere, without a social filter. They’re with us – and your employees always
- #9: The app landscape is evolving. Chatbots, chat engines. Messaging is a new portal
- #10: Video and photos in huge growth as a communication vehicle … while intranets press on, lleading with the written word