Final book ppt
- 2. Ankit Dalvi – 06 Gavin Dsouza – 10 Rutuja Morde – 22 Rutika Patel – 28 Sudharani Thota - 36
- 3. •Tim Wu is an author, policy advocate, and professor at Columbia University. •He is one of Harvard's 100 most influential graduates and America's 100 Most Influential Lawyers •He won the Lowell Thomas Gold medal for Travel Journalism •In 2015, he was appointed to the Executive Staff of the Office of New York State Attorney General Eric Schneiderman.
- 5. • Converting attention to revenue • Create a issue and sell it • Free samples • Woman Ambassador
- 7. • In 1928, Walter Templin, the new general manager of Pepsodent Toothpaste came up with an idea. • Broadcasted on radio at 7 pm for thirteen weeks and had 40 million listeners every evening. • This show was known as The Pepsodent show. • Pepsodent toothpaste sponsored the program for its entire 10- year run. • The Pepsodent Show soon became a part of the most listened-to radio programs in America.
- 8. • A propaganda used by German Nazi Party during Adolf Hitler’s leadership was a crucial instrument acquiring and maintaining power. • On televisions or screens, the motion pictures had a seemingly magical power to capture attention. • The filmgoer feels as if he were passing through life with a sharper accent which stirs the personal feeling of life. • In 1955, the Marlboro Man campaign was Leo Burnett’s most successful and most astonishing campaigns of the history.
- 13. • Who is a celebrity ? • What is celebrity endorsement? • Do celebrities need social movements or do social movements need celebrities?
- 14. • She was also known as “The Little Speaker” • Oprah Gail Winfery • The Oprah Winfery Show. • Dove soap
- 16. “We often get fooled by the kingdom of contents” For Example: FACEBOOK TWITTER WHATSAPP
- 17. •1 trillion photos a year at a rate of 4,000 per second •Human vision system is poorly equipped to recognize the manipulated photo
- 18. •What is the term “micro famous”? •Is it important in aspect of marketing the brand? •What is Narcissism? •Who are these people?
- 20. • Advertising through Mascot – The Amul girl • Outdoor Media – Billboards & Hordings • Print Media – Newspaper • Broadcast Media – Television • Internet
- 21. •People only know Don Bosco as a Engineering Institute •Awareness must be spread out that it offers a wide variety of courses •This can be done by TV, Radio