Final concepts sheet 2c
- 1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Jonathan Newton Name:WorldAd The Creative Brief Team Meeting of Ideas Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas Anthony Richards Name Nebula Outbreak Slogan Unleash the Flavour Black/white logo wreathed in flames on all black background. Outbreak is a catchy name that suggests all we want it to suggest. The slogan fits and is a catchy and appropriate name. Nebula is too much of a space term for the packaging idea. The logo will be difficult to create. Jonathan Newton Name Turbo Slogan Unleash the Inner You Blue for mint flavour. The slogan is catchy and suggests to people that it will make them better. The colours are appropriate. Turbo is a very 1980s name and is a bit outdated. Harry Jenner Name Limitless Slogan Endless Possibilities Green, luminous writing with a dark background. Limitless is a good name because it suggests that it is fresh, new and long-lasting. The slogan ties in with the name and makes it sound very liberating. The logo may be too bright and ridiculous-looking. Final Chosen Name Final Chosen Slogan Final Chosen Colour Scheme Any Other Final Decisions Outbreak Unleash the Flavour Logo White lettering wreathed in flames. Packaging Colour of flavour e.g. blue/green for mint Target Audience 11 – 65yr olds in office/workplace situations.