Final pitch
- 1. Final Pitch Key Research Consolidation
- 2. Idea for Production I have had to change my initial idea rather late into the research process. Fortunately I can use the research I have already done as it is transferable. I researched into the documentary genre, more specifically a documentary on the “experimental channel”Channel 4. My research into theories such as narrative or genre theory haven't had to change as the target audience is still the same. My final idea that I am going to make my production on is going to be based around the Brexit vote. More specifically the impact it will have. I intend to interview a range of people from different backgrounds and ages so I can get a non bias view of why people voted out, or for that matter voted to remain.The footage I will shoot will have meaning to the Brexit situation. For example I intend to go to places such as London to get forage of the city and most importantly the houses of parliament. Places such as universities will also be key to my filming schedule as the “young voter” are always opinionated on Brexit for things such as industry.
- 3. Idea for Production The reason I have decided to change subject is down to my interest in the topic. It has taken me a lot longer to fully decide what I would like my production to be on. I knew from the beginning that I wanted to have a controversial topic with dividing opinions. I am unsure as to why it has taken me so ling to realize that Brexit has been staring me in the face this whole time seeing as I enjoy politics and current affairs. I am going to be making the first 5 minutes of the documentary. This includes an introduction such as the title.This is the reason for me needing so many rolling shots of key locations. I will also narrate over images and hopefully a letter from my local MP.
- 4. Target Audience My target audience is in the ages from 14-19 and 30+. I believe that these are the two key age brackets for the people most heavily involved in Brexit.The young people/ voter and the people that are in the older age range who may have voted for completely different reasons.This is where the divide can be seen the most. I have done a breakdown of the target audience in three previous posts. I produced the audience research based on my previous production idea, fortunately this has not had to change as the target audience is still the same. I created an example profile for a potential viewer.This has also been able to stay the same as I have included job roles and income.This plays a massive part of Brexit as people of certain jobs voted differently.
- 5. Ancillary Products The ancillaryTasks have really been a second thought at this stage, however I have rough ideas as I now have a narrow focus and a proper idea.The two ancillary tasks that I am undertaking are; A double page spread from a listings magazine focused on the documentary and a newspaper advertisement for the documentary. I have commenced research into my ancillary tasks. I have analyzed examples of listings magazines for documentary and channel 4 print adverts.This has allowed me to understand the format and how to produce my own professional looking ancillary. It isn't just the look that I have researched but the purpose behind the advertisements and how they can provoke emotions and the meanings behind the adverts.
- 6. Audience Research I did two separate pieces of audience research. One was an online survey on Survey Monkey.This gained good responses however they were about my original production idea about education. Some questions from this survey I can still use such as age and interests as it still helps me gain a better understanding of audience. My second chunk of audience research was the social media research and group survey. I did both of these through social media. I took the best responses back and screenshot them.They are on my blog. I got to ask questions about my new final idea.The responses I got where deep and had a lot of useful information back. I asked people of varying age to give me a wider spectrum of responses. I like the social media research more as I can ask leading questions knowing I will ultimate find out what I want leaving no leaf unturned.
- 7. What Next? I am now creating a story board which is a shot by shot drawing of my narrative and footage for the main production.This will be what I will follow when I am shooting. It will help me stay on task and make the whole process a much more streamlined one.Any changes that I need to make can be written about after filming, this gives me another point of analysis post production.