Final Portfolio15
- 2. Career Goals Marketing Communications Fashion Stylist Visual Merchandiser Fashion Buyer
- 3. Table of Contents Creative Fashion Presentation Fashion Styling Photo Shoot Fashion Trends Global Fashion Publication McDonald’s Competition Visual Merchandising Window Display Visual Merchandising Perfume Branding Fashion Buying & Development Fashion Buying Creative Business Plan Fashion Buying Best Seller Marketing Communications Advertising For Fashion Marketing Campaign Public Relations Press Kit Electronic/Direct Marketing
- 5. PHOTOSHOOT Styled and produced an original photo shoot that would be appropriate for a magazine editorial. Developed a theme, selected the venue, model, makeup artist and photographer. Venue Photographer Model Stylist Fashion Styling CHURCHILL’S REBEL
- 10. GLOBAL TREND PUBLICATION Fashion Trends Created a Megatrend Book for fashion trends for women, men and the home for fall/winter 2014. Showed colors, fabrics, silhouettes and inspirations. SKILLS Trend Forecasting Fashion Trend Research Design Layout Vision
- 11. GLOBAL TREND PUBLICATION F/ W14
- 12. Opaque tones are used in this trend to express a gloomy yet beautiful environment hidden in the dark. Allegory is about tapping into ones dark side, going to an imaginary world full of mystery. As a result, Allegory has built on the protection of one self, from armors to living in anonymity. It is a beauty wanting appreciation found in the fine detail work in materials and textiles. ALLEGORY
- 13. We live in a world were everyone is on a rush, trying to get ahead of everyone else and its restless. Quietude is the opposite, is bringing a stop to our rushed lives and creating tranquility. Color hues are very minimalistic, which brings simplicity and peace. Its to put pause to our worries and focus on bringing in our lives a little piece of contentment. QUIETUDE
- 14. This trend follows the gratification of feeling cheerful. Rapture is trying to create in us the feeling that is ‘okay’ to be happy and to pass it on to others. With the world economic crisis and societies unease, Rapture wants to make us tap into our jolly side and smile. Soft textiles, contrasting images and more color are part of showing our excitement. RAPTURE
- 15. The earth has provided us with plentiful of resources. Living in a very technical oriented age, the appreciation of nature has been lost. The digital world has taken over and made nature try to adapt to it. Thus, sentiment is about finding our what motivates us, connect ourselves to other cultures, and revive nature in a more appealing manner. Sentiment is about springing desire, motivation, and attractiveness through colors, textiles and prints. SENTIMENT
- 16. MCDONALDS COMPETITION Fashion Styling Miami International University of Art and Design sponsored a design competition for all the students in the Fashion Styling course to help promote the new opening of a McDonalds and raise funds for Ronald's McDonalds House. SKILLS Creativity Visual Design Time Management Organization
- 18. WINDOW DISPLAY Visual Merchandising Created a window display with a group of peers based on a specific theme. Used the elements and principles of design. Assisted with the prop and merchandise selections and overall styling. SKILLS Creativity Visual Design Team Work Time Management MOOD BOARD
- 20. FRAGRANCE BRANDING Visual Merchandising Created a name, advertising image, and visual display for a new fragrance. Used marketing strategies to promote to target customers. Assembled an actual display for new fragrance named Winged. SKILLS Visual Merchandising Creativity Aesthetics Market Research
- 21. CONCEPT The fragrance is about empowering men just like Red Bull does, in order to incite them to achieve for more. Therefore the fragrance represents belief, one of the core values that the company hardly strives for. FRAGRANCE STRUCTURE Top Notes Grapefruit Bergamot Mint Middle Notes Galbanum Spices Base Notes Oak moss Virginia Cedar Musk PRODUCT
- 24. Fashion Buying & Development
- 25. Fashion Buying CREATIVE BUSINESS PLAN Developed a complete business and merchandising plan for a women’s boutique. Used numerical planning and creativity to create a plan that was accurate and visually appealing with a strong overall aesthetic . Key elements included visual classification assortment and six month plans. SKILLS Business Math Strategic Planning Market Research Creativity
- 27. STORE FORMAT AND LOCATION Clandestine is a fashion store located in the heart of the Guatemala’s unique and new shopping center. We offer an array of sophisticated, casual, and distinctive apparel& accessories for women. TARGET CUSTOMERS Clandestine targets female shoppers, which is a small niche; they are fashion savvy, trendsetters with a great knowledge in fashion. They are middle to upper middle-income level that may not necessarily be involved in the fashion industry. MERCHANDISE SPECIALIZATION Our collection is composed of the best quality fabrics that provide a trendy and strong look. Our assortments include the following vendors ENVIRONMENT DESCRIPTION The merchandise is presented in a minimalistic style. The newest metallic fixtures and mannequins surrounded by neutral colors and hints of neon color schemes. SERVICES AND PROMOTIONAL IDEAS We offer the service of vintage apparel just one of a kind’s types. Meaning that there are unique pieces donated by designers or rescued from consignment stores. Also, for each season there would be a season launch with a fashion show presenting new trends and looks. In addition, we are concerned in doing charity and community events to show our social responsibility.
- 28. ASSORTMENT PLAN OVERVIEW Major Percentage $ Average UnitsClassifications Retail Price Total Tops 25% $18,750 $48 393 Total Bottoms 15% $11,250 $49 229 Total Separates 40% $30,000 $48 622 Total Dresses 15% $11,250 $38 298 Total Apparel 55% $41,250 $45 919 Total Jewelry 10% $7,500 $30 250 Total Handbags 10% $7,500 $90 83 Total Accessories 45% $33,750 $67 507 TOTAL 100% $75,000 $53 1427 5% 5% 15% 10% 5% Shorts Skirts Ankle booties Necklaces Leather Jackets 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Accessories Apparel 45% 55% Accessories Apparel
- 31. Month % *Sales$ **Stockto Sales Ratio MD$ MD% to /mo. FEBRUARY 7% 24,290 3.00 MARCH 9% 31,230 3.00 $7,808 25.0% APRIL 8% 27,760 3.00 $5,552 20.0% MAY 8% 27,760 3.00 $5,552 20.0% JUNE 7% 24,290 3.00 $3,644 15.0% JULY 6% 20,820 3.00 $4,164 20.0% TOTAL 45% 156,150 $26,719 AUGUST 8% 27,760 3.00 PLANNED SALES PLANNED PURCHASES SIX MONTH PLAN KEY STATISTICS Store Size – 1000 ft2 Selling Space – 875 ft2 Sales Pr. Sq. Ft - $45 Stock Turn – 4 Yearly Sales – $347,000 Spring Plan March April May June July Aug Total Planned Sales $ 24,290 31,230 27,760 27,760 24,290 20,820 156,150 (x) Stock to Sales Ratio 3.00 3.00 3.00 3.00 3.00 3.00 (=) Planned Retail Stock (BOM) 72,870 93,690 83,280 83,280 72,870 62,460 468,450 Planned Retail Stock (EOM) 93,690 83,280 83,280 72,870 62,460 83,280 478,860 Planned Markdown $ 7,808 5,552 5,552 3,644 4,164 26,719 Planned Purchases at Retail 45,110 28,628 33,312 22,902 17,524 45,804 193,279 Planned Purchases at Cost 15,789 10,020 11,659 8,016 6,133 16,031 67,648
- 32. INSPIRATION
- 33. PRIVATE COLLECTION Style #13486 Steel chain shoulder body chain Cost:$59 Retail:$180 MU:121 MU%:67% Style #23486 Chocker steel chain necklace Cost:$53 Retail:$160 MU: 107 MU%:67% Style #34861 Chocker black rock necklace Cost:$40 Retail:$120 MU:80 MU%:67% Style #48632 Steel chain full steel chain bracelet Cost:$33 Retail:$100 MU:67 MU%:67% _______________________ _______________________ _______________________
- 34. BEST SELLER Fashion Buying Demonstrated visual observations and analytical skills to spot best sellers for successful buying and product development fashion items with a strong potential for future growth at the intro trend stage cycle. The trend to be developed was women’s body chains in new designs. SKILLS Trend Forecasting Aesthetics Observation Critical Thinking BODY JEWELRY
- 35. Draped Harness A harness with chain draping around both sides of the body. Made in oxidized steel rings. No fastening: slip on Centre bust: 41cm Bust: 80cmOne size FIT & WEARABILTY
- 37. REORDERS
- 39. MARKETING CAMPAIGN Advertising for Fashion Developed an original marketing campaign for an important department store. Gained understanding of the importance of an effective and creative advertising marketing campaign. Focused on opportunities, positioning, and strategic analysis. SKILLS Market Research Critical Thinking Creativity Team Work
- 40. PHASE I BUILD BRAND AWARENESS STRATEGY: Karizma wants to engage costumers at the Left Bank stores through media buzz and social media. TACTICS: Introducing holographic models will create intrigue at the Left Bank stores. Also, revealing Karizma in-store teaser ad and others (taxi toppers, bus shelters, billboards, subways, QR codes, destination plane ad) PHASE II BUILD AND INCREASE SALES STRATEGY: Karizma will launch its online store launch offering a 24 hr. shopping experience at temporary pop-up store in the Left Bank. TACTICS: Use sales promotion to increase sales by giving the first 50 shoppers a gift with purchase. Also, social media buzz contest of “find the Karizma girl” PHASE III EXPAND TARGET MARKET STRATEGY: Karizma will have special events with fashion bloggers collaboration. Also, expanding to male market as well as international customer. TACTICS: Use a PR event to expose new people to Karizma as well as sales promotion plane-ads giving free shipping after $50 purchase MARKETING PHASES
- 41. TARGET MARKET KARIZMA STANDS FOR THE WOMAN THAT IS EFFORTLESSLY CHIC, WITH A CHARISMATIC PERSONALITY, AND LIKES TO STAND OUT THE KARIZMA WOMAN TRAVELS, IS FASHION SAVVY, TRENDY, KNOWLEDGEABLE, AND ELEGANT STORY: THE JOURNEY OF THE KARIZMA GIRL, SHE TRAVELS EVERYWHERE. EVERY PHASE IS A NEW DESTINATION.
- 43. SALES PROMOTIONS
- 44. ADVERTISING STRATEGY POP UP SHOP
- 45. www.karizma.com
- 46. Public Relations PRESS KIT Developed a press kit with a press release and all media essential elements including a biography, backgrounder, and promotional flyer. SKILLS Technical Writing Networking Organization Visual Design
- 47. Contact Person: Marcela Ordonez Padilla Company: Metamorphosis Mobile:(305) 319-0207 E-mail: pog_marce93@hotmail.com FOR IMMEDIATE RELEASE: May 1, 2013 Forget about buying several nail polishes and welcome the new 7 days nail polish for every day of the week NEW YORK, NYC May 5th, 2013- Metamorphosis announces the launch of a new 24/7 nail polish that changes every day. Metamorphosis is please to make this announcement at The Make Up show NTC Beauty Trade Show- where beauty meets business-at the Metropolitan Pavilion in New York, on May 05-06,2013. Metamorphosis is a new company that was founded in 2011 by a single businesswoman. The main difference about this product is the easiness of achieving an always-changing nail polish color without re-polishing one’s nails. This product works with just applying three coats when mixed to form nail colors that progressively start changing. This product is for those businesswomen that don’t have time to go to the nail salon. With just three simple coats, your one color nails could turn into various colors throughout the week. As a businesswoman, the colors range from beige to dark purple nicely complimenting with ones business attire. The target consumer for this product is aimed towards businesswomen who lead a very busy and tiring lifestyle. This type of lifestyle doesn’t allow much free time for them to apply nail polish on a daily basis. Although these woman have a jam-pack schedule, they still want to present themselves in the best way possible especially when working with potential and current clients. This requires them to dress well but also clean up nicely with makeup and nail polish. This simple nail polish provides convenience and style. However, this product is also aimed for teenagers who are obsessed with makeovers and well make-up. They will be simply fascinated with the idea that one nail polish can transform into a different color the next day, and even the next day after that. The color scheme will range from neon colors to pastel shades, satisfying the different personalities. Metamorphosis was started by a woman in her late 20’s. She just stared working in an investment corporation working from as early 8 PM to as late as 9PM, depending on the amount of clients she meets with that day, although working in an investment firm can be dull at times, she add sparkle to her life with her outward appearance. However she founded that certain things just take up to much time such as matching your nail polish with your outfits every day. With this in mind, metamorphosis was created.
- 50. ELECTRONIC / DIRECT MARKETING Developed an electronic and direct marketing campaign for a Tea company launching a new product line. Included all essential marketing strategies such as advertising, guerrilla marketing, press release, and TV commercial. SKILLS Technical Writing Research Analysis Trend Forecasting Visual Design
- 52. SALES PROMOTION
- 54. DISCLAIMER Trademark/Brand/company Logos (where utilized) are being used for the execution and completion of school assignments only and do not represent work completed for the respective company as an actual client. It is neither the intention of the school nor the student to misrepresent such a relationship. Contributors www.netaporte.com www. stylesight.co www.pinterest.com www.tumblr.com www.polyvore.com
- 55. RESUME