Final Powerpoint for DECA
- 1. 2015 Halloween Fashion Promotion Plan
- 2. www.yourcompany.com “Your Slogan can be here” 2 ➢ ON Spooky Extravaganza Objectives Promotion Plan Main Three Goals “Little Pumpkins” Costume Line Increase Revenue by 5% through the introduction of our first ever seasonal promotion for our new costume line 🎓 Carmel Education Foundation Create a working relationship with a local community based organization that benefits the Carmel citizens, or more specifically, our target demographic, 0 to 9 year olds ➕ Brand Image Build a more positive and family-oriented brand image in order to increase foot traffic and engage our customers in a fun shopping experience
- 3. www.yourcompany.com “Your Slogan can be here” Avg Median Income 3 👤 Target Demographic Statistics clearly prove that Carmel is a family driven community consisting of married couples with young children, a perfect target market for a fun seasonal promotion $101,494 38% 48% $48,374 18% 33% 4 Year College Grad Married with Children ★
- 4. www.yourcompany.com “Your Slogan can be here” W H Y ? By now you are probably wondering, why is there a need for this short seasonal promotion? Before going on you should probably hear some startling facts and reasoning in order to answer this very question. DID YOU KNOW: It costs 5 times more to acquire a new customer than to retain one? The “Old Navy Spooktacular Extravaganza” will get Carmel excited about the Halloween season with this unique retail experience. Once customers can enjoy our family fun environment and everyday low prices for their selves, we can begin to forge long lasting relationships with them. $ 3
- 5. www.yourcompany.com “Your Slogan can be here” 4 Special Events “Little Pumpkins” Grand Release September 19 - Special discount - Decorate store with Halloween theme “Spooktacular” Fashion Show October 3 - Exclusive for loyalty card holders - Kid friendly activities Ghost and Goblins Run October 26 - Promote logo on race t-shirt and banner - Sponsor CEF
- 6. www.yourcompany.com “Your Slogan can be here” 5 Below the Line Promotion through direct mailing will reach our target demographic, parents Inform our target market of the “Little Pumpkins” Grand Release date 20% offer will push the sales of the new product line 👤 ✉ Advertising Campaign Direct Mailing 📣 % September 19th 20% off *With purchase of a costume Main Medium for Out-of-Store Advertising
- 7. www.yourcompany.com “Your Slogan can be here” 6 Advertising Campaign In-store Promotion: Brand Loyalty Card Vip Access to special events Birthday Month Discount REWARDS BY YOU Ghost and Goblins Run Registration Discount Early Access to Style Events 👤
- 8. www.yourcompany.com “Your Slogan can be here” 7 📱 Mobile Details Instagram Page Social Media wise, Instagram will be our main tool to immerse customers, mothers mostly, in the Halloween celebration at Old Navy Old Navy 14250 Clay Terrace Blvd (317) 581-9842 6.1 Hours Fact 📞 Time mothers spend in one day on their Smart phone, including viewing social media $0 Fact $ Amount it will cost us to visually engage our customers and excite them about our store
- 9. www.yourcompany.com “Your Slogan can be here” 8 - Included in the purchase of a costume on the release day - Public Relations promotion tool In-Store Activities Plastic Pumpkin Giveaway CEF Flyers Text Service - Access to customers phones to send them text alerts - Increase sales of costumes - Spread awarness about the foundation - Build positive Brand image
- 10. www.yourcompany.com “Your Slogan can be here” 9 📣 Publicity Carmel Education Foundation Sponsorship Good publicity will depict Old Navy Carmel as a community-based, fun retail store Increase foot traffic 📷👤 Will be seen as an asset to the community Positive Brand image
- 11. www.yourcompany.com “Your Slogan can be here” 10 Employee Resposibilities Sales Associates - Engage customers - Push the enrollment for the Brand loyalty card - Get customers to donate to the Carmel Education Foundation. Hiring Manager -Ensure sales associates are up-to-date on best sale techniques - Set up profficient sales teams on important sales dates, like the “Little Pumpkins” Grand Release day. Merchandising Manager - Oversees all visual aspects of the store - Dresses mannequins in costume line Store Manager - In charge of social media on Instagram - Ensures the CEF is consistently happy with our partnership and resolves issues, if any - Ensures there is enough direct mailing coupons, flyers, and promotional bags ordered from corporate 👤 🎨 📣
- 12. www.yourcompany.com “Your Slogan can be here” 11 📈 Budget In-Store Handouts $580 Cost CEF Flyers Fashion Show Flyers Plastic Pumpkins Promo Bags Costume Line $5200 Cost Production Cost In-Store Decorations Ghost and Goblins Run $3800 Cost T-Shirts Banner Booth Fashion Show $6800 Cost Set up team Catering Face Painting Decorations Total $16000-17000 Projected Total Cost Little Pumpkins Ghost and Goblins Run Spooktacular Fashion Show Handouts
- 13. www.yourcompany.com “Your Slogan can be here” 12 ➕ Overall Store Benefits Benefits to our Retail Establishment Family-Oriented Brand Image Kid-friendly activities will promte a safe family atmosphere to shop in. Loyal Customer Base Customers will go the extra mile to shop at Old Navy due to the overall shopping experience New Customers All of our promotional activities will make Old Navy the place to shop for all Carmel Residents. 👤 📣