FINAL: Powerpoint NMDL-Melanie Kohn
- 1. “ A luxurious spring break trip awaits you” Melanie Kohn New Media Drivers License
- 2. Marriott Hotels & Resorts History •Started with two motels in the 1950’s, after the opening of the second motel; Marriott was released as a brand name •Been on the Forbes Best Companies to Work for list •Was voted the 4th best company to work for •Currently 502 Marriott hotels and resorts
- 3. Marriott Hotels “Big Idea” A campaign to attract college students for spring break Will be be accomplished through social media sites Goal: increase number of costumers and sales
- 4. Target Audience: College Students Students have Spring Break each year Marriott has new room designs Amenities for college students
- 5. Instagram Contest Guidelines Marriott Hotels & Resorts instagram contest: like the instagram picture follow the user Post picture with hashtags Win ten percent off spring break trip
- 6. Facebook Contest Guidelines Marriott Hotels & Resorts facebook contest page: For college students going on a spring break trip only: Like Marriott Facebook page Post a picture on site Best Picture wins 5 days free
- 7. How to Measure Success of Campaign Monitoring via Google Analytics: INSTAGRAM How many followers The number of “likes” FACEBOOK How many likes Number of comments Amount of contest entries
- 8. Timeline for Contest Contest only be offered for two month period Facebook: contest begins January 1, 2012-March 1, 2012 Instagram: contest begins January 1, 2012-March 1,2012
- 9. Budget Proposal Need to hire a digital marketing agency Agency will meet with the Marriott’s PR team and work to create campaign Meetings held twice a week for two months Budget: $500,000.00 Facebook: $300,00.00 Instagram: $200,000.00
- 10. In Conclusion… The campaign will: Increase sales Attract a younger crowd Show off the amenities at the hotel Prove the hotel is effective with sales Ultimately, promote the hotel in a positive light