1. The document discusses the filmmakers' horror film project and how it uses and develops conventions of the horror genre.
2. Key conventions they followed include having teenage protagonists in a secluded location, a typical "slasher" plot, titles/credits in a horror film style, and casting conventions like having a male killer and female victim.
3. The filmmakers discuss the technologies they used, like filming equipment and editing software, and how these allowed them to be creative as first-time filmmakers. They also discuss potential audiences and distribution for a low-budget horror film.