Final presentation from Xiaojie Yang
- 1. AMERICAN APPAREL X I AOJIE YA N G
- 2. INBOUND MARKETING • It is the least addressed in digital marketing strategy. • The company fails to make use of social media • The company lacks bloggers • There are no videos
- 3. INCREASING INBOUND MARKETING Employ bloggers Use more articles Develop videos for fashion tips Feature prominent social media personalities Create funny memes with company watermark
- 4. MOBILE WEBSITE • Currently, the same interface is used for PC and mobile devices • User experience on mobile devices is not satisfactory • The mobile version is not appealing • Many customers stop browsing at the first page.
- 5. HOW TO IMPROVE THE MOBILE WEBSITE Create a new site for mobile users Use mobile friendly content on the mobile site Use a better mobile interface
- 6. HOW TO INCREASE TRAFFIC TO BOTH WEBSITES • Using more key words • Advertising through popular online platforms • Increasing content on the website • Paying famous social media users to direct traffic to the websites
- 7. INCREASING EMAIL RECIPIENTS Promotion s Discussion board Blogs Where users leave their email address Where debaters are identified by their emails Users have to log in
- 8. INCREASING SOCIAL MEDIA PRESENCE More posts Promotions More videos More articles Memes
- 9. SOCIAL MEDIA PRESENCE CONTINUED Different content on all social media platforms Articles for Facebook Model Photos for Instagram Promotions for Twitter
- 10. OTHER RECOMMENDATIONS • Employ an online marketing strategist • Conduct online marketing training exercises for all the marketing teams. • Create a different marketing philosophy • Employ a different set of people for online marketing. • American Apparel is on the right track • Implement the recommendations starting with an online marketing strategist • Followed by online content creators • Finally paid advertisements by prominent bloggers and YouTubers.
Editor's Notes
- #2: Welcome