Final presentation IIM Internship (Module-4)
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The document provides an overview of presentation secrets and marketing insights. It discusses that most presentations are confusing, boring and a waste of time due to issues like data overload, lack of visuals, and poor quality. It emphasizes the importance of rehearsing thoroughly and storytelling. Presentations can be a killer skill if used perfectly to convince clients. The document also outlines 7 modules for marketing management including understanding the marketing environment, assessing market opportunities, choosing and designing value, delivering value through integrated channels, and communicating value to sustain growth. It provides examples of 3 case studies on branding for yoga, a sports team, and a brewing company.
Final presentation IIM Internship (Module-4)
- 1. -Nikunj G Katkoria -NIT Surat
- 3. Topic
- 4. Presentation Secrets Marketing Insight Harvard Case Reviews Harvard Article
- 6. Most of presentation sucks
- 7. What we get: 1.Confusion 2. Boredom 3.Wasted Time
- 11. Data overload……
- 13. Poor quality…..
- 14. Looking back to screen while presenting…..
- 16. Plan analog....
- 21. If used perfectly……. Killer skill
- 22. You need to convince your clients
- 24. 1. Understanding Marketing Management Defining Marketing for 21st century Developing Marketing Strategies and Plans
- 25. Scanning the Marketing Environment, Forecasting Demand and Conducting Marketing Research Creating Customer value and customer Relationships Analyzing Consumer Markets Analyzing Business Markets 2. Assessing Markets Opportunities and Customer Value
- 26. Identifying Market Segments and Targets Competitive Dynamics Crafting the Brand Positioning Creating Brand Equity 3. Choosing Value
- 28. 5. Delivering Value Designing and Managing Integrated Marketing Channels Managing Retailing, Wholesaling, and Logistics
- 29. Designing and Managing Integrated Marketing Communications Managing Mass Communications Managing Personal Communications 6. Communicating Value
- 30. 7. Sustaining growth and value
- 58. Ability to find unusual and unobvious solutions to the problem
- 59. 5 Dimensions of Advertising Creativity Originality Flexibility ElaborationSynthesis Artistic Value
- 66. The conservative approaches adopted in many product categories are leaving money on the table