Final presentation slides
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Michelin launched a campaign to increase brand awareness and customer loyalty by offering a sweepstakes where entrants could win tickets to the Daytona 500 and a free set of tires for their vehicle. The campaign utilized short video advertisements and social media interactions over the course of one year with a $20 million budget to promote Michelin tires and embed messages of safety and family.
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Final presentation slides
- 1. Michelin Campaign By: Aaron Ellison II
- 2. Where It Began… Founded in Clermont-Ferrand, France in 1889 Manufactures rubber tires for a variety of cars and trucks.
- 3. 3 Major Steps Increase brand awareness Sales and market share Customer brand loyalty
- 4. Michelin’s Goal Provide safe, high-performance tires for vehicle owners of all ages and families.
- 5. Sweepstakes Win a free set of tires for their specific vehicle and 4 tickets to the Daytona 500.
- 6. Getting The Word Out Short (15 seconds), attention-grabbing video advertisements Win tickets to the Daytona 500 Free set of tires for their vehicle
- 8. How Long Does It Take? One year Increase social media following Enough time to gain fan base
- 9. Budget $20 million Social media interactions will determine success Website tracking
- 10. Conclusion Embed the meaning of driving safety and family fun into the minds of people Thank you.