Final project.docx.
- 1. LAUREN WOODS FINAL PROJECT COPYWRITING AN D STRATEGIES
- 2. STRATEGY STATEMENT Advertising will inspire average athletic customers to do extraordinary things by introducing the Nike Livestrong product line. Support will be that your hard workouts can help those in need. Tone will be the gratifying feeling you get from both your work out and your assistance with the Livestrong Cancer Foundation. HEADLINE Saving lives step by step. BODY COPY We give back what you put into it. Be an unstoppable force and buy Nike Livestrong Running shoes and we will donate to the Livestrong Cancer Foundation. MAGAZINE: CALL TO ACTION/CONTACT NIKE LIVESTRONG PRODUCT Your dedication is what can help the Livestrong Cancer Foundation in their fight against cancer. Contact a sporting LINE goods store or go online to The ads will target to the sentiment of helping out with the fight www.nike.com. against cancer. With a dark background like Nike frequently does, the ad will use a pop of yellow on a black background to MANDATORIES aesthetically contrast dark and light. One ad will be simple with the 15% of the proceeds of each pair image of running shoes and a yellow ribbon next to it with a bold bought will go towards the Livestrong headline. Another ad will show the image of a person running with Cancer Foundation. the headline big and a body copy blurb to explain the proceeds benefitting Livestrong Cancer Foundation.
- 4. STRATEGY STATEMENT Advertising will expand RE/Max’s business efforts by highlighting their helpful service and widespread locations to future homebuyers. Support will be guaranteeing to help make a family’s dream a reality through friendly and caring agents. The tone will explain that buying a home can be less stressful with supportive assistance from a real estate agent. HEADLINE We can make your dreams a reality. BODY COPY Whether it’s buying or selling a home, choosing the right real estate agent will be the most important decision you make. At RE/MAX our goal is to offer supportive assistance to the stressful undertaking of buying and selling homes. Let us help you embrace the next phase life has to offer by connecting you with one of our knowledgeable agents today. We are a rapidly growing network of franchised real estate offices located NEWSPAPER: across North America, the Caribbean, Europe, Southern Africa, Central America, South America, Australia, New RE/MAX REAL ESTATE Zealand, and Asia. CALL TO ACTION/CONTACT AGENTS Get connected with an agent today by The advertisement will have a picture of a suburban household calling 555-555-5555 or visit us online with a sold sign in the front year that clearly displays the RE/MAX at www.remax.com logo and contact information within the sign. In the corner will be the body copy with an opaque box behind the text to distinguish MANDATORIES the text from the image. Another advertisement will have a Each office is independently owned and cardboard box hinting towards a family having their dreams come operated. true by buying their home and now moving their belongings.
- 6. STRATEGY STATEMENT Advertising will promote MAC Cosmetics to African American women by providing a foundation that matches and enhances skin tones from light amber to dark ebony. Support will be that it is the only mineral- enriched formula made to fit your true skin hue and is used by professional makeup artists. Tone will exude the confidence, power, and beauty that all women posses. HEADLINE Beauty is striking. BODY COPY With MAC Cosmetics your beauty on the outside matches the inside. It’s time to flaunt it. CALL TO ACTION/CONTACT Discover the unique colors of our MINORITY: mineral-enriched formula used by professional makeup artist all over. Go online to www.maccosmetics.com and unleash your true beauty today. MAC COSMESTICS FOR MANDATORIES Caution: This product contains AFRICAN AMERICANS ingredients that may cause skin Edgy vibe, featuring a close up shot of an African American irritation on certain individuals. The woman with copy spaced around. The use of bold fonts and artistic contents are for external use and are not images will capture the professional makeup side of the product. to be consumed.
- 8. STRATEGY STATEMENT Advertising will connect the adult consumer market to invest in smart phones by proposing a voice-activated software for the iPhone 4S. Support will be that they don’t have to learn how to text message when they can press a button and the software automatically does their command for them. Tone will be that they can now engage in the advancements of technology used by the young the adult consumer market through easier application. HEADLINE You say it. Siri does it. BODY COPY We made it possible. Get recommendations for nearby restaurants, find directions, or even convert your words into text through the easy to use Siri for iPhone 4S. Let Siri help you; all you have to do is use your voice. SHIFTS IN CULTURE: VOICE ACTIVATED CALL TO ACTION/CONTACT Throw out the old and let us help you update to the new. Go to a local Apple retail store or order online at www.apple.com . You’re one button MESSAGING ON SMART PHONES away from a world of possibilities. MANDATORIES Siri is only available on iPhone 4S and The advertisement will be a sleek and simple layout that compares requires Internet access. Siri may not be BlackBerrys to the iPhone 4s. The two phones will be placed side available in all languages or in all areas. by side. Overtop of the blackberry will hover a magnifying glass Features may also vary depending on expanded the small buttons which are hard to use and see with location. Cellular date charges may older adults . Next to it will be the iPhone 4S with Siri pulled up on apply. the screen showing that you don’t need to use buttons.
- 10. STRATEGY STATEMENT (Used the teams and location from 2011 World Series) Advertising will promote attendance of both adult and children audiences for the 2012 World Series. Support will be the once in a lifetime experience of the 2012 St. Louis Cardinals’ lineup, the infamous Busch Stadium atmosphere, and the rival competition of the Texas Rangers. Tone will be the unforgettable connection shared between a Father and Son through a memorable event. HEADLINE It’s America’s favorite pastime for a reason. BODY COPY Stop and think for just a moment. Reminisce on your childhood, on your pop. From late night batting lessons to simply playing catch in the backyard, your dad was there coaching you the whole way. Baseball became a common bond, a shared interest between the two of you. Nothing compared to that feeling of accomplishment when you made your dad proud. It was the cheering of your biggest sideline-‐fan after hitting a home run. It was that celebratory hug given when making the last out in the bottom of the 9th. It was the collecting and trading of baseball cards over the years. It was the endless conversations of admired DIFFERENT GENERATION: players and team stats. It was the triumphant feeling you got after watching your team win. Most of the significant memories from your childhood revolved around baseball. It’s time to pass the tradition down. CALL TO ACTION/CONTACT MLB WORLD SERIES 2012 Come experience an unforgettable game between the St. Louis One advertisement will be a single shot of a baseball field with a Cardinals and the Texas Rangers at the historic Busch Stadium on close up on the baseball. It will have a simply and bold headline October 28, 2012. Tickets are sold at Busch Stadium or online at with the copy underneath. Another ad will have a father and son www.ticketmaster.com walking into Busch Stadium together with the headline up top and the body copy on the side. Both will feature the St. Louis Cardinals MANDATORIES logo. See the full Ticketmaster Fan Guarantee for details and exceptions regarding canceled or rescheduled events, lost or damaged tickets, or on refunds and exchanges.
- 12. STRATEGY STATEMENT Advertising for the Crisis Pregnancy Center will resonate with parents, and pro-life audiences while challenging the ideals of pro-choice idealists. Support will be the simply stated headline, which captures the egocentric philosophy of our own personal selves and lives that we all have rooted within. The tone will be thought provoking and hard to contend due the bold, point blank statement of the ad. HEADLINE What if it had been you? BODY COPY No body copy is needed so that the emphasis focuses on the one-liner and the power of image. POLITICAL: CALL TO ACTION/CONTACT We are here to let you know that you have ABORTION options. If you are pregnant and would like to talk to someone, go online to The advertisements will use the power of image to grab the www.imadethisupCPC.org or call us at 555- attention of the viewer through a photograph in a baby hospital 555-5555. Here at the Crisis Pregnancy room. A row of bassinets will be lined as the photograph is taken Center we care about your future, as well as through the window view. Each basket will have a baby sleeping in your baby’s. it while one of the bassinets is empty. The headline will be clear and bold at the very top and the call to action will be found at the MANDATORIES bottom. All services are FREE and confidential.
- 14. STRATEGY STATEMENT Advertising will target female customers by humorously marketing Venus Disposable Razors through an amusing example of relationships. Support will be that it is the first ever 5-blade disposable razor and is also effortless to replace. The tone will be comical as it relates an old and dull relationship to an old and dull razor. HEADLINE If only relationships were like razors. Just use and toss. BODY COPY Are your razors becoming old like your relationship? We believe it’s time for a new one. Venus proudly introduces our newest disposable razor with 5 blades. No more dull razors, no more dull boyfriends. CALL TO ACTION/CONTACT HUMOR: Toss out your old razors and buy Venus Disposable Razors today. All Gillette products can be purchased at VENUS GILLETTE DISPOSABLE RAZORS convenience stores nearby. MANDATORIES The advertisements will define the relationship of a couple by Keep out of reach of small children and portraying a bored female alongside a male who is staring at the infants. television. It will also feature an enlarged image of the razor to incorporate the product to the copy of the ad.
- 16. STRATEGY STATEMENT Advertising will introduce Bud Light Lime-A-Rita to the adult consumer market. Support will be the guaranteed great taste due to the combination of two classics (Bud Light Lime and margaritas.) Tone will be a message of extreme confidence that entices consumers to try such a bold addition to the Bud Light Family. HEADLINE Life gave us limes, so we made margaritas. BODY COPY Life throws you curve balls. We thought we’d throw one back. We introduce to you our new Bud Light Lime-A-Rita. If two is better than one, there’s no way we could go wrong with these classics. BRAND EXTENSION: CALL TO ACTION/CONTACT Go ahead and try it for yourself. We guarantee it will be a hit. Sold in local BUD LIGHT LIME-‐A-‐RITA Advertisement will use the bright green color of limes to catch the convenience/liquor stores. attention of the viewer. An image will show a bud light lime bottle, a margarita glass, and a half cut lime sitting next to each other on a MANDATORIES table outside by the pool. The beer bottle will be sweating from the Enjoy responsibly. All consumers must heat and the background will be slightly blurred with a sharp focus be 21 years of age or older. 4.2% on the objects on the table. Around it will be the headline and body ALC/Vol. copy. Another ad could play off the vibrancy of the green color and have a textured effect like water droplets in the background with a picture of the can expanded with text around it.