Final project_Hop On
- 2. Do you? Hate to wait for long durations for the bus to come.
- 3. Do you? Don’t know the bus for the Route.
- 4. Do you? Have No Change to give for the ticket.
- 5. Well,Solution Is Here. Hop On Is Here. Put the entire network of buses on the map. Allow people to find a bus for a particular route. Enable more people to easily access the current location of bus they want to avail. Let people have the option of paying the bus fare through a mobile wallet system.
- 6. Android Application Function Bangalore BMTC Info Gives the details of the BMTC Bus numbers route details like route length and the number of trips Moovit Moovit constantly updates as transit operators change schedules or alter service. OneBusAway OneBusAway serves up fresh, real-time transit information in Seattle,Atlanta. NextBus Gives information about routes of buses of different agencies. myBus online Find bus schedules and last position data based on gps. Ola,Uber Provides cabs for travelling within city bounds. Competitors
- 7. Their Drawbacks • Information mainly restricted to static information about the general schedule of buses. • Apps which provide dynamic data about current position of bus are absent in large scale cities in Asia specially India. • Apps depend on installation of GPS on the buses to provide data about position of bus. This is not possible to install GPS on thousands of buses in large cities. • Apps like Bangalore BMTC providing even static information about buses in India restrict themselves to private AC buses and not local ones.
- 8. Target Market Daily Commuters. to whom time is precious. • Students • Office Goers
- 9. Target Market Tourists & Visitors who seek a guide for buses for a route • Foreign tourists. • Regional tourists. • People from a different part of the city.
- 10. Market Survey Starting with Kolkata for first trial. 57.88% of the population of the city i.e 11.4 million people use local bus services for commuting across the city.
- 11. Introducing Hop On Gives current position on signing up.
- 12. 5 coins Provides static information about Buses Plying on a particular route requested by the user.
- 13. Position of the Required Bus shown on the map But how does the app manage to? • no GPS in local buses in Indian Cities It is a Give & Take System that helps Hop On to maintain track of buses
- 14. 3 month survey to come up with an intitial database Featuring all possible bus routes. Providing a rough estimate of expected time arrival Of the bus at different stops. As we grow bigger and people contribute by “Checking In” , our tentative database will only become more accurate and help to serve people better. Getting the Database Right
- 15. Checking In. When an user gets up on a desired bus, he checks in through the application. The application switches on the location of the smartphone of the user with prior permission and through the user, our server accesses the location of the bus he avails. Now, when another users wants to know the information of the same bus, our server uses the previous information to access the location of the bus for him.
- 16. Bus Position Determined. • Thus, the user is contributing to make the already preloaded database in our server more accurate. • Applications sends a location request every 30 seconds. • Often an user may forget to check out. In that case , our server checks out automatically when it detects a diversion from the predicted path. • As an incentive and to make up for the loss due to mobile data , the application rewards 5 coins per hour to the user while he keeps his phone checked in.
- 17. Collaborations • MOBILE PHONE MANUFACTURERS • TELE-COMMUNICATION SERVICE PROVIDERS • STATE GOVERNMENTS & BUS ASSOCIATIONS.
- 18. THREATS • Growing declination in use of Bus Services in larger cities. • Lack of SmartPhone availability among bus commuters. • Large drop in battery charge while switching GPS on may discourage users from doing so.
- 20. Pricing Strategy • Every user will get 100 Coins to start with. • Bus Schedules for every route will be available for free. • 5 Coins (valued at ₹1) will be charged for every request for the location of the desired bus. • The application rewards 5 coins per hour to the user while he keeps his phone checked in. • Every user will have a mobile wallet system connected to the app which will allow him to pay the bus fare (₹1 extra) through that. FREE
- 21. Pricing Strategy • The user will have to pay a monthly subscription of $9 (₹599). • Bus Schedules for every route will be available for free. • The user can request for the position of the bus as many times as he wants for free. • The application rewards 5 coins per hour to the user while he keeps his phone checked in. • Every user will have a mobile wallet system connected to the app which will allow him to pay the bus fare. ( No EXTRA payment) PREMIUM
- 22. Tactics INCENTIVES • For every bus, the first person to check in will be rewarded with five extra coins. • Refer & Earn – Extra Coins by referring to friends with unique referral code. • First 300 users will be using the app for free for the first month as a part of Beta Testing.
- 23. Economic Model . Stage I – 1st month Budget for advertisement would vary according to investment. Factors Expenses Advertisement (Total) 1. Online 2. Bus & Taxi Panel 3. Roadside Hoarding 1-3,00,000 10,000 2,00,000 1,00,000 Cost of Server(500GB-1TB) 24000 Maintenance(Server) 50,000 4000 14000 24000 34000 User Number Q1 Q2 Q3 The net investment would be in 3 stages
- 24. Economic Model The net investment would be in 3 stages Stage 2 (Next two months) Expenses Income Factors Cost Advertisement 1- 2,00,000 Maintenance 50,000 Cost due to incentive to update 50,000 Salary 1,00,000 Factors Earning s Advertisement 36,000 Application 3,20,000 0 1,00,000 2,00,000 3,00,000 4,00,000 Category 1 Income Profit Expenses
- 25. Stage 3 (3 months) Expenses Income Factors Costs Advertisements 50,000 Maintenance 15,000 Cost due to incentive to update 1,27,500 Salary 2,00,000 Factors Earnings Advertisements 61,200 Applications 8,20,000 0 2,00,000 4,00,000 6,00,000 8,00,000 10,00,000 Category 1 Income Profit Expenses Economic Model The net investment would be in 3 stages
- 26. Promotion & Advertising FOCUS • Quality & Accuracy of the service. • How time can be effectively utilised with the knowledge of the arrival time of the bus. • Need for use of Public Transport. • Convenience in using Public Buses owing to Hop On.
- 27. Promotion & Advertising Modes • TV Commercials • Posters on Public Buses & Autos • Hoardings on Roadside • Endorsements
- 28. Promotion & Advertising Content • showing how Office-Goers & students save on time by effectively locating Buses using Hop-On. • Use of public buses decreases road traffic and air pollution. • Convenience in paying the bus fare through the mobile app thereby putting an end to the trouble of giving ₹6-7 change.
- 29. Implementation Strategy Start with a region in Kolkata Give first 3 months free service for beta testing. Full fledged campaigns & advertising. Expand services throughout the entire city. Gradually expand to other cities.
- 30. Goals • 1 l a k h c u s t o m e r s • A c t i v e D a t a b a s e p r ov i d i n g l o c a t i o n o f 7 5 % o f b u s e s p l a y i n g o n t h e s t r e e t s o f Ko l k a t a . • I n c r e a s e i n p e o p l e u s i n g b u s e s ow i n g t o c o n v e n i e n c e p r ov i d e d by H o p O n . • 2 0 % o f c o m m u t e r s p a y i n g t h r o u g h m o b i l e w a l l e t . In 6 months
- 32. And Say NO to
- 33. • waiting for long durations for the bus to come. • Not knowing the bus for the Route. • No Change to give for the ticket.
- 34. Context Boost Public Transport Save on Time Save Environment
- 35. Disclaimer This presentation has been made by Rajit Bhattacharya of Jadavpur University during an internship under Professor Sameer Mathur of IIM-Lucknow.