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Research
Daniel Wilcock
Existing Product
The design on this cover uses the sun as
a spotlight of the player. It includes
mostly dark colours but a small amount
of orange and yellow in the sun. A large
and tidy font and title that goes behind
the players head. Small pieces of text on
the side and some dramatization by
calling him the next Pele. Tips and tricks
from professionals and advice in the top
right.
Existing Product
The title is easy to read and large and
bold once again. It also has Messi’s head
in front of the text just like the last one.
It has small pieces of text on the side
that create discussion and make the
reader think and question. It has an
orange tint which has been added
afterwards. Interviews and biographies
on personal experiences.
Existing Product
There aren’t many colours to look at in
this design, mainly just grey, green and
a bit of black and is very simplistic. It
once again has advice from the
professionals. The sportspersons head
being in front of the title head is
present once again. It also has a big,
bold and clear title. Nothing is
overdone.
Research Analysis
• What common features do the researched products
have?
They all use pictures of the best of their sport as well as
having the title behind the player. Most have questions
that the reader will want to know the answer to inside.
They grip the customer. They all have concise and simple
title that aren’t long or a mouthful to say.
• What aspects of the research will you include within
your on work?
I will use the simple background and little amount of text
on the cover as well as having a still shot of a
sportsperson. A short title is needed and a price tag too.
Audience
Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18+ Serious articles with no jokes.
Professional advice and interviews
Gender
Male Largely male favourite sports, football, cricket,
fishing etc
Psychographic
intellectualism Include content that make the reader think
Social Status
Older middle class
men
Interviews and discussion

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Final visual research

  • 2. Existing Product The design on this cover uses the sun as a spotlight of the player. It includes mostly dark colours but a small amount of orange and yellow in the sun. A large and tidy font and title that goes behind the players head. Small pieces of text on the side and some dramatization by calling him the next Pele. Tips and tricks from professionals and advice in the top right.
  • 3. Existing Product The title is easy to read and large and bold once again. It also has Messi’s head in front of the text just like the last one. It has small pieces of text on the side that create discussion and make the reader think and question. It has an orange tint which has been added afterwards. Interviews and biographies on personal experiences.
  • 4. Existing Product There aren’t many colours to look at in this design, mainly just grey, green and a bit of black and is very simplistic. It once again has advice from the professionals. The sportspersons head being in front of the title head is present once again. It also has a big, bold and clear title. Nothing is overdone.
  • 5. Research Analysis • What common features do the researched products have? They all use pictures of the best of their sport as well as having the title behind the player. Most have questions that the reader will want to know the answer to inside. They grip the customer. They all have concise and simple title that aren’t long or a mouthful to say. • What aspects of the research will you include within your on work? I will use the simple background and little amount of text on the cover as well as having a still shot of a sportsperson. A short title is needed and a price tag too.
  • 7. Audience Profile Category Demographic Content to appeal to this audience Age Range 18+ Serious articles with no jokes. Professional advice and interviews Gender Male Largely male favourite sports, football, cricket, fishing etc Psychographic intellectualism Include content that make the reader think Social Status Older middle class men Interviews and discussion

Editor's Notes

  • #3: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  • #4: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  • #5: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?