Social and Cultural Meaning of Networks
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Social media is becoming more dominant over domestic services in Japan and South Korea. During the Great East Japan Earthquake, social media played an important role in exchanging localized and real-time information, though it also spread some misinformation. Younger generations used social media to help support and connect with elder communities impacted by the disaster.
Social and Cultural Meaning of Networks
- 1. Social and Cultural Meaning of Networks Shinya ICHINOHE Keiwa College Niigata, Japan Background : Information Law
- 2. Made by Vincenzo Cosenza
- 3. Outline • Social Media and its Impact • Social Media in Japan and East Asia • The Great East Japan Earthquake and Networks
- 4. Social Media and its Impact
- 5. Differences among services • Open or Closed • How to categorize friends – Make Groups what you want show (g+, Fb) – Make Lists which you want to see (Tw) • Integration between search and SNS
- 6. Social Media and Revolution • Social Media Supported Rebel Campaign happened in Tunisia, Egypt and… – Moldova's "Twitter Revolution" April, 2009 – #iranelection (Iran) #urumqi (China) • Divided over the role of social media • Social Media is not the sole cause of revolution • Revolution in “Organizing” (by Daisuke TSUDA) – Connecting and organizing people to join in the movement – Appealing their Legitimacy to ask for the support from outside
- 7. UK Moscow by Nicobobinus Photo by mpeake Occupy Wall Street (US) By david_shankbone
- 8. Social Media in Japan and East Asia
- 9. Social Media in Japan and East Asia • Gradually domestic providers lose their position
- 10. mixi • Japanese SNS, started in 2004 • It had the largest share (subscribers) in Japan • But recently the leading position come to be doubtful.
- 11. Mixi has already dropped from the top? • Nielsen excluded visitors (clicks) from external links to mixi Nielsen Netview, Nov., 2011
- 12. • Korean biggest SNS, Started in 1999 • Owned by SK telecom
- 13. You too, Cyworld? • Korea Times pointed out that Visitors of Facebook in Korea surpassed Cyworld. Source: Rankey.com
- 14. by KESO • Sina weibo (Twitter Clone) has 100 million subscribers (Global: Twitter 300 million / Facebook 800 million)
- 15. A new Twitter record made by Japanese: “Castle in the Sky”
- 16. Tabelog • Manufactured (fake) comments on the famous Restaurant listing site “Tabe-log” (Eat Log) • Some agents sold to restaurants the paid service to write good comments and ratings. • Japanese Consumer Affairs Agency started investigation and Tabelog issued warning about 39 companies. • Suggestion: Necessity to build reliable network in advance
- 17. The Great East Japan Earthquake and Networks Photos by Rumiko Yoshida
- 18. Communication Restriction Control Blue: Restricted Red: Connected 平成23年版 情報通信白書 / White Paper on Telecommunications 2011
- 19. Search “Earthquake” on Yahoo! Japan Source: Yahoo! Japan Staff Blog
- 20. Outside Tohoku • Social Media were used by many people in Tokyo Area – Especially about train delay and other specific topics – Realtime Search by Google ( suspended last july) – Firehose (Streaming API) Provided by Twitter
- 21. NHK allowed simultaneous distribution through Live Streaming service Radiko, IP Simulcast Radio, Nico Nico Nama Housou temporally removed area ( After unauthorized transmission) restriction
- 22. Fukushima No.1 Nuclear Power Plant and Live Streaming Photo by fumi People wanted unedited sources about the accident. Niconico nama housou and Ustream streamed most of all press conferences by government or TEPCO.
- 23. False Rumor: harmful materials in rain ? Somebody tweeted the rain after fire were harmful and was retweeted again and again ICHIHARA (Chiba Oil Factory) , 11th Mar. 2011, Photo: asahi.com
- 24. Which became more reliable? NHK (Public Broadcasting) Portal Site Social Media University / Research Institute Government Broadcasting Station (Private) Newspapers Source: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
- 25. Which became less reliable? Government Broadcasting Station (Private) Social Media University / Research Institute Newspapers NHK (Public Broadcasting) Portal Site Source: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
- 26. Google Person Finder • Started 3 hours after the earthquake • “crowd sourcing” trial – Papers put in the board of shelters are shot, uploaded. – Their texts are input in the service by users manually – They called cooperation through Twitter – 5000 users contributed • “We trusted people” (Masashi Kawashima from Google)
- 27. Project Fumbaro(hang on) Eastern Japan • Amazon Wishlist was used to show what refugees need and users could send them soon.
- 28. Supporting Elder People 1. Younger people work and support for them 2. Set up more community radio station 3. Develop simple and easy-to- use device. WX02A (Willcom)
- 29. Summary • In South Korea and Japan, domestic web services (SNS) is losing their leading positions. • As for Japanese context, social media is not deemed as tool of connecting people for social (political) movement in spite there are many tech savvy people. • The Great East Japan Earthquake made us recognize the importance of social media together with traditional media to exchange localized and realtime information. • In other hand, we need to consider how to support elder people continuously.