1) Drinking water supply in rural Punjab remained a challenge despite abundant water resources, due to overexploitation, pollution, and depleting water tables.
2) The Government of Punjab implemented the Rural Water Supply and Sanitation Project to ensure fully covered and sustainable water supply schemes across villages.
3) To address sustainability issues, private investors were engaged to fund installing taps and storage tanks, reducing water wastage and ensuring a reliable 24/7 supply. This unlocked private financing to solve critical water issues.