Findability - Peter Giles

The document discusses viewing habits with electronic program guides (EPGs) in different countries. In the UK, the EPG is the 5th most popular channel. In France, 80% of viewers look at programs in a small mosaic EPG window. In Japan, HDTV is rarely viewed in full screen and instead through the EPG. The document also suggests that as the number of global channels increases, findability of content will become a very valuable asset.