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E-Learning: Digital Content and
 Digitalization
 Readying for a New Generation of
 Education Delivery




Fiona O Carroll
General Manager – New Ventures & Innovation
May 24th , 2011




                                              |1
Digital Content : The Journey so far

   Traditional                                                                    Digital
                                        Key Driver(s)
                                                                                   Modular /
                        Technology, increasing school flexibility and shift   Customized District
   Textbook Driven
                                        in funding sources                    Purchases in Print &
                                                                                    Digital

                          Student-driven school demand for engaging           Interactive, Channel
     Static, Print                          content.                            Agnostic, Digital
       Content
                                                                                    Content


     One-to-many        Technology solutions enabling better integration
                                                                              One-to-one Learning
       Learning              of instruction, assessment & reporting
                                                                                  Experience
      Experience          supporting increased individualized instruction


   Digital content &                                                            Digital content &
      platforms             School expectations of digital increasing,        platforms viewed as
      disjointed                    investment dollars shifting                  differentiators


                        Movement from print to print/digital hybrid means     Emphasis on quality
     Emphasis on
                         a change in mobile delivery model and need for       of content, delivery &
   quality of content
                          implementation & customer support expertise           customer support



                                                                                                       |2
                                                                                                            2
Digital Content: Quality & Engagement Redefined
            Traditional Learning Model                            Emerging Digital Engagement Experience
  Age appropriate content/images                              Learner-paced, modularized content
  Respected authors                                           Multiple accuracy definitions: facts, views, values
  Standards-driven                                            Dynamic, multi-media, multi-sensory and variety
  Immersive, pre-determined, linear sequence                  Respected referrals by peers network
  Static print quality                                        Anytime/Anywhere access and consumption using
  Product focus: physical book attributes, durability,         mobile devices
   layout, integrated packaging, etc.                          Chunked, linked consumption based on learner-
  Program integration: assessment, tools, manipulatives,       determined breadth and depth
   professional development                                    Multiple standards/ratings (multiple perspectives)
  Cyclical updates tied to introduction of new curriculum     Selection breadth from diverse free/fee sources
  Obsolescence tolerated                                      Experience focus: personal, expansive consumption
  Enhanced by directed use by a teacher or SME                Continuous real-time updates
                                                               Enhanced by facilitated, exploratory guidance




                                                                                                                 |3
Digital Learning Convergence: Impetus for Growth




Source: Ambient Insight’s US Market for Mobile Learning Products and   |4
Services: 2009-2014 Forecast and Analysis, 2010
Digital Content – Evolution


  High-value Content Media in Real-World Contexts
  Immersive Virtual Learning Experiences
  Social/Collaboration Networks
  Ubiquitous Mobile Experiences
  Peer-to-Peer/Mentor Communities
  In School and Out of School Learning
  Gamification of Content
  Remix
  Augmented Reality
  New Distribution Models



                                                     |5
Digital Education Network
A digital education network that empowers learners to aggregate and
access their learning channel resources, curate and share in the mobile
social strata, and provide sophisticated algorithms to map learning to the
learning DNA of the user




                                                                         |6
Example of Initiatives

    Localization of Destination Math, Reading & Science
  (interactive Curriculum) : Saudi


    Localization of Math & Science Textbooks : UAE


    Localization of Content (blended), provision of localized
  delivery platform, professional development, TV Delivery (Libya)




                                                                |7
Content Adaptation & Localization

  Cultural adaption                          English   ‫عربي‬
  Graphic adaptation
  Content and Language Review
                                              English   ‫عربي‬
  Text/Audio translation and reintegration
  Curriculum Alignment
  Lesson Plans Customization




                                                         |8
C ONTENT 	
  A DAPTATION 	
  &	
  L OCALIZATION




                                                  |9
Content Adaptation & Localization




                                    | 10
Vision – Digital Education

                   Positive force for advancing education globally

    Digital education solves teaching and learning challenges – personal, always on, on
     demand, reaches anyone regardless of physical location
    Digital education creates new forms of knowledge and ways of accessing it – user as
     consumer and creator – enabling more immediacy and engagement in how students
     learn
    Digital education creates new forms of commerce and economic activity – over two-
     thirds of 8-18 year olds (66%) own their own cell phone and 76% own an IPOD or MP3
     player
    Digital learning opens up the world of education and provides an alternative and
     extension to the walled classroom – expanding learning networks and inviting
     participation, collaboration, remixing, learner exchange




                                                                                           | 11
Imagine the Possibilities …




   The Next
 Generation of                                   Institutional
   Teaching                                     Infrastructure
 and Learning




                                      Student Lifestyle
                                                           | 12
                              Blogs
                                                                  1
                                                                  2

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Fiona O' Carroll's presentation at QITCOM 2011

  • 1. E-Learning: Digital Content and Digitalization Readying for a New Generation of Education Delivery Fiona O Carroll General Manager – New Ventures & Innovation May 24th , 2011 |1
  • 2. Digital Content : The Journey so far Traditional Digital Key Driver(s) Modular / Technology, increasing school flexibility and shift Customized District Textbook Driven in funding sources Purchases in Print & Digital Student-driven school demand for engaging Interactive, Channel Static, Print content. Agnostic, Digital Content Content One-to-many Technology solutions enabling better integration One-to-one Learning Learning of instruction, assessment & reporting Experience Experience supporting increased individualized instruction Digital content & Digital content & platforms School expectations of digital increasing, platforms viewed as disjointed investment dollars shifting differentiators Movement from print to print/digital hybrid means Emphasis on quality Emphasis on a change in mobile delivery model and need for of content, delivery & quality of content implementation & customer support expertise customer support |2 2
  • 3. Digital Content: Quality & Engagement Redefined Traditional Learning Model Emerging Digital Engagement Experience   Age appropriate content/images   Learner-paced, modularized content   Respected authors   Multiple accuracy definitions: facts, views, values   Standards-driven   Dynamic, multi-media, multi-sensory and variety   Immersive, pre-determined, linear sequence   Respected referrals by peers network   Static print quality   Anytime/Anywhere access and consumption using   Product focus: physical book attributes, durability, mobile devices layout, integrated packaging, etc.   Chunked, linked consumption based on learner-   Program integration: assessment, tools, manipulatives, determined breadth and depth professional development   Multiple standards/ratings (multiple perspectives)   Cyclical updates tied to introduction of new curriculum   Selection breadth from diverse free/fee sources   Obsolescence tolerated   Experience focus: personal, expansive consumption   Enhanced by directed use by a teacher or SME   Continuous real-time updates   Enhanced by facilitated, exploratory guidance |3
  • 4. Digital Learning Convergence: Impetus for Growth Source: Ambient Insight’s US Market for Mobile Learning Products and |4 Services: 2009-2014 Forecast and Analysis, 2010
  • 5. Digital Content – Evolution   High-value Content Media in Real-World Contexts   Immersive Virtual Learning Experiences   Social/Collaboration Networks   Ubiquitous Mobile Experiences   Peer-to-Peer/Mentor Communities   In School and Out of School Learning   Gamification of Content   Remix   Augmented Reality   New Distribution Models |5
  • 6. Digital Education Network A digital education network that empowers learners to aggregate and access their learning channel resources, curate and share in the mobile social strata, and provide sophisticated algorithms to map learning to the learning DNA of the user |6
  • 7. Example of Initiatives   Localization of Destination Math, Reading & Science (interactive Curriculum) : Saudi   Localization of Math & Science Textbooks : UAE   Localization of Content (blended), provision of localized delivery platform, professional development, TV Delivery (Libya) |7
  • 8. Content Adaptation & Localization   Cultural adaption English ‫عربي‬   Graphic adaptation   Content and Language Review English ‫عربي‬   Text/Audio translation and reintegration   Curriculum Alignment   Lesson Plans Customization |8
  • 9. C ONTENT  A DAPTATION  &  L OCALIZATION |9
  • 10. Content Adaptation & Localization | 10
  • 11. Vision – Digital Education Positive force for advancing education globally   Digital education solves teaching and learning challenges – personal, always on, on demand, reaches anyone regardless of physical location   Digital education creates new forms of knowledge and ways of accessing it – user as consumer and creator – enabling more immediacy and engagement in how students learn   Digital education creates new forms of commerce and economic activity – over two- thirds of 8-18 year olds (66%) own their own cell phone and 76% own an IPOD or MP3 player   Digital learning opens up the world of education and provides an alternative and extension to the walled classroom – expanding learning networks and inviting participation, collaboration, remixing, learner exchange | 11
  • 12. Imagine the Possibilities … The Next Generation of Institutional Teaching Infrastructure and Learning Student Lifestyle | 12 Blogs 1 2