FIRE D-TECH
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This document discusses electrical fires in the Gulf Cooperation Council region and introduces a new electrical socket safety device called Fire D-Tech that is designed to prevent such fires. It provides statistics showing that thousands of structural fires in the GCC each year are caused by electrical issues. Fire D-Tech is presented as an affordable solution that monitors socket temperature and alerts users when temperatures rise above safe levels. Market research indicates there is consumer demand for such a product. Sales and revenue forecasts are provided showing promising financial prospects for licensing and distributing Fire D-Tech across the GCC.
FIRE D-TECH
- 1. FIRE D-TECH PROTECTING YOUR FAMILY Electrical Socket Safety Device Featuring Patent Pending Technology
- 2. TINDERBOX THE GCC IS A
- 3. FIRE IN FOCUS GCC FIRE STATISTICS 38,000Structural fires occur per year in the GCC 12,000 of these fires are caused by electrical malfunctions 28.6% Kuwait 35.3% Bahrain 34.2% Saudi Arabia Casuslties And Cost Death Injuries Property Damage AED 104,527,880 AED 9,970,000 112 39 361Dubai 2006-2013 Kuwait 2014 128 37.5% UAE
- 4. Why do electrical fires occur so frequently in the GCC According to Duval Massine , a world leader in lightning protection and specialist in earthling systems: • Nearly 70% of UAE residents are at risk of electrical fires • Interior design and reliance on electrical devices lead to disorders such as burnt sockets • Sandy brine soil, that conducts electricity
- 5. Why do electrical fires occur so frequently in the GCC Sonjib Banerjee , Technical Director at Duval Messien says: • Fire statistics in the GCC are disconcertingly high. The many consumers at-risk fall into two categories: They simply do not know that they are at risk They are aware of the risk but don’t know how to protect against it 2
- 6. Fires constantly make the news
- 7. Electrical fires predominantly caused by overloaded sockets
- 8. Other contributors to fire risk from overloaded • Counterfeit and substandard electrical products • Huge increase in consumer electronics • Increased average size of households puts pressure on existing sockets
- 9. What are the present solutions • Equipment like Sprinklers, Smoke Alarms and Heat Detectors only alert after the fire has occurred. • Protective electrical faults circuit interrupters (AFCIs), Main Circuit Breakers(MCBs) and fuses
- 10. The industry’s first and only affordable solution for electrical Fire Prevention, PRESENTING TO YOU *Featuring Patent Pending Technology Electrical Socket Safety Device
- 11. There is a solution. fire D-Tech Fire D-tech is a Patent Pending Electrical Socket Safety Device that will prevent Electrical Fires. It functions by monitoring your electrical socket’s heat signature. When the temperature rises above safe levels an alarm sounds.
- 14. Fire D-Tech features • Low cost• Easy to install • Smart device enabled • Microcontroller system • Cutting edge technology • Proven reliability • Guaranteed protection
- 15. Consumer Research: Online survey • Initial reaction to the device, • Desire or requirement to purchase • Price they would be willing to pay for Fire D-Tech protection • Some product design questions We designed a questionnaire and received feedback from more than 100 consumers in Dubai and beyond Questions included:
- 16. Prevalence of overloaded/scorched sockets at home Percentage of people who experienced at least one overloaded or burnt socket at their homes Not overloaded Not overloaded 73%27%
- 17. Intention to purchase Fire D-Tech Intent to Purchase Device EXTREMELY LIKELY 15.32 VERY LIKELY 37.84 MODERATELY LIKELY 27.03 SLIGHTLY LIKELY 13.51 NOT AT ALL LIKELY 6.34
- 18. Importance of the issue of Fire Safety in households Somewhat Important Not at all Important Very Important 1.8% 75.6%22.5%
- 19. Price consumers willing to pay Amount Willing To Pay for Device Y-Axis X-Axis
- 20. The Opportunity & Financial Forecasts
- 21. DUBAI : 479,000 HOMES IN DANGER
- 22. Ruby sales forecast YoY: Dubai Year Ruby 2.0Ruby 2.0 units
- 23. Revenue vs. profit forecast for Dubai yoy Time Lag Since Inception Net ProfitsNet Revenue AEDDirhams
- 24. Cash Flow Revenue : Dubai Months RevenueCash flow Exon. (cash flow)
- 25. GCC : 10,800,000 HOMES IN DANGER
- 26. Ruby sales forecast YoY: Dubai Year Ruby 2.0Ruby 1.0 units
- 27. Revenue vs. profit forecast for Dubai yoy Time Lag Since Inception Net ProfitsNet Revenue AEDDirhams Y-Axes X-AxesX-Axes Y-Axes Profits Revenue
- 28. Cash Flow vs Revenue Exon. (cash flow)
- 29. The Bigger Picture : Licensing Fire D-Tech
- 30. Licensing For Dubai: Dewar Dewar 750k customer base Unit sales 750k @ 45 AED MSRP Unit Cost of sales Unit Cost @ 12 AED Gross Profit Licensee royalty agreement 10% QTR1 300,750,000 9,000,000 24,750,000 2,475,000 QTR2 33,750k 9,000,000 24,750,000 2,475,000 QTR3 33,750k 9,000,000 24,750,000 2,475,000 QTR4 33,750k 9,000,000 24,750,000 2,475,000 year 1 total 135,000,000 36,000,000 99,000,000 9,900,000
- 31. Licensing For Dubai: Dewar Total Emirate ADWA, FEWA, DEWA, SEWA Base est. 1,800K Unit sales 750k @ 45 AED MSRP Unit Cost of sales Unit Cost @ 12 AED Gross Profit Licensee royalty agreement 10% QTR1 81,000,000 21,600,000 59,400,000 5,940,000 QTR2 81,000,000 21,600,000 59,400,000 5,940,000 QTR3 81,000,000 21,600,000 59,400,000 5,940,000 QTR4 81,000,000 59,400,000 5,940,000 year 1 total 324,000,000 237,600,000 23,760,000 21,600,000 86,400,000
- 32. Start-up Finances -12 Months Fixed Costs Social Media PPC Content Creation ( Videos) PR-Media Print Flyer Inserts Misc Shipping/ Import Taxes Legal and Licensing Graphic Design Web Design Book Keeper Accounting Device Procurement Delivery Discount Total AED 19,800 4,750 6,000 1,000 2,000 20,000 2,500 3,000 800 24,000 19,995 104,845
- 33. sales@fire-dtech.com www.fire-dtech.com Electrical Socket Safety Device *Featuring Patent Pending Technology THANK YOU