The document discusses the filmmaker's media product, a thriller film trailer titled "HUNT". The filmmaker chose the title because it describes the essence of the film and creates a sense of urgency. The opening shot is extremely long to portray the main characters' normal life and create a false sense of security, mimicking conventions from films like Final Destination. Text screens are used throughout to engage viewers and involve them in the story, drawing them into the trailer. The filmmaker developed conventions from real media products to make the trailer feel authentic and engaging for viewers.