Fitinline
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Fitinline.com is an online platform that connects fashion designers, clothing vendors, materials suppliers and service providers with general users and other professionals in the fashion industry. The business plan outlines growing the user base through online and offline marketing campaigns from 2015 to 2016 while developing educational content and building an expert network within the platform's community features and marketplaces.
Fitinline
- 2. Traction www.fitinline.com 2 Number of Visitor Number of Page View
- 3. Traction www.fitinline.com 3 Number of Registered User 0 500 1000 1500 2000 2500 3000 3500 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Nop-14 Dec-14 Jan-15 Feb-15 Mar-15 Registered User
- 4. E-LEARNING Video E-Book Pattern Article Forum SOCIAL NETWORK Community Mood Board MARKET PLACE Materials Services 4
- 5. Target Market www.fitinline.com 5 General User Personal User Clothing Vendor Fashion Designer Have curiosity about clothing Make a cloth for their own use Make a cloth for their business Need to promote their self Fashion Designer Fashion Expert Clothing Vendor Materials Vendor Want to sell design Want to sell knowledge Want to sell clothes Want to sell materials Services Vendor Want to sell services Downstream Market Upstream Market
- 7. Implementation Plan Q1 2015 Q2 2015 Q3 2015 Q2 2016 Acquire resources Development & Optimization Online & Offline Marketing Campaign www.fitinline.com 7 Q4 2015 Q1 2016 Q4 2016 Q3 2016 Building Expert & Supplier Network Content Production & Enrichment