Fitmeister app Marketing Plan
Download as PPTX, PDF0 likes69 views
This document summarizes a presentation for a fitness app called Fitmeister. It provides a range of fitness tools like BMI calculators, activity logging, and diet planning. It offers both free and premium versions with additional perks like personalized training and nutrition plans for premium users. The presentation outlines Fitmeister's goals to capture the fitness app market, strategies to increase downloads, premium subscriptions, and online sales. It analyzes the company, market, customers, and competitors to identify tactics for the product, services, brand, pricing, communication, and implementation to achieve over 100,000 downloads and $1 million in revenue within a year.
Fitmeister app Marketing Plan
- 2. FITMEISTER A one stop solution for all fitness related problems.
- 4. FITMEISTER BMI + Fat % Calculator Activity Logger Diet Planner Personalized Workout PlannerNutritionist and Gym Training Consultancy Reminders and Motivational shares Online fitness store Workout/running playlist maker
- 5. FREE VERSION FEATURES • BMI + Fat Percentage calculator • Workout demo menu • Activity logger • Calorie counter • Online fitness store • Playlist Creater
- 6. PREMIUM VERSION BENEFITS • Personalized gym training • Personalized diet plan • Monthly merchandise • Nutritionist and trainer consultancy
- 10. COMPANYS GOALS • Capture market • Become a monopoly • Increase Premium subscriptions • Increase on online product purchase revenue
- 11. COURSE OF ACTION • Separate marketing strategies for different stakeholders • Dedicated workforce on increasing collaborations • Build a strong customer base and pricing system
- 13. COMPANY OVERVIEW • Newly launched app • High potential to become prime fitness app • Collaborations with retail stores and nutritionists and fitness consultants • Strong marketing team • Need to generate revenue and profits
- 14. MARKET OVERVIEW • Good market response • Positive feedback on the reasonable prices • The traffic on the app is increasing
- 15. TARGET CUSTOMERS • Fitness freaks • Body builders • Marathon enthusiasts • Those unable to remove time for gym • Housekeepers wanting to lose weight by dieting
- 16. GOALS TO ACHIEVE IN 1 YEAR • 100000 downloads • $1 million in revenue • 20000 conversions from free to premium
- 17. STRATEGY FOR CUSTOMERS • Mass publicity • Sponsoring sports fests • Sponsoring and integrating in sports events like marathons • Discounts and cashbacks on referrals • Building fitness communities
- 18. STRATEGY FOR COLLABORATORS • Attractive Incentives • Branding opportunities • Boosting sales and revenue
- 19. COMPANY STRATEGY • Marketing Team and Finance Team need to be highly effective • Keep single goal of mass downloads and publicity among all the company employees
- 21. CUSTOMER VALUE • Providing fitness consultancy from the best professionals • Healthy lifestyle and the benefits associated with the same • Uplift positivity in the society
- 22. COLLABORATOR VALUE • Enhanced branding • Connecting to distant customers • Increased revenue and market share
- 23. COMPANY VALUE • Gaining market share • Becoming a pioneer fitness app • Increase in the number of stakeholders
- 24. TACTICS
- 25. PRODUCT • All kinds of fitness solutions • Easy app interface • Personalized schedules and diet plans • Tracking features
- 26. SERVICE • Home delivery of products like dumbells or protein powder or yoga mats • Connecting to top nutrition consultants around the world remotely • Personalized services for individual needs
- 27. BRAND • Self explanatory logo and tagline • Collaborations with top fitness brands • Establishing and capturing market share
- 28. PRICE • $10 per month for the basic premium facilities • Highly reasonable prices to start and promote subscriptions • Competitor’s pricing start at $15 for the same services
- 29. COMMUNICATION • Social media • Fitness communities • Sports fest organisers • College Ambassadors
- 30. DISTRIBUTION • Google Play • I-store • Windows Store
- 31. IMPLEMENTATION
- 32. INFRASTRUCTURE • Strong marketing team • Prompt delivery system • Efficient logistics management unit
- 33. PROCESSES • Advertising • Sponsoring • Delivery • Prompt notifications • Collaborating
- 34. CONTROL
- 35. PERFORMANCE EVALUATION • No. of new downloads • No. of conversions from free to premium • Traffic per user per day • Feedback mechanism
- 36. ENVIRONMENTAL EVALUATION • No. of people shifting to Fitmeister from other fitness apps • Shift of Fitmeister from a company to brand • Hype about the app among fitness enthusiasts • Attraction to investors
- 37. SUMMARY • Follow the marketing campaign • Promote the hype • Boost downloads • Increase collaborations • Make the app more interactive • Attract premium subscriptions
- 38. • This presentation has been created by Kunal Malavia , BITS GOA during the marketing management internship by Prof. Sameer Mathur. DISCLAIMER