Five Ways
to Optimize
Data Lake
Costs for
Ad-hoc Analytics,
Streaming Analytics,
and ML
Do You Know What You’re Paying for Data
Lake Compute in the Cloud?
Scale Infrastructure Without the Hassle
Simplify infrastructure scaling
Lower TCO with Workload-aware Autoscaling
Intelligently Manage Spot Nodes
Increase Processing Efficiency and Reliability
Mitigate the Risk of Spot Nodes
Increase Administrator Productivity by 10x
Automate Cluster Lifecycle Management
Establish Boundaries for Cloud Finances
Built-in Financial Governance
Work Smarter with Faster Time to Value
Dramatically Increase Your Quality of Work
Support More Data and Users with Existing Headcount
Stop Overpaying for Data Processing in Data Lakes
Five Ways
to Optimize
Data Lake
Costs for
Ad-hoc
Analytics,
Streaming
Analytics,
and ML
2
1
3
4
5
!
?
2
Conducting ad-hoc analytics, streaming analytics
and ML workloads in the cloud offers unique cost,
performance, speed, time to value, and
accessibility advantages. An open data lake
platform adds increased scalability, optimized
performance, and greater flexibility.
However, data in the cloud also means greater
unpredictability of both workload sizes and the
associated costs. Before you know it, your costs
can spiral out of control — and you may not notice
until the problem gets out of hand. Having the
means to control costs and apply specified
governance policies is critical for cloud based data
lake platform users.
Popular vendors play an important role in your
cloud infrastructure for ad-hoc analytics, streaming
analytics and ML but these vendors can also end
up costing your business considerable time, funds,
and resources. These vendors don’t offer the depth
of controls and policy- based automation necessary
to reign in costs.
Qubole helps customers save hundreds of
thousands of dollars with built-in platform
capabilities and sustainable economics that allow
your infrastructure to automatically scale up or
down as needed, increase the resiliency of your
spot nodes, speed up your time to value, and
automate management of the cluster lifecycle.
Do You Know What You’re Paying for Data Processing for Analytics in the Cloud?
Read on to discover Č´YHUHDVRQV why
Qubole is the superior open data
lake platform for your needs.
3
Scale Infrastructure Without the Hassle
Ad-hoc analytics and data exploration workloads frequently
fluctuate in size and type, making it virtually impossible to
accurately predict how much compute they need to complete
data jobs in time. Inefficient or manual oversight of infrastructure
scaling will result in resource waste and additional costs incurred.
Regardless of the type of workloads you’re running, you need
truly intelligent and automated scaling capabilities to provide as
seamless of a transition as possible when demands on the
infrastructure change.
Qubole is the only platform that provides true self-service
autoscaling where clusters automatically scale to accommodate
workloads while optimizing for TCO all time. Unlike the basic
autoscaling functionality that many platforms offer, Qubole’s
workload-aware autoscaling (WAAS) upscales, downscales, and
re-balances clusters with complete context of the workload,
service-level agreement (SLA), and priority for each job.
“Our number one reason
for choosing Qubole was we
wanted to take advantage of
cloud economics: only pay
for what you use. Qubole’s
autoscaling and downscaling
LVGHČ´QLWHODKXJHFRVWVDYHU
and the ability to isolate
workloads to separate clusters
LVNHWRHÉťFLHQWRSHUDWLRQVČ‹
Oskar Austegard
Senior Director of Data Solutions
Gannett
2
SCALE WORKLOADS AUTOMATICALLY
1 3 4 5
4
+RZ4XEROH6LPSOLȴHVΖQIUDVWUXFWXUH6FDOLQJ
Qubole’s aggressive downscaling leverages intelligent self
learning algorithms to balance workloads across active
nodes and decommission idle nodes without risk of data
loss. This method of downscaling allows for the rapid
termination of clusters at any time (rather than at
predefined intervals). Aggressive downscaling prevents
cluster performance degradation while delivering greater
cost savings due to significantly reduced cluster idle time.
In addition, Qubole’s downscaling improves cluster
productivity by drastically reducing the amount of time
spent in a state of transition.
Qubole’s workload-aware autoscaling adapts to the bursty
and unpredictable nature of ad-hoc analytics and data
exploration workloads without resorting to static autoscaling
policies and configurations. Unlike common autoscaling that
simply relies on CPU utilization or instance goups, Qubole’s
autoscaling uses machine learning (ML) algorithms that are
workload-, SLA-, and job priority-aware. These proprietary ML
models rely on several live runtime metrics to determine if
and when to scale up or down, including predicting whether
or not a job will complete is the allotted time (SLA) or with the
assigned priority. Qubole’s algorithm is also aware of the
state of all nodes within a cluster, which allows for workload
balancing within a cluster’s nodes prior to scaling.
5
The beauty of Qubole’s workload-aware autoscaling is its
awareness of workload, job priority, and SLA rather than
simply relying on CPU utilization. WAAS automatically
estimates the number of nodes required depending on the
current workloads running in the cluster.
As a result, at any time the cluster can adaptively scale up or
down based on workload demands, ensuring use of the
same cluster for workloads of different characteristics.
Qubole’s Workload Packing feature drastically improves
workload efficiency, increases compute utilization, and
reduces processing costs. With Workload Packing,
workloads are efficiently packed into a few nodes instead
of being spread across all available nodes (which is how
autoscaling clusters typically function). The use of
Workload Packing frees up the rest of the nodes for
downscaling, resulting in higher cluster utilization and
cost savings.
Workload-aware Autoscaling: Aggressive Downscaling and Workload Packing
6
Without Workload Packing With Workload Packing
Intelligently Manage Spot Nodes
Spot nodes provide the opportunity for organizations to run ad-hoc
analytics and data exploration workloads at a reduced price.
However, they also come with a critical drawback: they can be taken
away at any time depending on market demand. The loss of spot
nodes like Amazon Spot instances or Google Preemptible VMs
increases the risk of data loss or job restart delays for organizations
looking to streamline big data costs without negatively impacting
workload performance or productivity.
With Qubole, organizations gain the advantage of leveraging spot
nodes without fear of job loss. Qubole increases the resiliency of
these compute types with re-balancing, intelligent planning, and
rapid job recovery. Qubole also mixes and matches nodes of
different types within the same cluster, leading to more reliable
clusters.
“We’re down one-third of what
ZHZHUHRULJLQDOOSDLQJ
so operations is very happy
because they don’t have to
UHWXQHWKHLUMREVČ‹
Craig Carl
Director of Solutions Architecture
Bare Metal Cloud Team
Oracle
2
MANAGE COMPUTE NODES INTELLIGENTLY
1 3 4 5
7
Spot nodes require careful management when bursty
data workloads need infrastructure to scale at a
moment’s notice. Qubole provides policy-based
automation of spot nodes to balance performance, cost,
and SLA requirements. Organizations can automate and
optimize their usage of spot nodes while maintaining
reliability through re-balancing, proactive autoscaling,
fault tolerance, and risk mitigation.
Qubole allows users to configure a desired percentage of
spot nodes for a cluster — and makes
the effort to maintain that ratio as nodes are added,
deleted or lost, and as market availability varies. Qubole
addresses the volatility of spot nodes by actively
monitoring the market, halting the scheduling of new
tasks, gracefully decommissioning spot nodes, and
reverting spot nodes to on-demand instances when the
former are unavailable. Qubole’s opportunistic model
ensures high resiliency, as the platform is built to
bounce back to the desired percentage of spot node
utilization despite temporary lapses in availability.
Mitigate the Risk of Spot Nodes
8
Save Up to 80% on Compute Costs with Spot Nodes
Qubole’s heterogeneous cluster configuration also increases
data processing efficiency and reliability by allowing
customers to leverage a mix of on-demand instances and
low-cost compute nodes. Unlike homogeneous clusters,
Qubole does not require the use of a single node type in a
specific cluster. Qubole also delivers maximum cost savings
on instance types by provisioning other instance types when
spot nodes are unavailable, as opposed to immediately
falling back to more expensive on-demand instances.
Qubole’s handling of spot node interruption enables
users to gain significant cost savings while minimizing
the risk of job slowdown and failure. Customers of
Qubole can save up to 80 percent on cloud compute
costs by leveraging the features mentioned above.1
1
APN Qubole Blog: Up to 80% Savings with AWS Spot Instances
ΖQFUHDVH3URFHVVLQJ(ɝFLHQFDQG5HOLDELOLW
9
Workload Burstiness
No two spikes are the same
size due to workload variability
Business Seasonality
:RUNORDGȵXFWXDWLRQVUHTXLUHKHWHURJHQHRXV
FOXVWHUFRQČ´JXUDWLons and autoscaling
On-Demand Nodes Spot Nodes
Increase Administrator Productivity by 10x
Most platforms for data lake require detailed oversight, manual
configurations, and significant technical support. But data teams
must address demands using a different approach that allows them
to rapidly scale and automate many burdensome platform
administration tasks.
Qubole does just that by efficiently automating all major functions
of a cluster’s lifecycle. It eliminates manual hassles associated with
configuring and managing cloud infrastructure and frees up data
teams to focus on more impactful work. Customers who depend on
Qubole experience significant improvements in the amount of data
and users they can support. With Qubole’s Cluster Lifecycle
Management, one administrator can support 200 or more users
and process 10 times the amount of data that their previous
infrastructure supported.
“The savings from Qubole
makes our data engineering
team much more productive.
Our data engineering team
moved away from doing
routine maintenance and
management work to focusing
on serving our customers’
QHHGVČ‹
Lei Pan
Director of Engineering,
Cloud Infrastructure
Nauto
2
DRIVE ADMIN PRODUCTIVITY
1 3 4 5
10
Automate Cluster Lifecycle Management
Qubole provides automated platform management for
the entire cluster lifecycle: configuration, provisioning,
monitoring, scaling, optimization, and recovery. The
platform maintains cluster health by automatically self-
adjusting based on workload size as well as proactively
monitoring cluster performance.
Qubole also eliminates resource waste by automating the
provisioning and deprovisioning of clusters, and
automatically shutting down a cluster without risk of data
loss when there are no active jobs. These decisions are
based on granular-level details (like task progression) and
occur autonomously in real time to avoid overpaying for
compute, interrupting active jobs, or missing SLAs.
Eliminating Heavy-Touch Support for Analytics
• Data infrastructure issues due to slow or failing clusters
and poor workload performance slow down data analytics
• Heavy-touch support is needed from data engineers,
data admins, infrastructure admins (typically 1 admin
per 10 users)
• Need more FTEs (e.g., experts on Apache Spark, data
engineers for new data pipelines and engines)
Customer in Action:
Global Media Company
11
Establish Boundaries for Cloud Finances
As ad-hoc analytics, data exploration and data engineering
workloads increase in variety, companies are struggling to get a
grip on out-of-control cloud costs. Resource waste has become a
critical issue for organizations’ increasing data workloads and
making cloud data lakes more accessible to different teams.
Despite allocated budget, organizations may find themselves
with out-of-control cloud compute bills due to regularly
fluctuating workload demands.
Predicting workloads that are inherently unpredictable is
impossible — but with adequate financial governance,
companies can set controls and policies that help make
demands on their bud- gets as stable as possible. Qubole
provides a rich set of financial governance capabilities like
Qubole Cost Explorer that help you regain control of finances
through policy controls and automation.
“Qubole helped prevent us from
making bad decisions that cost
the business tens or hundreds
RIWKRXVDQGVRIGROODUVČ‹
Robert Barclay
VP of Data and Analytics
ReturnPath
2
CONTROL CLOUD COSTS
1 3 4 5
12
Built-in Financial Governance
To reduce the financial risk associated with unpredictable
data processing expenses, businesses today require more
advanced financial controls like those available with
Qubole. Data teams can continually reduce costs based on
policy, preference, and autonomous self-learning.
Qubole’s built-in financial governance capabilities provide
immediate visibility into platform usage costs with
advanced tools for budget allocation, showback, and
monitoring and controlling cloud compute spend.
Qubole provides powerful automation that allows
administrators to control spend by optimizing resource
consumption, using lower-priced resources, eliminating
unnecessary resource consumption, and throttling queries
based on monetary limits. Custom-configurable controls and
insight into key sources of spend offer additional measures to
oversee spend.
Qubole also provides governance through intelligent
automation capabilities like workload-aware autoscaling,
intelligent spot management, heterogeneous cluster
management, Qubole Cost Explorer and automated cluster
lifecycle management.
Customer in Action:
Travel Industry Leader
Cloud Cost Savings with Qubole
Workload-aware autoscaling
+ Cluster lifecycle management
+ Spot nodes
$4.46 million without Qubole
$1.16 million with Qubole
Qubole saved $3.3 million
74% cloud cost savings
13
Work Smarter with Faster Time to Value
Data processing in the cloud delivers incredible value.
Unfortunately, the process can be a daunting and tenuous one.
Obstacles such as setup, customization, and use case prioritization
frequently arise — delaying your team’s ability to respond to users’
needs.
To fully utilize data lake, organizations require a platform that
allows data users to easily access the tools, engines, and
frameworks they need to work productively.
With Qubole, you can address new requests in days — not weeks
or months — and begin immediately leveraging data and insights
to derive business value. The platform achieves this by delivering
self-service access to different data sets in your data lake across
groups with unique data demands, enabling many individuals to
work simultaneously on a multitude of ad-hoc analytics, streaming
analytics, and machine learning projects.
ȊΖILWZDVQȇWIRU4XEROHZH
would have probably been
delayed months to a year in
embarking on our big data
journey. We would have
missed all the insights from
the data — insights that
have been a strong driver
of so many of our growth
VWUDWHJLHVČ‹
Barkha Saxena
VP of Data and Analytics
Poshmark
2
WORK SMARTER AND FASTER
1 3 4 5
14
Qubole is the open data lake company that provides a
simple and secure data lake platform for machine
learning, streaming, and ad-hoc analytics
Qubole Dramatically Increases Your Quality of Work
15
Ad-Hoc Analytics Streaming Analytics
Data Engineering
Data Management
Platform Runtime
Security and
Compliance
System
Monitoring
Governance
Machine Learning
While other vendors cater primarily to only one type of user,
Qubole offers a unified interface for data engineering, data
analysis, data science, and administration. .
Support More Data and Users with Existing Headcount
In support of expedient access to data, no other platform
provides the openness and data workload flexibility of
Qubole while radically accelerating data lake adoption,
reducing time to value, and lowering cloud data lake costs
by 50 percent. Qubole’s platform provides end-to-end
data lake services such as cloud infrastructure
management, data management, continuous data
engineering, analytics, and machine learning with near-
zero administration.
On average, Qubole customers are able to onboard over
350 users in months, and use an average of 1.5 million
compute hours across multiple use cases. As shown in
the diagram below, organizations who use Qubole see
drastic increases in compute usage across multiple
workloads.
16
With Qubole, workloads
and access to them
grows exponentially while
maintaining existing
budget and headcount
Stop Overpaying for
Data Processing in
Data Lakes
The growth of data usage for of ad-hoc
data analytics, streaming analytics, and
ML may be well understood, but what
remains uncertain and thus completely
unpredictable is when and how often a
company’s needs for data processing
will spike or fall — and with it, their
costs.
Instead, organizations must rely on
controls, automation, and intelligent
policies to govern data processing and
attain sustainable economics. Qubole
platform helps you regain control of
costs and succeed at your initiatives
without overpaying.
Find out what Qubole
can do for you
17
Visit Qubole Now

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Five Ways to Optimize Big Data Processing Costs in the Cloud - Whitepaper

  • 1. Five Ways to Optimize Data Lake Costs for Ad-hoc Analytics, Streaming Analytics, and ML
  • 2. Do You Know What You’re Paying for Data Lake Compute in the Cloud? Scale Infrastructure Without the Hassle Simplify infrastructure scaling Lower TCO with Workload-aware Autoscaling Intelligently Manage Spot Nodes Increase Processing Efficiency and Reliability Mitigate the Risk of Spot Nodes Increase Administrator Productivity by 10x Automate Cluster Lifecycle Management Establish Boundaries for Cloud Finances Built-in Financial Governance Work Smarter with Faster Time to Value Dramatically Increase Your Quality of Work Support More Data and Users with Existing Headcount Stop Overpaying for Data Processing in Data Lakes Five Ways to Optimize Data Lake Costs for Ad-hoc Analytics, Streaming Analytics, and ML 2 1 3 4 5 ! ? 2
  • 3. Conducting ad-hoc analytics, streaming analytics and ML workloads in the cloud offers unique cost, performance, speed, time to value, and accessibility advantages. An open data lake platform adds increased scalability, optimized performance, and greater flexibility. However, data in the cloud also means greater unpredictability of both workload sizes and the associated costs. Before you know it, your costs can spiral out of control — and you may not notice until the problem gets out of hand. Having the means to control costs and apply specified governance policies is critical for cloud based data lake platform users. Popular vendors play an important role in your cloud infrastructure for ad-hoc analytics, streaming analytics and ML but these vendors can also end up costing your business considerable time, funds, and resources. These vendors don’t offer the depth of controls and policy- based automation necessary to reign in costs. Qubole helps customers save hundreds of thousands of dollars with built-in platform capabilities and sustainable economics that allow your infrastructure to automatically scale up or down as needed, increase the resiliency of your spot nodes, speed up your time to value, and automate management of the cluster lifecycle. Do You Know What You’re Paying for Data Processing for Analytics in the Cloud? Read on to discover Č´YHUHDVRQV why Qubole is the superior open data lake platform for your needs. 3
  • 4. Scale Infrastructure Without the Hassle Ad-hoc analytics and data exploration workloads frequently fluctuate in size and type, making it virtually impossible to accurately predict how much compute they need to complete data jobs in time. Inefficient or manual oversight of infrastructure scaling will result in resource waste and additional costs incurred. Regardless of the type of workloads you’re running, you need truly intelligent and automated scaling capabilities to provide as seamless of a transition as possible when demands on the infrastructure change. Qubole is the only platform that provides true self-service autoscaling where clusters automatically scale to accommodate workloads while optimizing for TCO all time. Unlike the basic autoscaling functionality that many platforms offer, Qubole’s workload-aware autoscaling (WAAS) upscales, downscales, and re-balances clusters with complete context of the workload, service-level agreement (SLA), and priority for each job. “Our number one reason for choosing Qubole was we wanted to take advantage of cloud economics: only pay for what you use. Qubole’s autoscaling and downscaling LVGHČ´QLWHODKXJHFRVWVDYHU and the ability to isolate workloads to separate clusters LVNHWRHÉťFLHQWRSHUDWLRQVČ‹ Oskar Austegard Senior Director of Data Solutions Gannett 2 SCALE WORKLOADS AUTOMATICALLY 1 3 4 5 4
  • 5. +RZ4XEROH6LPSOLČ´HVΖQIUDVWUXFWXUH6FDOLQJ Qubole’s aggressive downscaling leverages intelligent self learning algorithms to balance workloads across active nodes and decommission idle nodes without risk of data loss. This method of downscaling allows for the rapid termination of clusters at any time (rather than at predefined intervals). Aggressive downscaling prevents cluster performance degradation while delivering greater cost savings due to significantly reduced cluster idle time. In addition, Qubole’s downscaling improves cluster productivity by drastically reducing the amount of time spent in a state of transition. Qubole’s workload-aware autoscaling adapts to the bursty and unpredictable nature of ad-hoc analytics and data exploration workloads without resorting to static autoscaling policies and configurations. Unlike common autoscaling that simply relies on CPU utilization or instance goups, Qubole’s autoscaling uses machine learning (ML) algorithms that are workload-, SLA-, and job priority-aware. These proprietary ML models rely on several live runtime metrics to determine if and when to scale up or down, including predicting whether or not a job will complete is the allotted time (SLA) or with the assigned priority. Qubole’s algorithm is also aware of the state of all nodes within a cluster, which allows for workload balancing within a cluster’s nodes prior to scaling. 5
  • 6. The beauty of Qubole’s workload-aware autoscaling is its awareness of workload, job priority, and SLA rather than simply relying on CPU utilization. WAAS automatically estimates the number of nodes required depending on the current workloads running in the cluster. As a result, at any time the cluster can adaptively scale up or down based on workload demands, ensuring use of the same cluster for workloads of different characteristics. Qubole’s Workload Packing feature drastically improves workload efficiency, increases compute utilization, and reduces processing costs. With Workload Packing, workloads are efficiently packed into a few nodes instead of being spread across all available nodes (which is how autoscaling clusters typically function). The use of Workload Packing frees up the rest of the nodes for downscaling, resulting in higher cluster utilization and cost savings. Workload-aware Autoscaling: Aggressive Downscaling and Workload Packing 6 Without Workload Packing With Workload Packing
  • 7. Intelligently Manage Spot Nodes Spot nodes provide the opportunity for organizations to run ad-hoc analytics and data exploration workloads at a reduced price. However, they also come with a critical drawback: they can be taken away at any time depending on market demand. The loss of spot nodes like Amazon Spot instances or Google Preemptible VMs increases the risk of data loss or job restart delays for organizations looking to streamline big data costs without negatively impacting workload performance or productivity. With Qubole, organizations gain the advantage of leveraging spot nodes without fear of job loss. Qubole increases the resiliency of these compute types with re-balancing, intelligent planning, and rapid job recovery. Qubole also mixes and matches nodes of different types within the same cluster, leading to more reliable clusters. “We’re down one-third of what ZHZHUHRULJLQDOOSDLQJ so operations is very happy because they don’t have to UHWXQHWKHLUMREVČ‹ Craig Carl Director of Solutions Architecture Bare Metal Cloud Team Oracle 2 MANAGE COMPUTE NODES INTELLIGENTLY 1 3 4 5 7
  • 8. Spot nodes require careful management when bursty data workloads need infrastructure to scale at a moment’s notice. Qubole provides policy-based automation of spot nodes to balance performance, cost, and SLA requirements. Organizations can automate and optimize their usage of spot nodes while maintaining reliability through re-balancing, proactive autoscaling, fault tolerance, and risk mitigation. Qubole allows users to configure a desired percentage of spot nodes for a cluster — and makes the effort to maintain that ratio as nodes are added, deleted or lost, and as market availability varies. Qubole addresses the volatility of spot nodes by actively monitoring the market, halting the scheduling of new tasks, gracefully decommissioning spot nodes, and reverting spot nodes to on-demand instances when the former are unavailable. Qubole’s opportunistic model ensures high resiliency, as the platform is built to bounce back to the desired percentage of spot node utilization despite temporary lapses in availability. Mitigate the Risk of Spot Nodes 8 Save Up to 80% on Compute Costs with Spot Nodes
  • 9. Qubole’s heterogeneous cluster configuration also increases data processing efficiency and reliability by allowing customers to leverage a mix of on-demand instances and low-cost compute nodes. Unlike homogeneous clusters, Qubole does not require the use of a single node type in a specific cluster. Qubole also delivers maximum cost savings on instance types by provisioning other instance types when spot nodes are unavailable, as opposed to immediately falling back to more expensive on-demand instances. Qubole’s handling of spot node interruption enables users to gain significant cost savings while minimizing the risk of job slowdown and failure. Customers of Qubole can save up to 80 percent on cloud compute costs by leveraging the features mentioned above.1 1 APN Qubole Blog: Up to 80% Savings with AWS Spot Instances ΖQFUHDVH3URFHVVLQJ(ÉťFLHQFDQG5HOLDELOLW 9 Workload Burstiness No two spikes are the same size due to workload variability Business Seasonality :RUNORDGȵXFWXDWLRQVUHTXLUHKHWHURJHQHRXV FOXVWHUFRQČ´JXUDWLons and autoscaling On-Demand Nodes Spot Nodes
  • 10. Increase Administrator Productivity by 10x Most platforms for data lake require detailed oversight, manual configurations, and significant technical support. But data teams must address demands using a different approach that allows them to rapidly scale and automate many burdensome platform administration tasks. Qubole does just that by efficiently automating all major functions of a cluster’s lifecycle. It eliminates manual hassles associated with configuring and managing cloud infrastructure and frees up data teams to focus on more impactful work. Customers who depend on Qubole experience significant improvements in the amount of data and users they can support. With Qubole’s Cluster Lifecycle Management, one administrator can support 200 or more users and process 10 times the amount of data that their previous infrastructure supported. “The savings from Qubole makes our data engineering team much more productive. Our data engineering team moved away from doing routine maintenance and management work to focusing on serving our customers’ QHHGVČ‹ Lei Pan Director of Engineering, Cloud Infrastructure Nauto 2 DRIVE ADMIN PRODUCTIVITY 1 3 4 5 10
  • 11. Automate Cluster Lifecycle Management Qubole provides automated platform management for the entire cluster lifecycle: configuration, provisioning, monitoring, scaling, optimization, and recovery. The platform maintains cluster health by automatically self- adjusting based on workload size as well as proactively monitoring cluster performance. Qubole also eliminates resource waste by automating the provisioning and deprovisioning of clusters, and automatically shutting down a cluster without risk of data loss when there are no active jobs. These decisions are based on granular-level details (like task progression) and occur autonomously in real time to avoid overpaying for compute, interrupting active jobs, or missing SLAs. Eliminating Heavy-Touch Support for Analytics • Data infrastructure issues due to slow or failing clusters and poor workload performance slow down data analytics • Heavy-touch support is needed from data engineers, data admins, infrastructure admins (typically 1 admin per 10 users) • Need more FTEs (e.g., experts on Apache Spark, data engineers for new data pipelines and engines) Customer in Action: Global Media Company 11
  • 12. Establish Boundaries for Cloud Finances As ad-hoc analytics, data exploration and data engineering workloads increase in variety, companies are struggling to get a grip on out-of-control cloud costs. Resource waste has become a critical issue for organizations’ increasing data workloads and making cloud data lakes more accessible to different teams. Despite allocated budget, organizations may find themselves with out-of-control cloud compute bills due to regularly fluctuating workload demands. Predicting workloads that are inherently unpredictable is impossible — but with adequate financial governance, companies can set controls and policies that help make demands on their bud- gets as stable as possible. Qubole provides a rich set of financial governance capabilities like Qubole Cost Explorer that help you regain control of finances through policy controls and automation. “Qubole helped prevent us from making bad decisions that cost the business tens or hundreds RIWKRXVDQGVRIGROODUVČ‹ Robert Barclay VP of Data and Analytics ReturnPath 2 CONTROL CLOUD COSTS 1 3 4 5 12
  • 13. Built-in Financial Governance To reduce the financial risk associated with unpredictable data processing expenses, businesses today require more advanced financial controls like those available with Qubole. Data teams can continually reduce costs based on policy, preference, and autonomous self-learning. Qubole’s built-in financial governance capabilities provide immediate visibility into platform usage costs with advanced tools for budget allocation, showback, and monitoring and controlling cloud compute spend. Qubole provides powerful automation that allows administrators to control spend by optimizing resource consumption, using lower-priced resources, eliminating unnecessary resource consumption, and throttling queries based on monetary limits. Custom-configurable controls and insight into key sources of spend offer additional measures to oversee spend. Qubole also provides governance through intelligent automation capabilities like workload-aware autoscaling, intelligent spot management, heterogeneous cluster management, Qubole Cost Explorer and automated cluster lifecycle management. Customer in Action: Travel Industry Leader Cloud Cost Savings with Qubole Workload-aware autoscaling + Cluster lifecycle management + Spot nodes $4.46 million without Qubole $1.16 million with Qubole Qubole saved $3.3 million 74% cloud cost savings 13
  • 14. Work Smarter with Faster Time to Value Data processing in the cloud delivers incredible value. Unfortunately, the process can be a daunting and tenuous one. Obstacles such as setup, customization, and use case prioritization frequently arise — delaying your team’s ability to respond to users’ needs. To fully utilize data lake, organizations require a platform that allows data users to easily access the tools, engines, and frameworks they need to work productively. With Qubole, you can address new requests in days — not weeks or months — and begin immediately leveraging data and insights to derive business value. The platform achieves this by delivering self-service access to different data sets in your data lake across groups with unique data demands, enabling many individuals to work simultaneously on a multitude of ad-hoc analytics, streaming analytics, and machine learning projects. ȊΖILWZDVQȇWIRU4XEROHZH would have probably been delayed months to a year in embarking on our big data journey. We would have missed all the insights from the data — insights that have been a strong driver of so many of our growth VWUDWHJLHVČ‹ Barkha Saxena VP of Data and Analytics Poshmark 2 WORK SMARTER AND FASTER 1 3 4 5 14
  • 15. Qubole is the open data lake company that provides a simple and secure data lake platform for machine learning, streaming, and ad-hoc analytics Qubole Dramatically Increases Your Quality of Work 15 Ad-Hoc Analytics Streaming Analytics Data Engineering Data Management Platform Runtime Security and Compliance System Monitoring Governance Machine Learning While other vendors cater primarily to only one type of user, Qubole offers a unified interface for data engineering, data analysis, data science, and administration. .
  • 16. Support More Data and Users with Existing Headcount In support of expedient access to data, no other platform provides the openness and data workload flexibility of Qubole while radically accelerating data lake adoption, reducing time to value, and lowering cloud data lake costs by 50 percent. Qubole’s platform provides end-to-end data lake services such as cloud infrastructure management, data management, continuous data engineering, analytics, and machine learning with near- zero administration. On average, Qubole customers are able to onboard over 350 users in months, and use an average of 1.5 million compute hours across multiple use cases. As shown in the diagram below, organizations who use Qubole see drastic increases in compute usage across multiple workloads. 16 With Qubole, workloads and access to them grows exponentially while maintaining existing budget and headcount
  • 17. Stop Overpaying for Data Processing in Data Lakes The growth of data usage for of ad-hoc data analytics, streaming analytics, and ML may be well understood, but what remains uncertain and thus completely unpredictable is when and how often a company’s needs for data processing will spike or fall — and with it, their costs. Instead, organizations must rely on controls, automation, and intelligent policies to govern data processing and attain sustainable economics. Qubole platform helps you regain control of costs and succeed at your initiatives without overpaying. Find out what Qubole can do for you 17 Visit Qubole Now