Flash Report - Taipei Game Show 2015

Taipei Game Show 2015
Flash Report – Vpon Japan

1.  TGS 2015 ﬂash report
2.  Taiwan market & trend 2015
3.  About Vpon

Copyright © 2014 Vpon All Rights Reserved 5
As a leading gaming event in Asia, Taipei Game Show
2015 is the most professional large international
network and digital interactive game exhibition.
- In C2C zone, Mad Head, runs “Tower of Saviors (神魔之塔)”, got huge wide of booth.
-  Huge audience, likes game, gathered C2C zone.
-  “Taipei Game Show” was not lost to “Tokyo Game Show 2014”

B2B Zone Got Excited
-  More than 60 biz solution provider and around 70 Gaming developer exhibited their
service
-  The organizer said it expects the size of the Taipei Game Show B2B Zone to double
from a year earlier and attract 600 foreign buyers from 30 countries.
-  In addition, a total of 1,000 meetings between exhibitors and potential buyers are
scheduled, the TCA said, estimating that the one-on-one meetings and other trade
show events could drum up NT$10 billion in new business opportunities.

-  Vpon exhibited a booth with mobile marketing solution.
-  Lots of gaming developer came to our booth for seeking a marketing partner.
-  There were not only Taiwan based company but also the other region based one.
-  Vpon staff presented Vpon solution both promotion and monetization for their apps
-  Japan team attended and helped Taiwan team for Japanese gaming developers
Vpon presented

“GO TAIWAN!” Project with Google since 2014
-  Facebook Group with developers who wants to expand biz into Taiwan.
-  Share TW market info & marketing solution by seminar.
-  Generating a trend that Gaming developer should go Taiwan, When? It’s NOW!
Japanese Developers Go Taiwan in 2015

Japanese Developers Go Taiwan in 2015
-  More than 50 people, developers, attended to Taipei Game Show 2015.
-  Some developers have just launched the app in Taiwan, and Some developers are
just about to release the app soon!
-  We got an Eve with drinking with Japanese Developers in Taipei at ON-TAP bar.
-  Google held an event for JP & TW developers for expanding overseas business
with case study, IGNIS, JP famous developer showed some fact and data along
with their successful business in Taiwan

-  Over 10 Japanese related player had the booth and presented their solution for
gaming developers
-  The players were mostly advertising platform provider like CPI and advertising
agency
-  Not only the exhibitors but also some Japanese advertising player will enter into
Taiwan market in 2015
Japanese advertising players see Taiwan

-  Icon ads à There is not ad-format in Taiwan till now. Since lots of Japanese
developer with implemented icon ads, have already had traffics, Icon ads player
would be enter into Taiwan market in 2015, also TW local player might be supporting
this format
-  Pre-registration à Maybe only Yoyaku top10, run by adways, started this domain.
Since pre-registration service is popular in Japan, this trend would be shifting for
Taiwan also.
Icon ads Pre-registration

-  SSP à There’s no local player in SSP field in Taiwan, TW developer
basically uses admob mediation for their efficient monetization. There would
be biz opportunity to enter from Japan, JP has lots of SSP players with high-
ad-technology.
SSP

Internet/Mobile related info in Taiwan
Internet Penetration 80%
<出典> ITU - ICT Statistics

Smartphone penetration 65%
<出典>資訊工業策進会 2014年10月時点
　　　　　　情報通信白書 2014年 7月時
点
65% 54%
0%
10%
20%
30%
40%
50%
60%
70%
台湾日本

Smartphone Addiction 　
Asia No.1
<出典>Google台湾調べ
　　　　　　
81% of smartphone user always hold and see.
Use around 200 minutes per day

Facebook penetration rate
No.2 in the world
<出典>アウンコンサルティング調べ 2014年6月時点
　　　　　　
67%
17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
台湾日本

LINE Big user share
<出典>LINE株式会社　　　　　　
23million 120million
17million 50million

Google Play -‐‑‒ top five revenue markets -

<出典>App annie 2014年8月時点　　　　　　
No.５
Top 3 countries
which JP publisher get revenue in oversea
USA Taiwan Thailand

B2C Market Every year double-digit growth 　
<出典>中華民国電子商務年鑑　　　　　　
・　Population is1/6 of Japan, EC market size is ¼ of JP
・　Enough Payment infrastructure (also can Convenience Store “pick up” )
・　Enough logistics infrastructure (also JP Yamato, Sagawa and Nittsu)
・　Yahoo!奇摩 is one of mainstream in terms of EC mall
-‐‑‒  Enough Biz environment against China
-‐‑‒  JP biz is easy to enter into the market
Every year double-digit growth

iOS got increased the share a little by released iPhone6
Source: UU, Q3 2014, Vpon Inc.
iOS < Android

More than 50% user likes 5-‐‑‒6.9inch, big screen, Phablet.
Trend is Big screen

-‐‑‒ Asus, lower price dvice, ranked in
Top 10 Android Devices
-‐‑‒ SamSung GALAXY Note is high volume of share

Mobile Carriers promote 4G service
4G > Wi-‐‑‒Fi in Q3

As same as JP situation, Top 3 carriers get more than 90% share
Market share of Mobile Carriers

APP download promotion in Taiwan
1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch
Reward
Social Media
Pre-
registration
AD Network TV
Tied-up/Review
DSP
OOH/Event
*This is a representative example

1.Pre-‐‑‒launc 2.Launch 3.Post-‐‑‒launch1.Pre-‐‑‒launch
Not popular solution yet
Will be popular in 2015
Pre-
registration

1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch
Reward
2.Launch
Android:
LINE and Mycard are top2
iOS:
App Driver is strong

1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch2.Launch
Social Media
67%
17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
台湾日本
Must use Facebook ads
3.Post-‐‑‒launch
Facebook penetration ratio in population

1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch2.Launch 3.Post-‐‑‒launch
AD Network
・AD Network is Vpon and Google, itʼ’s TOP2
・Strong point: Vpon = APP, Google = Web
Must use above Top2 AD Network
・Icon ad format will come in 2015

1.Pre-‐‑‒launch 2.Launch 3.Post-‐‑‒launch3.Post-‐‑‒launch
TV
OOH/Event
Cable TV has a big power in Taiwan
One hundred channel
Gaming campaign tends to be promoted
in weekend
OOH such as transportation ads are
major way to promote apps
Awareness is important
⻄西⾨門町 is popular for young people
Location base targeting with Vpon
for an Event
×

Shanghai
Hong Kong
Taipei(HQ)
Tokyo
Whatʼ’s Vpon
Taiwan No.1 smartphone Adnetwork & DSP
▪Taipei
▪Shanghai
▪Hong Kong
▪Tokyo
Coverage
Advantages
▪20million UU in Taiwan
▪450million UU in Asia
▪Reach to more than 750 city
▪Focused Mobile
▪Big Data
▪Highest AD technology
Oﬃces

B Round got
10million USD
2014
Vpon is selected as the Third Place of
“2015 Private Holding Companies of
Potential at China” by Forbes China

Huge traﬃc and Various app
Only Taiwan, more than
5000 apps

Vpon Advantage
-‐‑‒ To deliver ads for Taiwan No.1 AD Network
-‐‑‒ Can target for popular apps in Taiwan
Campaign optimization by Data analyst/expert
along with Vpon bid data based on the past
campaigns
Various type of ad format like Interstitial,
Rectangle and HTML5

Taipei HQ just moved to new office!!
You’re always welcome!!

Flash Report - Taipei Game Show 2015

More Related Content

Similar to Flash Report - Taipei Game Show 2015 (20)

Recently uploaded (20)

Flash Report - Taipei Game Show 2015