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learning to have a start-up mindset 
Helen kula & M.J. Delia 
Building an Engaged Flat Army for the Library Symposium
welcome
Brian Mathews 
Virginia Tech 
Think like a startup 
A white paper to inspire library entrepreneurialism
framework for action 
building a platform 
condition us for change 
a culture 
Mathews, 2012
Helen Kula M.J. D’Elia 
@helenkula @mjdelia 
U of Toronto Mississauga University of Guelph
libraries startups
creating under 
conditions of 
uncertainty 
startup 
thinking
Flat army startup_mindset_slides
designers 
developers 
biz devs
pitch 
form teams 
demo
mentors 
judges 
prizes
Flat army startup_mindset_slides
35 librarians 
25 developers 
10 designers
Flat army startup_mindset_slides
Flat army startup_mindset_slides
Flat army startup_mindset_slides
Flat army startup_mindset_slides
Flat army startup_mindset_slides
compare contrast
mindset 
value 
observations build
mindset 
1 2 3
test the 
problem 
test the 
product 
1
library 
catalog 
1 
example
customer discovery 
Identifying a product that will solve a problem 
for an identified group of users 
1 
Blank, 2012 
key term
get out of 
the building 
stay in the 
building 
2
user services 
review 
2 
example
customer validation 
Confirming that the market is large enough to embrace 
the product and build a viable business 
2 
Blank, 2012 
key term
build it 
when they 
come 
build it 
and they 
will come 
3
digital 
humanities 
3 
example
company creation 
The product, service or business is scalable 
based on repeatable sales 
3 
Blank, 2012 
key term
build 
4 5 6
build for 
the few 
build for 
the many 
4
faculty 
outreach 
4 
example
segmentation 
Breaking down a larger market into smaller 
indentifiable groups of users who share specific needs 
4 
Cooper & Vlaskovits, 2010 
key term
build 
then 
learn 
learn 
then 
build 
5
maker 
space 
5 
example
build-measure-learn 
A three-step feedback loop that enables rapid 
development and constant adjustments 
5 
Ries, 2011 
key term
iterative 
design 
pilot 
projects 
6
streaming 
video service 
6 
example
minimum viable product 
A product/service with just enough features 
that allow it to reach the market 
6 
Ries, 2011 
key term
value 
7 8 9
use 
key data 
collect 
all data 
7
reference 
statistics 
7 
example
dashboarding 
Regularly monitoring key metrics to track 
core elements of the business 
7 
Komisar & Mullins, 2009 
key term
adjust 
the model 
execute 
the plan 
8
e-book 
service 
8 
example
pivot 
A fundamental change in strategy based on 
validated learning; a course correction 
8 
Ries, 2011 
key term
focus on 
value 
focus on 
features 
9
instruction 
workshops 
9 
example
value proposition 
The bundle of products and services that create 
value for a specific customer segment 
9 
key term 
Osterwalder & Pigneur, 2010
conclusion
libraries are not startups
pitch 
A concise and convincing summary which communicates 
value and concludes with a call to action
pitch 
Understand the problem 
Validate the solution 
Communicate the value proposition 
Compell the listener
discussion
which of the nine concepts 
would be the easiest 
to implement?
which of the nine concepts 
would be the most challenging 
to implement?
what barriers stand in 
the way of adopting a 
startup mindset?
how might you incent 
staff to adopt a 
startup mindset?
questions
thank you! 
Helen Kula M.J. D’Elia 
@helenkula @mjdelia
references 
Blank, S. (2014). Steve Blank [blog]. Retrieved from http://steveblank.com 
Blank, S. & Dorf, B. (2012). The Startup Owner’s Manual. Pescadero, CA: K&S Ranch 
Cooper, B. & Vlaskovits, P. (2010). The Entrepreneur’s Guide to Customer Development. Newport 
Beach, CA: Cooper-Vlaskovits 
Komisar, J. & Mullins, R. (2009). Getting to Plan B. Cambridge, MA: Harvard Business. 
MaRS. Entrepreneur’s Toolkit. Retrieved from http://www.marsdd.com/entrepreneurs-toolkit/ 
Mathews, B. (2012, April). Think like a Startup [white paper]. Retrieved from 
http://vtechworks.lib.vt.edu/handle/10919/18649 
Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: Wiley 
Ries, E. (2011). The Lean Startup. New York: Crown.

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