FLN's Fact and Rate Sheet
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First Light Net specializes in outdoor demographic advertising, covering 419 websites related to fishing, hunting, and outdoor activities, with significant organic search presence and monthly ad serving of 26 million. The network boasts notable brand ownership of key fishing domain names and a substantial user base, including registered users and a double opt-in email database. The advertising rate sheet outlines various ad formats and pricing, including options for campaign customization and targeting.
FLN's Fact and Rate Sheet
- 1. 07-01-09 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC ADVERTISING NETWORK FACT SHEET AND RATES: Contact: Mike Hodgdon First Light Net 7124 Ash Creek Heights #202 Colorado Springs CO 80922 Phone: (719) 572-9065 Ext.221 Fax: (719) 638-2886 Privileged and Confidential
- 2. Advertising Fact and Rate Sheet. FIRST LIGHT NET OUR NETWORK Our network is comprised of 419 fishing, hunting, and outdoors related websites. Top 25 network sites currently have organic search placement on 48,913 fishing, hunting, survival, off road, boating, shooting, sports and outdoors “keywords,” including sites with organic first page search placement under top level, competitive keywords on major search engines. We serve on average 26 million ads per month to these markets with the option to serve advertisements to all websites targeted to specific channels or customize campaigns to serve to any combination by preference including GEO-Targeting by DMA, State or Region. Fishing consists of one of the largest outdoor markets with 30.0 million active anglers who spend an estimated 517 million days in the field and an estimated 42.2 billion annually in pursuit of their hobby. First Light Net currently owns 4 out of 5 of the most popular domain names for this activity (fishing.net, fishing.org, fishing.us, and fishing.mobi), has established brands on 3 of these 4 and is currently in development of the 4th site with plans for a fourth quarter launch of fishing.mobi. Of the 4 fishing domain names 3 out of 4 hold first page organic search placement in one or all 3 major search engines (yahoo, google, msn) under the top organic search term “fishing”. The First Light Net network currently has a network of over 160 volunteer moderators, and web site administrators to assist with speciality campaigns that consist of forum and blog posting to assist with promotion. We currently own an active double opt in e-mail database of 68,680 with an average open rate of 7.6% and an average click through rate of 28.875%. Further the top 25 sites within our network have a registered user base of 104,609 that can be reached via Private Messenger accounts and Forum Announcements. FLN Network syndicates over 300 RSS Feeds to over 900 partner sites, and desktop news widgets. First Light Net’s Top 25 network web sites currently have “912,993” links in from other web sites. In Januarary 2009 HITWISE © rated First Light Net’s network of websites #1 in outdoor related online market share. FLN Outperforms competitors Q1 2009 with over 32% fishing related traffic on its web sites. (HITWISE ©) 2 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 3. Advertising Fact and Rate Sheet. DEMOGRAPHICS SUMMARY Household Income • 68% of users are male • 53% of users between the ages of 35 and 64. • 44% have a household income of over $60k. • 16% have a household income of over $100k. • 47% are college educated. $0-30k • 40% have children between the ages of 6 and 17. $30-60k $60-100k $100k+ Gender Age 60% 70% 50% 60% 40% 18-24 50% 40% Male 30% 25-34 30% Female 35-64 20% 20% 65+ 10% 10% 0% 0% Male Female 18-24 25-34 35-64 65+ Head of Household Education Children in Household 60% 60% 50% 40% 40% No No College 30% Yes 20% College or Grad School 20% 10% 0% 0% No College College or Grad No Yes School 3 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 4. Advertising Fact and Rate Sheet. TOP PR RANKED WEB SITES Major Developed Flyfishonline.Com Uscats.Org Adventureangling.Com Flyfishstore.Com Utahfishingevents.Com Bassmouth.Com Forcheaptravel.Com Utahfishingforum.Com Bigfishboats.Com Freeformfishing.Com Winfreefishingtackle.Com Bigfishsearch.Com Guidesandcharters.Com Winfreetackle.Com Bigfishtackle.Com Hunterradio.Com Xtremeoutdoorstv.Com Bigfishtrivia.Com Hunterstradingpost.Com Chattanoogafishingforum.Com Huntingclasses.Com Mobile Sites Epicoutdoors.Com Huntingguidefinder.Com Bigfishtackle.Mobi Fatboydanfishing.Com Huntingmessageboard.Com Fishingcharters.Mobi Fightzoo.Com Huntingmessageboards.Com Fishing.Mobi Findafishingguide.Com Keepersofthecage.Com Fishinggames.Mobi Firstlightnet.Com Kokaneefishingforum.Com Fishingguides.Mobi Fishcharters.Com Lake-Fishing.com Fishingringtone.Mobi Fisherperson.Com Legendoutdoors.Com Fishing.Com.Mx Monstermotocross.Com Top 10 Traffic Web Sies Fishing.Net Newfishing.Com Bigfishtackle.com Fishing.Org Oceanangler.Com chattanoogafishingforum.com Fishing.Us Outdoorexpos.Com fatboydanfishing.com Fishingblogs.Blogspot.Com Outdoorlodge.Com fightzoo.com Fishingcartoons.Com Outdoornewsjournal.Com fishing.net Fishingchamps.Com Outdoorpixels.Com fishing.org Fishingclothes.Com Outdoorrssfeeds.Com fishing.us Fishingcomics.Com Outdoorsgonewild.Com fishingmessageboards.com Fishingdiscussion.Com Outdoorswallpaper.Com fishingrssfeeds.com Fishingezine.Com Outdoorsweb.Com freeformfishing.com Fishingfiles.Com Predatorialadvertising.Com keepersofthecage.com Fishing-Games.Us Searchtheoutdoors.Net kokaneefishingforum.com Fishingguidefinder.Com Sportfishingpanel.Com outdoorswallpaper.com Fishingintheusa.Com Thefishingring.Com theoutdoorlodge.com Fishingjokes.Us Theoutdoorlodge.Com topfishingsites.com Fishingmessageboard.Com Topfishingsites.Com Fishingmessageboards.Com AS FEATURED IN... Fishingphotocontest.Com Fishingpixelads.Com Fishingrssfeeds.Com Fishingstrategies.Com Fishingtackle.Tv Fishingtackleauction.Com Fishingtackleauctions.Com Fishingtackleblog.Com 1 # Fishing Site Top9.Com Fishingtacklereview.Com Alexa.Com Fishingus.Com Ranking.Com Fishingwords.Com Flyfishingspecialist.Com 4 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 5. Advertising Fact and Rate Sheet. FLN Q1 2009 HIGHLIGHTS First Light Net’s Sites Outperform Competitors Q1 2009 First Light Net sites dominate the market share of page impressions 5 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 6. Advertising Fact and Rate Sheet. CREATIVE SPECS 300x250 LARGE BLOCK/VIDEO UNIT 728x90 • Max Image File Size: 50k • Max Flash File Size: 100k at 18 fps • Animation: 15 sec or 3 loops Max • Alt Text (Optional): 60 char. Max 3rd Party Serving: upon confirmation of compliance Large • • Sound: OK, although not recommended Block • Creative Rotation Per Ad Zone: Up to 6 with optional monthly updating 120x600 SKYSCRAPER • Max Image File Size: 50k • Max Flash File Size: 100k/100k (4 subsequent file loads) • served via IFRAME.4 Animation: 30 sec max for initial movie, 20 fps max 468x60 • Alt Text (Optional): 60 char. Max • 3rd Party Serving: upon confirmation of compliance • Sound: OK, although not recommended • Creative Rotation Per Ad Zone: Up to 6 with optional monthly updating 125x250 Skyscraper 1252 6 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 7. Advertising Fact and Rate Sheet. 468x60 BANNER Leaderboard • Max Image File Size: 50k • Max Flash File Size: 100k/100k (4 subsequent file loads) Banner served via IFRAME.4 • Animation: 30 sec max for initial movie, 20 fps max Large • Alt Text (Optional): 60 char. Max Block • 3rd Party Serving: upon confirmation of compliance • Sound: OK, although not recommended • Creative Rotation Per Ad Zone: Up to 6 with optional monthly updating 728x90 LEADERBOARD • Max Image File Size: 50k • Max Flash File Size: 100k/100k (4 subsequent file loads) served via IFRAME.4 Leaderboard • Animation: 30 sec max for initial movie, 20 fps max • Alt Text (Optional): 60 char. Max • 3rd Party Serving: upon confirmation of compliance • Sound: OK, although not recommended • Creative Rotation Per Ad Zone: Up to 6 with optional monthly updating 125x125 BUTTON 468x60 • • Max Image File Size: 50k Max Flash File Size: 50k • Animation: 30 sec max for initial movie, 20 fps max • Alt Text (Optional): 60 char. Max • 3rd Party Serving: upon confirmation of compliance • Sound: OK, although not recommended • Creative Rotation Per Ad Zone: Up to 6 with optional monthly updating 1252 7 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 8. Advertising Fact and Rate Sheet. 120x60 Skylight • Max Image File Size: 25k • Max Flash File Size: 50k 468x60 • Animation: 30 sec max for initial movie, 20 fps max • Alt Text (Optional): 60 char. Max • 3rd Party Serving: upon confirmation of compliance Sound: OK, although not recommended Skylight • • Creative Rotation Per Ad Zone: Up to 6 with optional monthly updating 120x45 FORUM BUTTON • • Max Image File Size: 25k Max Flash File Size: 50k Leaderboard • Animation: 30 sec max for initial movie, 20 fps max • Alt Text (Optional): 60 char. Max 3rd Party Serving: upon confirmation of compliance Large • • Sound: no 468x60 • Creative Rotation Per Ad Zone: Up to 6 with optional monthly updating F.Button F.Button F.Button Block 400x100/400x200 NEWSLETTER SPONSOR SPOTLIGHT • Max Image File Size: 50k • No Flash • No Animation • Alt Text (Optional): 60 char. Max • 3rd Party Serving: no • Sound: no • Creative Rotation Per Ad Zone: Static e-Newsletter e-Newsletter 8 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 9. Advertising Fact and Rate Sheet. CONTENT PLACEMENT SPECS STATIC TEXT LINKS • Optimize your search placement with static text links from high traffic sites with content relevant to your own! • Static Text Links are available PRODUCT REVIEWS • Qualified anglers, hunters, or outdoors enthusiasts use your product(s) and provide well-written reviews • Reviews include up to five images of your product in use in its natural setting • Reviews also include a minimum of 1 text link to your website or product offering online • Reviews are placed on over 15 FLN websites • Reviews are featured in the FLN email newsletter, sent to over 35,000 anglers each week! 9 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 10. Advertising Fact and Rate Sheet. VIDEO REVIEWS • FLN offers video reviews of products • Video reviews provide a detailed demonstration of how products work and perform • Videos are uploaded to a variety of FLN video websites, PRODUCT GIVEAWAYS • Online contests are a great way to spread the word about your products and drive traffic to your site(s) • FLN offers an ongoing schedule of contests for our advertisers • WinFreeFishingTackle.Com serves as a hub for all FLN contest activity • Contest updates and reminders are sent out weekly via FLN’s email newsletter - including links to your site to generate targeted traffic to your site ARTICLES • Articles are a great way to connect with users who may be interested in your products • FLN accepts articles that mention a specific product or service in the context of its use in an outdoor/ recreational setting • Articles should be well-written, entertaining, and informative. 10 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 11. Advertising Fact and Rate Sheet. PROPOSAL/SUMMARY Thank you for the opportunity to provide you additional information about advertising with First Light Net . Our network has the unique ability to combine banner advertising and content placement to maximize new sales and brand awareness. Other new creative formats avaialable not outlined above are: RSS Feeds, Re-targeting, video pre rolls, Email Promotion, Text Links, Header Sponsorships, Site Skins, video, article and directory listings, 11 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential
- 12. Advertising Fact and Rate Sheet. RATE SHEET Ad rates below are “standard” single creative rate prices based on a 1 month campaign. For campaigns with multiple creative sizes and running longer periods of time please contact a representative for reduced rate pricing. Creative Availability CPM Pop Up Ads ROS, RON $17.00 net Pop Under Ads ROS, RON $15.00 net Large Block & Video Ads 250x250, 300x250 ROS, RON $6.80 net Leaderboard 728x90 ROS, RON $6.37 net Standard Banner Ads 468x60 ROS, RON $4.25 net Skyscraper 120x600 or 160 x 600 ROS, RON $5.95 net Large Rectangle 125x250 ROS, RON $3.40 net Square 125x125 ROS, RON $2.97 net Button Ad 120x60 ROS, RON $2.55 net Email Advertising Frequency CPM Fishing Tackle Spree Weekly $63.75 net Solo Email Campaign Per Request $78.00 net 12 SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC Privileged and Confidential