Flog your blog

Editor's Notes

• #2: Jibba Jabba Content creation company - Content that creates conversations Radio, Podcasts, Short-form video, social media management including Blogging Nearly 20 years writing online. Started as a print journalist but online content since the days of dial-up. WiFi frustrations
• #3: Apologies to those who think they understand about blogging. Important if are blogging that you constantly re-asses, define and record your strategy and check you are matching it. The wonderful but often difficult thing about working in social media is that every day something is changing. It is one of the most dynamic industry sectors in the modern world, which means you have to keep learning, keep developing and keep re-evaluating your offering to stay at the top of the tree. We are going to go through From the definition of a blog to what content you should be creating and how you can promote that to reach new audiences and potential customers, Why blogging for business needs to be at the hub of your brand messaging. All about the BLOG
• #4: blogs are now far more, lying at the heart of the world's leading news outlets and corporate brands.
• #6: Technorati was once the gateway into the blogosphere. It was one of the few directories we ever truly used on a consistent basis. On May 29th, 2014, without any announcement, Technorati removed its massive index of blogs, which was segmented by category.  Although their directory of hundreds of millions of blogs is gone, removed to enable them to better focus on their ad network, I thought it interesting to save Technorati’s final list of the top 100 blogs. This list was last updated in late May, 2014. Many news sites like BBC like Guardian are now set up to mimic a blog, such is their success.
• #7: depends on your company, your product / service and the audience you want to attract as to .
• #8: depends on your company, your product / service and the audience you want to attract as to . With thanks to the Bristol Blogosphere Survey 2010 www.ministryofinsights.com
• #9: Nice articles win audiences but content is about images, audio and video as well and your blog should be too. Combos - Infographics Man 200,000 years old and only 5500 years ago we invented alphabets! Tweets – 5 times the engagement rate if image Forrester = 1 minute video worth 1.8 billion words – more memorable Words still important too. Great content rather than contented content.
• #12: “quality on-site content” at its core. Google claims latest version and new update due before Christmas designed to help small brands. Quantity (500 words) at least 300
• #13: Your blog should be the heart of your brand messaging, like a light to a moth attracting new and different potential customers each and every day. Not just blog strategy it is social strategy, customer comms and in fact all marketing should be driven from or to your blog.
• #14: Not just blog strategy it is social strategy, customer comms and in fact all marketing should be driven from or to your blog. slightly different hooks - new audiences Want to open to them and hook them
• #15: Funnel the customers in to your hub. Sharing key - word of mouth Which means branding on everything you do is important so they know where to come. Colour / logo / naming
• #16: Google Analytics - iDashboard iphone app Tracking links in social - short URLs
• #17: Social media is your friend and free marketing tool. Use it.
• #18: Facebook organic reach down to just 6% - AdAge Fewer than half of Twitter users visit the platform every day – Pew Research The half life of a Tweet us just 24 minutes For Facebook post half life is 90 minutes - Wisemetrics
• #19: Flogging your blog is not actually about monetising your blog - that may be a pleasant spin-off. About using your blog as a content hub to leverage awareness, traffic and authority to help you in your sales elsewhere.
• #20: Flogging your blog is not actually about monetising your blog - that may be a pleasant spin-off. About using your blog as a content hub to leverage awareness, traffic and authority to help you in your sales elsewhere.