Fluency Effect Statistical(kind of) analysis
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The study investigates the effects of item placement on consumer behavior and purchasing decisions, with a focus on right-handed individuals. It found that logical positioning enhances comprehension and purchase likelihood, revealing significant gender implications in relation to motor imagery ability. Proper placement can lead to increased sales and customer satisfaction.
Fluency Effect Statistical(kind of) analysis
- 1. Study on ITEM PLACEMENT and it’s managerial implications Meryeme Laamoud; Cindy Dawauu; Monica Conic; Yoann Pham Dmitrii Sytyi
- 2. Procedure
- 3. SAMPLE 25 34 100% Right-handed 80% use right for brushing
- 4. Data analysis Brain Sucker (raw data input) Hypothesis creator mighty Analyser Truth Revealer (hypothesis rejector) Data splitter Implication finder
- 6. Time spent per page 27” 21”
- 7. 27” 19” sig.= .417 sig.= .013 Illogical position Longer to understand How do you grasp it? Product is enhanced Easy to grasp Fluency effect
- 8. Likeliness of purchase 3.1 4.1
- 9. 3.1 4.1 sig.= .382 sig.= .024 Motor imagery ability will to purchase 4.4 3
- 10. Will to pay 6.9$ 9.1$
- 11. 9.1$ 6.9$ 4.4 sig.= .463 sig.= .029 63.6$ 9.9$ Motor imagery ability will to purchase
- 12. Gender implications 5% less man with 5% more women with high motor imagery ability
- 13. sig.= .111 sig.= .028 with Low MI Ability are willing to pay 13% more are almost unaffected
- 14. so, place it properly and Earn more Gain time attract
- 16. I don’t want the drill that drills me!