FMA Information Architecture Project 2014
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An information architecture project with user testing to redesign Free Music Archive.org circa 2014
FMA Information Architecture Project 2014
- 2. The Informationists: Tania Villacres on drums Camille Thomas on upright bass Hannah Davis on ukulele Kevin Johnson on keytar Group Members
- 3. ● Provide MP3’s for certain types of uses that would otherwise be prohibited by copyright laws that were not designed for the digital era. ● Form a basis for use of the Creative Common license and the open source software movement to provide a “technological and legal framework for curators, artists, and music listeners to harness the potential of music sharing” (FMA.org). ● Give the artist more control over their music by providing direct compensation, the ability to buy the album from the artist’s preferred vendors, and a donation method (called “tipping”) that is linked to the artist’s Paypal account. Mission & Goals
- 4. Content & Information ● Music ● Musician and artist biographies ● Blog that highlights releases ● Information about the Creative Commons ● Information about Curatorial Partners
- 5. Important Features ● Search for music within Creative Commons, BPM, mood, genre ● Create playlists ● Download tracks ● FREE
- 6. Interface Design Rationale ● Streamlining information and organizing it in a way that banishes clunky text ● Because artists are not celebrities, it is important for users to easily be able to find music they may want to download ● Showcasing curators, artists and free music as a resource
- 8. Okay, we know about: ● FMA ● The Informationists Let’s learn more about: ● User Personas ● Architecture Redesign Turning Point!
- 9. Persona I : Frankie - “Music Curator” - Complementary Basics: 26, Male, domestic partnership, living in Orlando Profession Customer Service Specialist, DJ Need: A place to discover, use and upload new music Pet Peeves: ● Music and information that is hard to find ● Time consuming online processes ● Anything that seems stuck in the past Goals: ● Find community to discuss music ● Find major curators to keep a pulse on different music scenes ● Find music that is free and open for creative reuse Photo: DJ Sliink by Ryan Muir for the Fader Magazine under Creative Commons
- 10. Persona II : Aster Yifru - “Filmmaker” - Primary Basics: 26, Female, living in Brooklyn Profession: Vegan pastry baker, aspiring independent filmmaker Need: Music for YouTube films Pet Peeves: ● Having to meticulously browse for perfect song ● Can’t search and browse by artists’ locations ● Overwhelmed by amount of featured music Goals: ● Find music that is distribution safe ● Find music that matches tone of videos ● Easily download music
- 11. Persona III : Em (Emily) Kaiko - “The Indie Musician” - Primary Basics: 29, Female, Married, living in Seattle Profession: Musician, Composer Need: A personal profile page connected to all her work. Pet Peeves: ● Music players that won’t let you fast forward. ● Weirdly categorized genres. ● Endless amounts of text, that relays too little information. Goals: ● Find and audience for her work. ● Find others interested collaborating. ● Promote her work.
- 12. Persona IV - Secondary Persona: Dan “Dex” Godrich “Set the trend don’t follow it”--Quincy Jones Basics: 47, Married Male, college graduate, advanced computer skills. Profession: Professional Music Producer. Need: Find music online to create remix tracks. Pet Peeves: ● When pages are cramped and crowded. ● Too many options--such as “most interesting” and “recently added” categories. ● Symbols not defined and inhibit the uses of the website. Goals: ● Listen to music by genre and type. ● Create a playlist and/or download tracks to his iPod. ● Listen to similar bands he is interested in.
- 13. Wireframes Demo:Browsing, Discovery & Showcasing ● Standards: contemporary sites for music use and discovery ● Wayfinding: Let users know where they are at all stages of use ● Browsing: make the content easier to find, select and obtain
- 14. Reviewing Similar Websites ● “Explore” ● “Discover” ● Minimal, Visual design ● Search facets ● Likely to be Responsive/Mobile ● Similar content ● Varying architecture
- 15. Sitemap
- 16. Current Homepage
- 19. Current Artist Profile Page
- 20. Artist Profile Page: Low-Fi Wireframe
- 21. Learning Experiences/ Challenges ● Card Sort: Addressing confusion ● Current information vs. possible structure ● Communication at a distance/consistency ● Details vs. Big picture ● User/Control balance