Focus group interview questions
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The document contains questions for a focus group interview about hip hop music album covers. It begins with greeting the participants and asking about any reservations about being filmed. It then asks if they are hip hop fans and what role the music plays in their lives. Participants are shown a collection of hip hop album covers and asked what appeals to them or stands out as weak on each. They are also asked to identify the most effective, conventional, weakest, and least conventional covers and whether subverting expectations is an effective technique for hip hop albums.
Focus group interview questions
- 1. Focus group interview Questions Hello and thank you for participating in this interview. Do you have any reservations in regard to being filmed? Then we may proceed. 1. Firstly, are you a fan of the Hip Hop genre? 2. If so, what role does the music play in your life, and how substantial is it? 3. If you’re not a fan, can you explain why? 4. I would like to show and collect your thoughts on these various Hip Hop albums. 5. (After showing candidates the collection of albums) What in particular appeals to you most on each cover, and why? What stands out as weak? 6. Which, in your opinion, is the most effective album cover in regard to aesthetic appeal, why? 7. Which cover do you find the most conventional and why? 8. Which cover looks the weakest, or least conventional in your opinion? 9. Do you think subverting genre expectations is an effective technique, or even conventional of Hip Hop albums? Thank you for participating in this interview.