Focus group key summary
- 1. Focus group interview – key summary findings. Images used “ close up and mid shot, appeals to me because it’s visual, costumes are relatable because they are what I wear.” “The lighting is bright which makes Taylor more signfcant and recognaisable and happy.” “It’s all modern, like the costume, hair and location and in the trends which is what us target audience want.” They use a lot of images of atists I like, which makes me want to read it. (Double-pagespread) “She’s looking directly into the audience which makes her look casualand comfortable which relates to me”
- 2. Typography “Different font styles like some are curly but still stand out and grab my attention.” The masthead in the pages like the logo and the titles of each page stand out and attract me. “There are variations of different font styles like sans and sans serif which appeals to me becauseit makes it feel more energetic and follows their house of style.” Colour scheme “I like how they'are very feminine and pink which relates to my gender obviously and it appeals to me because of it” “ They are eye-catching and make you feel happy relating to the genre of pop “ The constant use of pink and colour scheme makes them recognise the brand of the magazine.
- 3. Layout I like the layout, because you don’t get confused on whereI should start reading. Itmakes everything stand out, though there’s a randomfeature on bottom right of the front cover that is not coventional and annoys me as a reader because, it doesn’tlook right. “It’s ordered which is what I can relate to, because I like it.” Mode of address I like the use of informal language because it relates to me because of my age and the way I think about things. Informal language helps to make them understand which intrgues them. “ A lot of informal elements, and a few formal elements like We promise to.. which relates to us as a target audience aswell and the house of style.”