The author explains that they chose a font that fits the theme and style of their research project to effectively promote their work. Through early research of artists' websites and social media, the author experimented with different fonts. The meaning behind the song and video is about dealing with dark times, so the author chose a sharp, bold font to convey this harshness. Both the font and its orange and blue colors were selected to represent elements in the video and maintain continuity, properly communicating the genre and meaning of the song.